Signify technology lights up sporting clubs safely 

Signify is the world leader in lighting innovation for professionals, customers and lighting for the Internet of Things. 

Signify is the world leader in lighting innovation, providing their service for professionals, customers and lighting for the Internet of Things. 

Holding a strong presence worldwide, Signify can be found in over 70 countries, featuring approximately 38,000 employees.  

Their energy efficient lighting products, systems and services gives customers a more superior quality of light, which makes theirs and other people’s lives safer and more comfortable, leading onto businesses becoming more productive and cities more liveable. 

As parts of the world still continue to deal with the COVID-19 pandemic, Signify can help reduce the risk of viruses and bacteria spreading, especially in large indoor gatherings. It’s their Ultraviolet-C disinfection lighting that has been implemented for the first time at a UK professional sporting club. 

This technology can be found at The Stoop, home to English Gallagher Premiership Rugby Union Club Harlequins. The possibilities as endless for Signify, who can expand to the top four tiers of English football as more clubs can come on board. 

As a case study for how UV-C can be implemented at any team, Signify’s UV-C partner Powercor installed 11 UV-C disinfection upper air units in the Honours Bar of The Stoop. 

In an area that is normally reserved for Season Ticket Members, that section is currently utilised by the home team as their player’s dressing room. As the players are currently the ones to benefit from safety features due to restrictions in the UK, it is thought that once the fans do return to sporting venues, they will be within a more hygienic and safer atmosphere which will become the way forward. 

“Signify is a highly trusted partner and a leader in their field,” Harlequins Chief Executive Officer Laurie Dalrymple said. 

“We are proud to be the first professional sports team in the UK to use UV-C disinfection lighting technology, and we expect to see it widely utilised in future across the sports and events industry.”

Signify have added another layer of analysis for medical purposes as doctors look at ways to manage their players.

Signify’s UV-C disinfection lighting adds an additional layer of protection to the stringent testing and operational processes we have in place to protect the squad,” Harlequins’ Head of Medical Mike Lancaster said. 

“From a medical perspective, I am very satisfied with the way the technology has been tested in depth and fully proven.” 

UV-C is the proven disinfection method that prevents the spread of diseases by disinfecting air, water and surfaces. It breaks down the DNA or RNA of microorganisms to make viruses and bacteria become harmless. Laboratory testing showed that the virus could be clamped down in as little as nine seconds.  

Signify’s partner Powercor have already installed 11 units for Harlequins that are suspended by brackets 800mm from the ceiling. The high position, combined with the luminaires’ design, allows the system to disinfect air as it circulates in the room, even when there are people present. 

Applicable to all sports and venues, this is just the start of the reach that Signify can have with sporting organisations. 

“As a long-term partner of Signify, we are very pleased to extend our professional expertise to UV-C disinfection lighting, which will become increasingly important to our customers in the years ahead,” Powercor Managing Director Richard Grace said. 

“We are proud to play our part in getting the Quins safely to the pitch and creating hygienic spaces for supporters to enjoy the legendary atmosphere of The Stoop once it is considered safe to re-open.” 

Natural convection moves the disinfected air back into the lower part of the room. Shielding and optics in the luminaire’s design will additionally prevent accidental exposure to UV-C radiation.

“Harlequins have a long history at the pinnacle of English rugby. Top athletes work hard to keep their health at an absolute peak, which extends to managing the risks we all now face in crowded public places,” Andy Gowen said, Director Public and Sports Lighting at Signify in the UK & Ireland. 

“We’re very proud to support the Club’s objective to offer players and supporters the very best protection.”

Signify has led the way for UV technology, where they’ve added plenty of innovation and expertise related to UV-C lighting. The way that this lighting is designed, installed and use is treated with care so that safety requirements are made and improves hygiene in a climate where it has never been more important. 

To find out more on Signify and what they can offer sport clubs, you can find it here. 

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Sydney FC to utilise AI technologies with Bigtincan

Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach development using the technology’s capabilities.

As a result of this partnership, Bigtincan will deliver a branded platform to enhance the performance of individuals and teams throughout the Sydney FC organisation.

Using AI, the company will leverage things like a player app for personalized skill development and coaching messages translated into multiple languages. Bigtincan will also help the club organise documents and information in a unified place for seamless access.

Bigtincan will utilise virtual showrooms powered by AI to showcase Sydney FC to its membership and fanbase, enabling interactive, self-guided tours and Digital Sales Rooms (DSRs).

The AI sales platform mission revolves around reshaping the future buying experience, leveraging AI and Augmented Reality to tailor experiences to the brand they partner with, and offering personalized engagements that guide customers toward confident decisions.

Bigtincan’s portfolio is wide and incredible with expertise that the biggest brand sand sporting organisations have adopted. These include Major League Baseball, Boston Red Sox, Sacramento Kings, and the Los Angeles Chargers, and other leading global leaders like Nike, Clorox, and Citibank.

The shared values of Sydney FC and Bigtincan converge on delivering engaging, empowering training experiences that enhance performance both on and off the field.

Mark Aubrey, Sydney FC CEO, discussed the club’s future vision with Bigtincan.

“Success stems from nurturing and training those entrusted with performance. Our coaches empower our players, much like Bigtincan does for major brands and global sports franchises with their AI-powered technology,” Aubrey mentioned in a press release.

“Our shared values in training and coaching create a natural alignment, and I am eager to see where this partnership takes us.”

