Signs of strength as Sheffield United announces deal with global finance firm CFI

Avatar
Sheffield United & CFI
Image credit: Sheffield United

Recently promoted English Premier League side Sheffield United has signed a significant commercial partnership with CFI Financial Group.

This agreement is real recognition of the historic club’s power and welcomes it back to the top flight in style. The deal will allow CFI to feature its logo on the front of the Blades shirts for the entire 2023/24 season.

CFI Financial Group is an award winning global multi-asset broker based out of Dubai. With 25 years of experience, CFI offers a diverse range of financial services in over 100 countries.

According to CFI’s website some of the services offered by the firm include; “Competitive trading conditions with spreads from zero pips, commissions as low as zero on major pairs, fast execution, and no minimum deposit to trade thousands of financial instruments across Stocks, Forex, Commodities, Indices, ETFs, and other asset classes. In addition, the Group is renowned for its excellent client support, daily technical reports, free webinars, and dedicated account managers, ensuring a best-in-class trading experience for clients in over 100+ countries.”

Sheffield United’s Head of Commercial, Paul Reeves expressed the power that having an international sponsor has for the identity of the club.

“We have worked extremely hard to get CFI on board as we begin our journey back in the Premier League. Having an international sponsor as our principal partner shows the global attraction of the club both on and off the pitch. We extend our thanks to Hisham Mansour and his team at CFI for their commitment to secure this new partnership,” he said via press release.

CFI Financial Group Co-Founder and Managing Director, Hisham Mansour, touched on the Blades rich history and the power that the Premier League and the club’s global outreach may have for the firm.

“We are honoured to have a relationship with a club that has such a rich tradition and history in the game of football. Sheffield is the birthplace of football, and we are excited to be at the beginning of another new chapter in the club’s story. Sheffield United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace. We are proud to be the Principal Partner and Official Financial Trading Partner and hope this collaboration will be mutually beneficial,” he added via press release.

This deal is a real sign of seriousness by the promoted club and shows their desire to be recognised alongside their peers as a strong side in English football.

The partnership will also help both parties reach new global audiences helping to promote and strengthen their brands in the process. This introduces existing fans financial services they may not have been able to access before something sure to help strength the wider Sheffield community.

The Blades face a tough season ahead establishing themselves in the topflight but with strong partnership like this business is backing the club to succeed. So now its just up to the club to prove them right.

Wellington Phoenix and Gazley Motors continue partnership

Avatar
Image credit: Wellington Phoenix Instagram

Wellington Phoenix has confirmed that Gazley Motors will extend its partnership with the club for a fourth season.

Gazley is Wellington’s largest car dealership and has been servicing the local community for over 20 years.

The family-owned business has not only supported the Phoenix on the pitch but off it as well, supplying its players with premium vehicles from brands such as Mercedes-Benz, Volkswagen and Alfa Romeo.

David Dome, general manager at Wellington Phoenix, said about the extended partnership:

“Myles and his team at Gazley are passionate about supporting Wellington businesses, and they’ve been a great partner of ours for the past three seasons,” he said in a media release on the club’s website.

“Gazley are agents for some of the world’s leading vehicle brands and I know our players love driving their cars.

“We’ve already achieved a lot together and we look forward to building on our partnership in the upcoming season.”

Myles Gazley, managing director at Gazley Motors, expressed his excitement to continue with the club for a fourth season:

“In a challenging time for Wellington, the Phoenix have lit up the community and we’re extremely proud to extend our partnership for another season,” he said in a media release on the club’s website.

“Being the driving force behind this remarkable team has been a rewarding journey and we’re excited to continue supporting a club that truly embodies the passion and spirit of Wellington.”

Gazley’s logo will again appear on the right sleeve of the men’s playing kit and has already been featured in their Australia Cup tie against South Melbourne.

Wellington Phoenix already has a long list of partners based in New Zealand such as Entelar Group, Comrad and the New Zealand Campus of Innovation and Sport (NZCIS).

With the extension of Gazley Motors, the club are showing their full support for local businesses in the area and we may see more New Zealand-based partnerships along the way.

Football in New Zealand is reaching an exciting time as it continues to grow in both the men’s and women’s games.

We’ve seen the likes of Ben Old and Macey Fraser all making the move abroad and with the introduction of Auckland FC, New Zealand football fans should get excited about what lies ahead.

Brisbane Roar confirm deal with CSQ for 2024/25 season

Avatar
Image credit: Brisbane Roar website

Brisbane Roar have collaborated a new partnership with Construction Skills Queensland (CSQ), who will join the club as a Platinum Partner for the 2024/25 season.

CSQ, dedicated to training and developing the Queensland building and construction industry, is focused on inspiring the next generation to pursue careers in construction.

By partnering with Brisbane Roar, CSQ aims to engage with passionate young football fans and introduce them to the exciting opportunities within the construction industry.

This collaboration will be highlighted through CSQ’s sponsorship of the half-time heroes activation at both A-League Men’s and A-League Women’s matches.

Brisbane Roar CEO and Chairman, Kaz Patafta expressed his excitement for the future with this partnership.

“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner,” Patafta said in a club statement.

“We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year.”

CSQ CEO Geoff Clare emphasised the importance of the partnership in extending the reach of their Construction Pathways campaign, which has primarily targeted high school students.

“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families,” Clare said in a statement.

“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.

“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.

“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.

“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”

Brisbane Roar are always one of the busiest clubs in the A-Leagues in regards to their business dealings and they have expanded their corporate portfolio yet again.

This partnerships also provides a unique opportunity to engage their younger fanbase, offering them valuable insights into the construction industry while leveraging CSQ’s extensive national reach.

Most Popular Topics

Editor Picks

Send this to a friend