Sevilla FC: Transforming player scouting with IBM’s generative AI

In 2021, Sevilla FC, a premier team from Andalusia, Spain, faced an overwhelming amount of paperwork.

With a top-tier scouting team of 20 to 25 scouts, each player could generate up to 40 scout reports, necessitating 200 to 300 hours of review. Altogether, Sevilla FC had to manage over 200,000 reports on potential players, a task that demanded an enormous amount of time.

Earlier in the year, Sevilla’s fortunes started to change for the better in terms of time management.

They had introduced a collaboration with the International Business Machines Corporation (IBM) having confirmed Scout Advisor, a cutting-edge AI tool that will equip the club’s scouting team with extensive data for identifying and evaluating potential player signings.

Developed using IBM’s watsonx, which is an AI and data platform for businesses, the club introduced the Scout Advisor concept to integrate it into its existing suite of in-house data-generative tools.

IBM is a top provider of global hybrid cloud, AI solutions, and consulting services. They assist clients in over 175 countries in leveraging data insights, optimising business processes, reducing costs, and gaining a competitive advantage in their industries.

Over 4,000 government and corporate entities in vital sectors like financial services, telecommunications, and healthcare depend on IBM’s hybrid cloud platform and Red Hat OpenShift for rapid, efficient, and secure digital transformations.

IBM’s ground-breaking advancements in AI, quantum computing, industry-specific cloud solutions, and consulting provides their clients with open and flexible options.

Sevilla FC’s data department collaborated with the IBM Client Engineering Team to develop Scout Advisor, utilising watsonx’s natural language processing (NLP) and foundation models to search and analyse extensive information in the club’s databases for evaluating potential recruits. This encompasses quantitative data such as height, weight, speed, goals scored, and minutes played, as well as qualitative data such as a player’s attitude and alignment with the team philosophy from over 200,000 scouting reports.

During the period in 2021, Sevilla FC could quickly access and utilise quantitative player data within seconds, but retrieving qualitative information from the database was significantly slower in contrast.

The solution’s natural language processing capabilities allow the club to utilise multiple large language models (LLMs) to enhance the accuracy and efficiency of player identification. By interpreting scouts’ descriptions of key player characteristics, Scout Advisor creates a curated lists of candidates matching the desired traits and summarises comprehensive reports for each player. Additionally, Scout Advisor connects each player to the existing database to provide detailed quantitative performance data.

Player recruitment has traditionally relied on a mix of subjective human observation and data analysis. However, these methods are limited by the time they require and the few factors they consider. IBM’s Scout Advisor now gives the club a competitive edge by merging these existing indicators with generative AI, bridging the gap between data-driven scouting and hard to measure human behaviours.

This advancement will enhance Sevilla’s talent identification and support the decision-making processes.

The club’s scouting team is well-known for its data-driven approach to recruiting emerging talent. Furthermore, the club is at the forefront of developing innovative methods to use detailed information, allowing for a more holistic evaluation of every player they scout.

Watsonx processes this data and presents it in understandable terms, identifying potential signings using key qualitative indicators and expert scouting insights.

The club intends to use Scout Advisor during the summer in the recruiting season and expects to see results by September, with feedback having been positive so far.

With the time saved, scouts can now focus on human-centric tasks such as engaging with recruits, observing games, and making data-supported decisions.

One thing is certain is that the ability to make better-informed decisions about who to play, when to play them, and why has fundamentally transformed the recruitment process at Sevilla FC. This refined approach has not only enhanced the club’s ability to identify and secure top talent but has also provided a strategic edge in their overall team management and performance planning.

Recently, Melbourne Knights FC had agreed a new collaboration with leading football management software company, ProTrainUp. It would benefit local clubs, in terms of time management, to follow suit and by doing this they can focus their attention elsewhere.

Investing in AI is not a walk in the park as it does require large amount of funds, however A-League sides in both the men’s and women’s should also be taking an approach into implementing technology whether it’s for player scouting or the way footballers train, for a task that demands a vast amount of time that could easily be executed by AI as it eases the workload on team management and club operations.

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Keisuke Honda’s venture capital secures $158M to back AI startups

Former Japanese soccer star Keisuke Honda has scored another win off the pitch, his venture capital firm, X&KSK Fund, has secured $158 million to invest in tech start-ups specialising in AI and cutting-edge business solutions.

Over 20 investors are supporting Honda’s fund, including prominent Japanese financial institutions like Sumitomo Mitsui Banking Corp, Nomura Holdings, and SBI Holdings. Notably, SBI Holdings and SBI Shinsei Bank have contributed a combined $20.46 million (¥2 billion), making them the fund’s largest stakeholders.

Shohei Yamada, a partner at SBI Investment, highlighted that the goal of this investment is to expand its network of international investors and promote Japanese start-ups. In Japan, where the number of so-called “unicorn” companies—those valued at over $1.61 billion—remains limited, this initiative represents a significant step forward for the local start-up ecosystem.

Keisuke Honda, known for his stellar performances at CSKA Moscow, AC Milan, and three consecutive World Cups, has been expanding his business ventures. Together with American actor Will Smith, he co-founded Dreamers VC. His goal is to create a “decacorn”—a private company valued at over $16.17 billion in Japan.

Honda is aware establishing a decacorn is rare in Japan, however, he is assertive it can be achieved.

“I’m aware that creating a decacorn in Japan is a very difficult challenge, but considering what the Japanese have already achieved, I believe it is possible,” he said via email interview.

