Shrewsbury Town agrees to stadium sponsor deal with Croud

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Croud Meadow
Image credit: James Humphreys

English League One football club Shrewsbury Town has confirmed a deal for digital marketing agency Croud to take on naming rights to Shrewsbury’s home of the New Meadow.

This two-year deal will rebrand the stadium name to Croud Meadow, keeping the traditional title. Croud signage will feature on the interior and exterior of the stadium and the company will also support the STFC Foundation.

The partnership is intended to provide financial help to the club as they find the best offer to progress the club forward, which was mentioned in their 2023 Strategy Programme posted to key stakeholders. The Croud deal comes after Shrewsbury’s 10,000-seat stadium was previously sponsored by bottled water manufacturer Montgomery Waters, which replaced car dealership Greenhous in the role.

Croud, founded in 2011 and in Shrewsbury, is a global, full-service digital marketing provider. Through a seamless combination of data, technology and creativity, the goal is teams drive business performance and long-term growth for ambitious brands.

Using a unique model that enables a more in-depth understanding of your business, they’re able to deliver truly transformative results for some of the world’s leading brands.

Jon Ditchburn, Executive Operations Director at Croud, mentioned improving themselves and Shrewsbury in the Digital Marketing sphere.

“This couldn’t be a prouder moment for us at Croud. As a business, our deepest roots are in Shrewsbury where we have driven our operations over the years to become a digital marketing agency of stature – one that develops local talent and projects the best digital marketers onto a global stage,” he said in a statement.

“Our partnership with Shrewsbury Town Football Club not only acts as a significant point of pride for us as a group but looks to project Shrewsbury as a hub for digital marketing excellence in the UK and beyond.”

Roland Wycherley, Chairman of Shrewsbury, shared a growth mindset with a view into the future.

“It is our pleasure to have Croud join us as partners and stadium sponsors as we eagerly embark on a journey into the future,” he added in a statement.

“In our quest for a company that shares our values and possesses a genuine desire for partnership, we discovered Croud – a locally nurtured, award-winning global business that enjoys well-deserved recognition within the digital marketing industry.

“We look forward to a mutually beneficial partnership that will last for many years to come – and of course welcoming everyone to The Croud Meadow for the 2023-24 season.”

Overall, this partnership is a small step in Shrewsbury Town’s big picture which is to climb the English football pyramid swiftly, having opened Croud Meadow in 2007. Improving their digital marketing sector will have some benefits off-the-pitch and is a great attempt to get ahead of the pack in the third division.

Macarthur FC confirmed two-year deal with Purple Cow Industries

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Image credit: IOIO IMAGES / Shutterstock.com

Macarthur FC has confirmed a new two-year collaboration with Purple Cow Industries, a leading waste management company.

As part of this agreement, Purple Cow will serve as the official back-of-shorts sponsor for the 2024/25 and 2025/26 Isuzu UTE A-League seasons.

The partnership will see Purple Cow’s logo prominently displayed on the back of the Bulls’ shorts throughout both seasons. In addition to branding, the collaboration will include matchday activations and efforts to expand the club’s business network.

Purple Cow Industries are an Australian waste management and rubbish removal company that has the ability and experience to handle every commercial site’s different waste management demands.

The company, located locally in Beverly Hills, NSW prides itself on Environmental Management, Sustainability and Service Quality, doing waste management effectively and environmentally friendly.

This partnership is a significant milestone for both Macarthur FC and Purple Cow, bringing together two forward-thinking organisations with a shared vision for growth and success.

Macarthur FC Group CEO, Sam Krslovic, shared his excitement about the collaboration.

“We are thrilled to welcome Purple Cow as a partner to the Macarthur FC family,” said Krslovic in a club statement.

“This partnership is a testament to our club’s ongoing commitment to excellence and innovation both on and off the pitch. Purple Cow’s support will be instrumental as we aim for success in the upcoming season and beyond.”

Purple Cow CEO Alex Soukie, also spoke highly of the new alliance.

“We are thrilled to announce our partnership with Macarthur Football Club, as Purple Cow Industries shares their passion for football and looks forward to supporting the South Western Sydney region,” he said in a statement.

This partnership signifies another exciting step for Macarthur FC as the club continues to forge strong ties with prominent brands and the local community.

Macarthur FC have been one of the busiest clubs in the sponsorship area so far in preseason, and the new club in the east are building their partnership portfolio which is vital for financial sustainability.

Purple Cow become the sixth major partner of the club, joining SipEnergy as new major partners for 2024/25 and beyond, with all of the other major partners based in NSW. The club has a clear goal in place to grow naturally with local businesses and build a solid foundation.

Melbourne City give back to local primary school

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Image credit: Melbourne City website

Melbourne City’s charity, City in the Community (CITC), has donated new football goals to Barton Primary School in Cranbourne West as part of the club’s Healthy Goals initiative.

The program encourages more young people to play football to promote physical health and gain important social, emotional and cognitive skills that will help their overall development and well-being.

There are three core initiatives that the CITC are focusing on this year:

  • Supporting local schools with facility improvements to ensure more young people can access our free football programming from CITC.
  • Supporting community groups and clubs with equipment upgrades and free football programming from CITC.
  • Working with local artists to commemorate art and football projects, celebrating community pride, and cultural heritage while creating a visually appealing environment for the local community.

This most recent contribution towards Barton Primary School aligns with the first core initiative to support local schools, with Melbourne City players Laura Hughes and Alessandro Lopane attending to talk to the kids.

For the past three years, CITC has been involved with the Cranbourne West Primary School taking part in initiatives such as walking football, inviting students to become player mascots as well as player visits.

CITC’s Community Program Lead, Stephen Frantzeskakis talked about their recent contribution and how the club are continuing to create a positive impact on the community.

“I think it’s fantastic that we’re able to continue supporting Barton Primary School and its students through the Healthy Goals initiative, especially given their strong interest and ongoing passion for football,” he said in a media release on the club’s website,” he said via club release statement.

“We’ve been working with Barton Primary School for a number of years now and have also recently run our respectful relationships program with Grade 5 and 6 students.

“To have strong role models like Ale and Laura come down to speak to students about topics like respect and resilience is terrific, and it’s great to be able to extend our partnership through the donation of new goals as well.”

Barton Primary School Principal, Benjamin Vevers talked about the school’s partnership with Melbourne City and how it’s helping its students.

“Given many of our students were born or have parents and families from other countries, the school is truly passionate about the world game and having new goals means our kids get to fully experience a quality soccer match every recess and lunch,” he said via press release.

“It was a memorable experience that may inspire some of our students to reach for the stars with football, maybe even the Brisbane Olympics!

“Our students are learning to be more respectful of each other during competitive sport, girls are becoming more active during breaks playing soccer, and students are super excited each week for the program.”

It’s important to have these types of initiatives to allow clubs and their players to connect with their local community. We’ve seen these gestures throughout the years from the A-League clubs by continuing to show their commitment to support their local community whether that’s giving back through donations or providing programs to steer young people in the right direction.

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