English League One football club Shrewsbury Town has confirmed a deal for digital marketing agency Croud to take on naming rights to Shrewsbury’s home of the New Meadow.
This two-year deal will rebrand the stadium name to Croud Meadow, keeping the traditional title. Croud signage will feature on the interior and exterior of the stadium and the company will also support the STFC Foundation.
The partnership is intended to provide financial help to the club as they find the best offer to progress the club forward, which was mentioned in their 2023 Strategy Programme posted to key stakeholders. The Croud deal comes after Shrewsbury’s 10,000-seat stadium was previously sponsored by bottled water manufacturer Montgomery Waters, which replaced car dealership Greenhous in the role.
Croud, founded in 2011 and in Shrewsbury, is a global, full-service digital marketing provider. Through a seamless combination of data, technology and creativity, the goal is teams drive business performance and long-term growth for ambitious brands.
Using a unique model that enables a more in-depth understanding of your business, they’re able to deliver truly transformative results for some of the world’s leading brands.
Jon Ditchburn, Executive Operations Director at Croud, mentioned improving themselves and Shrewsbury in the Digital Marketing sphere.
“This couldn’t be a prouder moment for us at Croud. As a business, our deepest roots are in Shrewsbury where we have driven our operations over the years to become a digital marketing agency of stature – one that develops local talent and projects the best digital marketers onto a global stage,” he said in a statement.
“Our partnership with Shrewsbury Town Football Club not only acts as a significant point of pride for us as a group but looks to project Shrewsbury as a hub for digital marketing excellence in the UK and beyond.”
Roland Wycherley, Chairman of Shrewsbury, shared a growth mindset with a view into the future.
“It is our pleasure to have Croud join us as partners and stadium sponsors as we eagerly embark on a journey into the future,” he added in a statement.
“In our quest for a company that shares our values and possesses a genuine desire for partnership, we discovered Croud – a locally nurtured, award-winning global business that enjoys well-deserved recognition within the digital marketing industry.
“We look forward to a mutually beneficial partnership that will last for many years to come – and of course welcoming everyone to The Croud Meadow for the 2023-24 season.”
Overall, this partnership is a small step in Shrewsbury Town’s big picture which is to climb the English football pyramid swiftly, having opened Croud Meadow in 2007. Improving their digital marketing sector will have some benefits off-the-pitch and is a great attempt to get ahead of the pack in the third division.