Sheffield United welcome Gtech as new sponsor

Daniel Sedlarevic19/09/2023 5:55 am18/09/2023

Image via Gtech

Sheffield United confirmed that Gtech, a global leader in home technology, is the men’s first team sleeve sponsor for the 2023/24 Premier League season.

The sponsorship symbolises the start of an exciting cooperation between two organisations dedicated to quality, teamwork, and innovation. Gtech and Sheffield United’s collaboration will extend beyond shirt branding. Both organisations are dedicated to programmes that promote education, technology literacy, and youth development, and this partnership builds on Gtech’s strong dedication to sports, community participation, and technical innovation.

Gtech is a British company based in Worcester in the West Midlands, delivering cutting-edge home appliances that excel in performance terms. With a passion for design and a commitment to longevity, Gtech provides products with a 20-year design life and second-to-none customer support services.

“I’m absolutely delighted to join forces with the Blades as their proud sponsor,” Gtech owner Nick Grey said via press release.

“This partnership is a testament to our shared values of pushing boundaries, embracing innovation, and striving for excellence. We believe that our cutting-edge home technology and the blades fanatical support for their club will create a winning combination both on and off the field.”

The newly promoted Premier League side will look to build success on and off the field with their new sponsor, aiming to remain a top flight side for many years.

Paul Reeves, Sheffield United’s head of commercial, reiterated the club’s commitment to high ambition.

“We are excited to welcome Gtech into the Sheffield United commercial portfolio. Gtech are a global leader for high performance home appliances and their dedication to technology development,” he stated via press release.

“This partnership will not only strengthen Gtech’s visibility alongside the club on a global stage but will also enhance the overall fan experience through collaborative initiatives and matchday activities.”

The Gtech brand featured on the shirt sleeve on Sheffield United’s iconic jerseys for the first time on August 27, a fixture against Manchester City.

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Football NSW 2025 Registrations Surge as Season Approaches

Noah Coopey19/03/2025 6:30 am18/03/2025

Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Kristy Nicolaou19/03/2025 6:15 am16/03/2025

Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.