Shrewsbury Town agrees to stadium sponsor deal with Croud

Croud Meadow

English League One football club Shrewsbury Town has confirmed a deal for digital marketing agency Croud to take on naming rights to Shrewsbury’s home of the New Meadow.

This two-year deal will rebrand the stadium name to Croud Meadow, keeping the traditional title. Croud signage will feature on the interior and exterior of the stadium and the company will also support the STFC Foundation.

The partnership is intended to provide financial help to the club as they find the best offer to progress the club forward, which was mentioned in their 2023 Strategy Programme posted to key stakeholders. The Croud deal comes after Shrewsbury’s 10,000-seat stadium was previously sponsored by bottled water manufacturer Montgomery Waters, which replaced car dealership Greenhous in the role.

Croud, founded in 2011 and in Shrewsbury, is a global, full-service digital marketing provider. Through a seamless combination of data, technology and creativity, the goal is teams drive business performance and long-term growth for ambitious brands.

Using a unique model that enables a more in-depth understanding of your business, they’re able to deliver truly transformative results for some of the world’s leading brands.

Jon Ditchburn, Executive Operations Director at Croud, mentioned improving themselves and Shrewsbury in the Digital Marketing sphere.

“This couldn’t be a prouder moment for us at Croud. As a business, our deepest roots are in Shrewsbury where we have driven our operations over the years to become a digital marketing agency of stature – one that develops local talent and projects the best digital marketers onto a global stage,” he said in a statement.

“Our partnership with Shrewsbury Town Football Club not only acts as a significant point of pride for us as a group but looks to project Shrewsbury as a hub for digital marketing excellence in the UK and beyond.”

Roland Wycherley, Chairman of Shrewsbury, shared a growth mindset with a view into the future.

“It is our pleasure to have Croud join us as partners and stadium sponsors as we eagerly embark on a journey into the future,” he added in a statement.

“In our quest for a company that shares our values and possesses a genuine desire for partnership, we discovered Croud – a locally nurtured, award-winning global business that enjoys well-deserved recognition within the digital marketing industry.

“We look forward to a mutually beneficial partnership that will last for many years to come – and of course welcoming everyone to The Croud Meadow for the 2023-24 season.”

Overall, this partnership is a small step in Shrewsbury Town’s big picture which is to climb the English football pyramid swiftly, having opened Croud Meadow in 2007. Improving their digital marketing sector will have some benefits off-the-pitch and is a great attempt to get ahead of the pack in the third division.

Melbourne City FC and Tarneit United to promote grassroots growth

Tarneit United and Melbourne City

Melbourne City FC announced that Tarneit United Soccer Club are a Macca’s City Clubs Platinum Partner for the current 2023/24 A-Leagues season.

Melbourne City have used their partnership with McDonald’s Australia to create The Macca’s City Clubs program. This program aims to engage junior grassroots football clubs across metropolitan Melbourne and regional Victoria with the aim to help grow football on and off the pitch.

The club seek to create purposeful long-term relationships with every club they work with and make a huge impact on the development and participation numbers of the sport.

It was originally launched in the 2021/22 A-Leagues season, and the club continues to grow the club network utilising this amazing program every season.

There are plenty of benefits for Tarneit United SC that come out of this partnership including “Coach the Coach” workshops led by our experienced Melbourne City coaches, player meet and greets, and the opportunity to take part in exclusive matchday experiences and offers.

Tarneit United President, Burhan Farah explained why this partnership would benefit the members of the club greatly.

“Tarneit United is in the heart of the west and we’re excited to partner with the best A-League club in the country. Farah mentioned in a Melbourne City press release

“A love for football is our number one driver, and by aligning our club with Melbourne City FC, we hope to inspire our coaches and players to continue to grow our game in the community.

“It’s an honour to be a Macca’s City Club Platinum Partner and we look forward to supporting Melbourne City from the stands this season.”

Melbourne City FC CEO, Brad Rowse explained the importance of growing grassroots football in Victoria.

“We’re delighted to welcome Tarneit United to the Macca’s City Club program on the eve of the 2023/24 A-Leagues season. Rowse added in a club press release.

“Supporting grassroots football is important to us at Melbourne City FC, and with the addition of Tarneit United, we now have thirteen Macca’s City Club Platinum Partners stretching right across Melbourne.

“We’re incredibly excited to partner with Tarneit United and can’t wait to give their participants plenty of unforgettable experiences and opportunities in the years ahead.”

Melbourne City through their Football School and Maccas City Clubs programs have set a standard for the other teams in the league to hopefully follow in the near future.

The importance of setting a fantastic grassroots foundation of football in the country can never be undermined and this partnership provides another great example of it.

PSG eyeing huge Parc des Princes redevelopment

Parc des Princes revamp

Despite uncertainties over its future at the 48,000-capacity Parc des Princes, Paris Saint-Germain is continuing to investigate possibilities for significant redevelopment work.

According to the French publication L’Équipe, PSG is considering putting a roof and a retractable pitch to the Parc des Princes as part of an ambitious expansion proposal. The stadium is owned by the City Council of Paris, and any substantial renovations would need PSG to buy the site.

PSG has many possibilities on the table, according to L’Équipe, and the club is still interested in purchasing the Stade de France. PSG must submit an offer to purchase the Stade de France by January 3.

PSG held a survey with its supporters in March about the club’s stadium alternatives, outlining four ideas. A “significant” refurbishment of the Parc des Princes, a shift to a restored Stade de France, a new stadium to the west of Paris, and a new site within a 20 kilometre radius of the Parc des Princes that may include the town of Poissy were all possibilities.

If the team is unable to execute a deal to buy the Parc des Princes, it may attempt to buy the Stade de France or relocate to one of two new locations in the city.

The French government presently owns the Stade de France through the Consortium Stade de France. In 1995, the state handed the two corporations control of the 77,083-capacity stadium under a deal with the partnership created by construction firms Vinci and Bouygues.

The agreement between Vinci and Bouygues will expire on July 1, 2025. The cost of acquiring the facility is estimated to be over $657 million, with additional expenditure necessary to transform it to the demands of a football club.

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