Signality: The ultimate analysis and coaching source

Signality has built an artificial intelligence (AI) platform that gives clubs, leagues and federations real-time data which makes it easier to access statistics from games.

The Swedish-based company has created a system that gives an array of insights to use, free from the hassle of manually setting up cameras or using wearables – saving time and costs on installation that normally come with this type of equipment.

“We have built the world’s first fully automated player and ball tracking platform dedicated for football,” Michael Hoglund said, vice-president of marketing and growth at Signality.

“We don’t require operators manning a system, our AI takes care of capturing and analysing everything from kick-off to half-time, end of the game, and all the 3.5 million data points that occur in between as the game is being played.”

Signality’s data collection takes that responsibility away from coaches and analysts to keep up, capable of recording clearer and more accurate data in the process.

It’s collected in real-time, meaning there’s no need for coding windows, wearables or filming games – it is all done through the power of AI. Signality uses LiveInsight as a way to present all the very best data a coach or analyst could want.

“We are doing individual player tracking in real-time, with a fully automated process,” Hoglund said.

“Our clubs can now access detailed stats and player specific videos within five seconds of an event happening.

“All this is shared as raw data to our customers or through our cloud video and analytics platform, LiveInsight.

“As we collect three and a half million data points per match, LiveInsight is the product we use for clubs to make sense of this data – they determine the information that is displayed there and then the data is collected and displayed automatically – as reports and as playlists with video.

“The massive data-set is made up of the position and identity of all the players (even the referee) 25 times per second.”

Clubs can then have more flexibility about how they use data for all players, as individual performances are analysed.

While it may seem complex to record and track each player’s movement on the pitch, Signality makes this process a whole lot easier.

“We enable the analyst to easily string together complex data-filters that will then automatically populate and generate videos and reports as the game is being played on the field,” Hoglund said.

“For example, an analyst or coach might request for LiveInsight to show video of all the times that their right-back/number two, passed to their striker, number nine, for the last five games.

“LiveInsight will instantly extract those instances with video clips and associated data. We want to enable coaches and analysts to be able to focus more on the insights, rather than spending lots of times doing manual work with tagging, coding, and filming.

“That’s what an AI excels at, automating asks. We want to make analysts and coaches feel comfortable in offloading some of that ‘grunt work’ to us, being that support that frees up time, having their back when it’s crunch time.”

LiveInsight has been built to extract data from automatically recorded video to generate highlights.

It shows exactly how many times a player has touched the ball in different areas of the pitch, giving instant results that analysts and coaches can immediately use.

“For analysts this is a total game changer, saving them hours each week tagging. It also frees them up during games to focus on the game rather than filming it,” Hoglund said.

“Professional football analysts are almost always extremely well educated, and we think our system can make better use of their abundant skill sets.

LiveInsight has proved successful for clubs as they can make full use of their data through automatically tagged video.

“The very nature of ‘machine learning’ means that our product gets better over time,” Hoglund said.

“We’ll be even more accurate than we currently are at measuring player speeds and distances, dribbles, possession per zone, pass success rates etc.

“Human motion analysis directly from the video is another field we see a lot of exciting use cases for it by using joint detection, gait analysis, and player vision field of view.

Many elite clubs in Europe have turned to Signality for data that is less likely to have errors. With automatic insights, it is a more effective alternative than wearables, which can only extract data for a club’s own team, not the opposition or ball.

It leads to much deeper tactical analysis for every second of a match.

“We’re looking to work with innovative club coaches and analysts who want to get better, faster data,” Hoglund said.

“Any club who feel their analysts can make better use of their skills for match analysis and preparation, as well as opposition scouting.”

You can find out more on Signality here.

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

ReSpo.Vision: AI and AR/VR that revolutionises data tracking

ReSpo.Vision is an AI & Computer Vision-based optical tracking system which automatically collects player skeletal tracking data from any single camera recording of a sporting event.

Using immersive 3D visuals, the system allows the audience to unlock performance data and insights that weren’t before available like tactical or scouting insights with AR/VR.

Respo.Vision – a Polish-based start-up founded in early 2020 started by four founders – Pawel Osterreicher, Mateusz Szala, Wojciech Rosiński, and Łukasz Grad.

These four individuals have had combined experiences in data science, consulting and machine learning engineering, and believe AI can unlock a wealth of possibilities by capturing previously uncapturable player tracking data.

The company’s mission is to bring a new depth of analytics to sports using Computer Vision.

The product merges the immersive AR/VR world with the deep analytical environment that sports is, and the company specifically specialises in football.

They leverage bleeding-edge deep learning algorithms to automatically generate 3D skeletal tracking data from sporting events and analyse it with an unprecedented level of insight.

The technology system detects 3D positions of the ball and 50+ body parts of every player, in every video frame, using a single-camera video input (which can be any recording, present or past, a TV broadcast, or a training session recording). Fully automatically, for any game, with accuracy measured in centimetres, and without any wearable sensors or expensive pre-installed cameras.

The company are scaling up their clientele (among them clubs, leagues, federations, media, or sports data companies) and are doing so by offering an unmatched depth of knowledge in a scalable, and cost-effective way.

ReSpo.Vision Head of Product Mateusz Dłużniewski presenting at the GSIC powered by Microsoft Summit APAC in Singapore.

The technology is split into two different products: Data & Stats as well as Visuals which allow the audience a chance to choose how they want to experience the game.

This is how each work:

Data and Stats

– 2D & 3D Tracking data: Uses coordinates of players’ body parts & the ball generated from any match recording, even TV broadcasts with the option to view the game in either 2D or 3D.

– Physical data: Tracks accurate physical measurements, including speed, acceleration, body orientation, or motion types

– Game reports: 3D tracking-derived analytical summary of any game. Revealing unique metrics, including player zones of control, Team Compactness, Open Passing Lanes, Pressing performance, and more – all to power better tactical decisions

Visuals

3D Digital twin of football: Recreate any real-life game in a realistic, VR-ready 3D environment with unlimited camera perspectives and full immersion.

Matchday in the metaverse: Open the gates to the virtual stadium and use VR technology to teleport fans directly into the heart of the action for an incredible immersive experience.

Data visualisations & AR Add-Ons: Enhance the fan experience or aid the player coaching process with visualized stats & insights (e.g. tactical view, pitch control overlay).

ReSpo.Vision Body Keypoints Detection.

How this technology can be used in Australia

Specifically in Australia, technology like this is severely underutilised at the top level and will be part of football in the near future, where Australia can get ahead of other Asian countries in this field.

An example to look upon is Melbourne Knights and their recent partnership with advanced data tracking system ProTrainUp who aren’t currently connected to any other club in the country.

More clubs in the country should follow in these footsteps and invest in immersive and analytical systems that give them a deeper understanding of the game, where the top European clubs first flagged as a big importance on improving on the pitch.

The founders in a recent interview with SportsPro also suggested that the system can be used by broadcast media companies to give their audience an enhanced viewing experience by allowing them to view advanced metrics, a feature that Australian football also lacks on its A-League broadcasts.

The company is truly revolutionising the AI sports realm with fans, clubs and the media being the target audience for this technology to shape the way we view and analyse football.

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

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