The former AC Milan midfielder recognized that his soccer fame opens doors to profitable investment opportunities. He also pointed out that, unlike in the U.S., celebrities in Japan are typically reluctant to openly talk about their investments.

Although the number of start-ups in Japan is on the rise, the country still falls short in producing unicorns. A report from Japan’s Ministry of Economy, Trade, and Industry highlights that fostering start-up growth requires improved access to significant funding.

In 2022, Japanese start-ups raised a record ¥978.2 billion (10.01 billion AUD), but this figure dropped to ¥803.9 billion (8.22 billion AUD) in the following year. Despite the decline, it still represents a fivefold increase compared to 2014.

The X&KSK Fund seeks to back innovative projects and promote cutting-edge technologies. This initiative marks a significant milestone for Keisuke Honda and Japan’s emerging start-up ecosystem, bringing fresh momentum to its expansion.

Keisuke Honda’s involvement in the X&KSK Fund represents a significant shift in how athletes, especially football players, are positioning themselves within the broader business and tech world.

Historically, athletes, particularly in football, have often focused on careers post-retirement that include media ventures, sponsorships, or brand endorsements. However, Honda’s active role in venture capital, particularly in sectors like AI and tech innovation, signals a new wave of athlete entrepreneurs taking a more hands-on approach in shaping the future industries.

This shift is particularly important because football players, given their fame and influence, have the potential to leverage their personal brands to foster meaningful change within industries beyond sports.

Players such as Honda, who have gained global recognition, can access exclusive investment opportunities that might otherwise be difficult to reach for traditional investors.

By actively participating in initiatives like Dreamers VC, Honda is not just a figurehead—he’s an active contributor to the creation of business ecosystems that can have a lasting impact on both the tech industry and Japan’s start-up scene.

Moreover, for footballers, particularly those who achieve global success, such investments can be a smart way to secure long-term financial stability post-retirement, as they can often face a shorter career span.

The increased involvement of athletes in high-level investments allows them to diversify their portfolios and contribute to industries that influence the future of society. This trend is beginning to reshape how sports figures are perceived, from being athletes to being influential business leaders and investors.

Signality: Revolutionising Sports Data with AI Technology

Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition to make sports data as efficient and autonomous as a self-driving car.

With a rise in AI technology, the Swedish-based company are changing the way sports data is captured, analysed and utilised.

Signality have focused heavily on using their technology to create an extensive and complex soccer data system thanks to their automated cloud-based platform.

This platform processes thousands of live soccer games every year, delivering unparalleled data insights. It can ingest feeds from a single panoramic camera to multiple cameras, with more inputs resulting in richer data.

As the company continues to grow, it is expanding in the sports media landscape, after recently being acquired by automated camera and video production company Spiideo, another Swedish sportstech brand.

Signality’s Soccer API

The company’s prized product is their Soccer API which comprehensively tracks data sets from all different angles of the sport to help clubs, leagues and athletes perform at their best.

This is how it works:

Revolutionising Soccer Analytics with Automated Tracking and Event Data

A cutting-edge Soccer API is transforming the way soccer data is collected and delivered. Through fully automated tracking and event data collection, the platform leverages static video camera streams to derive accurate positional and event data without the need for manual intervention.

Automated Data Collection and Low-Latency Delivery

By connecting video streams to the platform’s system, users can initiate an automated process that generates real-time data feeds. These feeds, accessible via an open and user-friendly API, ensure low-latency data delivery, providing crucial insights for analysts, coaches, and broadcasters.

Comprehensive Tracking Data

The platform provides detailed positional data for all players, including the ball and referee. This data forms the basis for numerous Key Performance Indicators (KPIs) that can be easily derived, such as:

  • Total Running Distances
  • Speed Zones
  • Number of Sprints
  • Player Separation Metrics
  • And Many More

This positional data is presented with high accuracy and precision, allowing teams to analyse movement patterns and player performance comprehensively.

Rich Event Data

In addition to tracking data, the API delivers extensive event data, covering a broad range of on-field events. Each event is timestamped and linked to the respective team and player. The list of supported event types is continuously expanding and currently includes:

  • Kick-Off
  • Goals
  • Passes
  • Substitutions
  • Red Cards
  • Yellow Cards
  • Corner Kicks
  • Dangerous Free Kicks
  • Penalties
  • End of Phase

This comprehensive event data enables deeper tactical analysis and enhances the storytelling for media coverage.

Proven and Validated Technology

The quality of the platform’s services has been validated by Gothenburg University, ensuring reliability and accuracy. In addition, continuous in-house validation and collaboration with partners help maintain and improve the high standard of service. Interested users can request further details about the validation process.

How It Works

  1. Connect Video Streams: Users can connect their respective video streams to the API and optionally provide additional match information, such as team lineups, home and away teams, and kick-off time.
  2. Automated Processing: The platform’s AI models process the video streams, automatically extracting positional and event data.
  3. Access Data via API: The processed data is made available through an easy-to-use open API, enabling seamless integration into existing systems.
  4. Quality Assurance: Built-in QA services ensure data accuracy by continuously training and refining AI models based on feedback and new data.

Conclusion

Signality’s Soccer API offers a revolutionary solution for automated soccer analytics. By providing fast, accurate, and comprehensive data through a robust open API, it empowers teams, analysts, and broadcasters to gain unparalleled insights into the game. With proven technology and continuous improvement, this platform is set to become a key player in the future of soccer analytics.

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