David Keane, Co-Founder and CEO of Bigtincan, expressed enthusiasm about the digital partnership with Sydney FC.

“We are thrilled to collaborate with Sydney FC, leveraging our innovative AI-driven technology to support the team on and off the pitch while expanding the reach of our sales enablement automation platform,” he added in a statement.

This partnership is a major step forward in innovation for Sydney FC who are committed to providing specialised coaching and training, mirroring the club’s investment in the development of its staff and players both on and off the pitch.

SciSports: Delivering a comprehensive data solution for football operations

Best popularised by Football Manager, football fans around the world are becoming increasingly aware of data-driven software and analysis. In truth, these worlds have been colliding for some time as the football industry continues to be at the forefront of innovation.

Leading the way in this area is Dutch-based company SciSports, which has risen to prominence in Europe for its diverse range of data-driven software services.

The company delivers key football operations services, including recruitment, performance and opponent analysis, career advice, and data delivery. These services are utilised by national teams, clubs, players and player agencies, and league associations.

Its leading partnerships are with the Dutch Eredivisie and Royal Dutch Football Association (KNVB), as well as Premier League club Crystal Palace, and A-League side Adelaide United.

In addition, its applications are used by a host of British and European football clubs, winning many plaudits from performance analysts and football recruitment departments.

This article will take you on a deep-dive into the range of applications SciSports offers, and how it is changing the face of football operations.

Recruitment

Arguably its most prized feature, SciSports provides its clients the very best data-driven player recruitment software money can buy.

Its application connects club scouts and player agencies to over 270,000 players in the men’s and women’s game, 3,700 clubs, and 250 league divisions.

Part of the software allows clubs to create their own profile that details their style of play. This helps clubs save valuable time in their recruitment process because players who suit the club’s profile will be prioritised within its search engine.

Player profiles built within the application include features such as the SciSkill Index – an in-house player performance metric – performance statistics, and player roles.

WIthin its Pro recruitment application, player profiles include AI powered player valuations, and a GBE points calculator that determines the eligibility of a player for work permit or visa applications.

SciSports offers a monthly subscription package for its two recruitment application offerings (Essential and Pro), benefitting clubs at all levels of the professional game.  

Altogether, SciSports’ in-depth, data-driven technology is making football recruitment simpler and more efficient, helping football clubs steer clear of the “flop” branding that permeates through modern football.

Career Advice

Connected to its recruitment and performance analysis services, SciSports can assist players and player agencies greatly.

Their career advice service enables agencies’ to create player-profiles for their clients, driven by SciSports existing performance analysis software.

The profile contains in-depth information ranging from physical attributes and tactical suitability, to career history and player ambitions.

Again, the application is offered in two monthly subscription packages – Lite and Pro – which have differing levels of access for players and agents.

Whilst the services helps a player market themselves, it also better informs them about where their next move should be, which SciSports evidences through its high-profile player partnerships.

Case Study – Memphis Depay

SciSports’ highest-profile success story is current Atletico Madrid and Netherlands forward, Memphis Depay.

After struggling at Manchester United, Depay and his agent sought the help of SciSports to assist in revitalising his career.

His player profile and subsequent analysis advised him to reject moves to Spain, Italy, and England, in favour of a move to French Ligue 1 club, Olympique Lyon, who were seen as best-suited to his playing style.

Depay revitalised his career, going on to score 63 goals in 139 appearances for OL, before representing his country at the 2021 European Championships and 2022 FIFA Men’s World Cup.

Fellow Dutch forward Wout Weghorst is known to have succeeded using SciSports career advice and performance analysis applications, whilst several Dutch Eredivisie players have been known to further their careers.

Performance Analysis

Having the ability to analyse player and team performance day-by-day is imperative in elite football. SciSports aims to assist elite football clubs in offering extensive performance analysis applications.

Its performance analysis software is data provider agnostic, meaning it can be connected to existing data sources such as player-tracking data (GPS systems), event data, and video footage.

The result is a one-stop-shop software for performance analysts and coaches to use with their players and teams.

The package produces greater staff reporting, video analysis, and data visualisations, all of which are vital to being a successful football operation.

Given the diverse nature of football tactics and analysis, pricing for its service is available for request only.

Opponent Analysis

Similar to its performance analysis services, SciSports also provides opponent analysis for football clubs.

In today’s football climate, getting the edge over a rival takes place not just on the pitch, but in offices over weeks and months. One small piece of analysis could be the difference between failure and success.

SciSports again uses incredible detail to provide clubs with analysis that evolves simple stats into some of the most niche around. For instance, attacking and defensive style trends, or the types of set-piece variations an opponent runs, their success rate, and times in games that they run them.

Data-driven opponent analysis is already a prominent feature in professional football, but SciSports existing services in recruitment and performance analysis situates them as an industry leader.

Data Delivery

Last, but not least in its catalogue of services, SciSports can integrate its software with existing in-house technology, making the transition easy for football clubs and player agencies to align with the company.

Like its performance analysis service, pricing for its in-house data-delivery solutions are available for request only.

SciSports are expanding its operation to leagues in North and Central America, and whether it penetrates the Asian or Australian market or not, its services are a valuable template for improving football operations.

With some of the world’s leading universities based in Australia, there is a clear capacity for the creation of data-driven software that can drive the professionalisation and expansion of the Australian game.

For full information on SciSports, you can find it here.

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