Simon Pincic talks upgrades at Somers Street and future of Melbourne Knights

Knights Stadium facility upgrades are almost complete with new irrigation and drainage systems, perimeter fencing, turf for pitches 2 and 3 and an inaugural small-sided pitch 4.

Knights Stadium is one of the most iconic grounds in Australian football and has a storied history dating back to 1989, highlighting the longevity of the Knights’ success in Victorian football.

In an interview with Soccerscene, Melbourne Knights President Simon Pincic discusses the progress at Somers Street from its start in January, the clubs view on improving the women’s teams and how the Knights continue to focus on youth development at all ages.

The upgrades were confirmed in early January are part of a big plan by the Knights to ‘provide a leading sporting facility in Melbourne’s West.’

After the announcement of the upgrades in January, how are the developments coming along at Somers Street?

Simon Pincic: We’re now most of the way there, getting through the final stages and we hope the bulk of this project is completed by the end of next week.

It started out with doing a bit of pitch work just to make our playing surfaces better and we kind of adapted and evolved from what was a six week project to now a four month project.

We ripped up the existing surfaces then added drainage and irrigation to both pitches, levelling off the pitches then finishing it off by installing the turf.

Pitch 3 is down by the end of next week. It’s the training ground and now we’re able to make that a full size, community ground for the u18’s NPL side.

We were also able to add in a small-sided pitch for our younger age groups, so the u8’s and 9’s can play there.

In addition to that there is new perimeter fencing around those pitches, added footpaths, and then the final touch is installing new lighting for Pitch 3 but that probably won’t be until next year when we are planning on upgrading the lighting on Pitch 2.

The early stages of pitch works back in January.

The upgrades and your previous statements at events suggest there is an emphasis on youth development for the Knights. Has that been a big discussion point for the Knights board members?

Simon Pincic: The club have always prided ourselves on giving our juniors a chance. Every season or every second season we tend to push one or two of our junior players to the senior squad. They don’t always make it at the senior level, but we give them a couple of years in that space.

Recently we had [Luka] Kolic pretty much play two entire seasons as an 18 and 19 year old and then went on to sign for Melbourne Victory. As proud as we are of that sort of stuff, we think we can do better with the younger age groups.

Really putting a lot more emphasis into that real grassroots level so from the youngest ages of three to six and starting teams from the u7’s where we really drive home skill development and that sort of stuff.

The goal is trying to develop these players so we can have a crop of ten or twenty that come in from the u7 level and majority of them are still there when they get to the u18 or u23 level so instead of just poaching talent from elsewhere, we can utilise the players from our own set up.

Newly appointed Senior Men’s Head Coach, Ivan Franjic. Photo by: Mikko Robles/MKFC

What is the focus on women’s football now with the increased participation across the country? Is that a priority for the Knights?

Simon Pincic: With the youth set up, it’s not just with the boys but with the girls as well. We haven’t had much luck with that recently when we lost our senior women’s side a couple of years ago and we’re working on improving some facilities for them as well.

Part of the project includes adding girls and women’s changerooms and putting a big emphasis next season on growing the number of junior teams that we’ve got.

With these upgrades, we can have elite level facilities for women in the west which doesn’t exist at the moment so hopefully within a few years we can build that up, have most age groups and build an elite pathway for the girls to follow.

The stadium seems to be a part of a long-term goal to be one of the biggest clubs in the country. Are there any future ambitions for the club and the stadium that the Knights are focusing on?

Simon Pincic: We’ve got a master plan that we started around the start of Covid and have been campaigning for quite a while.

The southern end of our stadium will be flattened, the terracing behind that southern goal, which faces pitches two and three, will be removed and the new club house will be built there with some new terracing and stadium seating behind there.

Also the removal of the old clubhouse and the installation of the new synthetic pitch which is all part of a grand plan.

We obviously need a small amount of funding to get that started and we will breakdown how we complete these tasks and work around any issues.

There will be refurbishments to the clubrooms, changing rooms and stadium terracing to ensure we can host the bigger matches like the Brisbane Roar one again in the upgraded stadium.

There is quite a grand plan there and this year we are taking that first step to completing that clubroom plan.

Arsenal FC extends long-term deal with Ticketmaster

Arsenal FC is the newest Premier League club to reaffirm its confidence in Ticketmaster Sport as its ticketing provider. The renewal continues a long-standing relationship between the two.

After supplying Arsenal for over 30 years, the partnership has been extended through a multi-year agreement.

Arsenal has been leveraging Ticketmaster’s technology, such as ticket exchange, ticket transfer, and notably, automated ballots. These features allow fans to purchase a membership online and begin the ticket application process through a member-exclusive ballot.

Venue Director at Arsenal, Tom McCann, says they have valued the support from the ticketing company via press release.

“With unprecedented demand for tickets across our men’s and women’s teams, it’s important we continue to serve our supporters the best and the most efficient experience when it comes to ticketing,” he said.

“We value the support we have had from Ticketmaster over such a long period, and we’re pleased to be extending our relationship.”

Managing Director of Ticketmaster Sport, Chris Gratton, added how exciting it has been working with Tom and the team at Arsenal he said via press release.

“Working with Tom and the Arsenal team since I joined Ticketmaster has been fantastic. It’s awesome to see our hard work and investment in technology, client support, and marketing really hitting the mark for Arsenal. I look forward to seeing our partnership growing for years to come.”

This technology allows Arsenal to ensure the fairest possible ticket distribution for their supporters.

Based on supporter feedback, Arsenal can now take strong measures against season ticket holders or members who bypass the process to secure tickets.

Last season, the automated ballot enabled 20% more Red Members to secure tickets for Arsenal matches, Silver Members were three times more likely to get tickets compared to Red Members.

Additionally, Ticket Transfer facilitated an average of 9,000 ticket exchanges per Premier League match, maximising seat occupancy at the Emirates Stadium.

As the new Premier League season already begun, Arsenal will keep benefiting from Ticketmaster’s innovative products, client support, and extra marketing solutions.

Western United’s Nathan Perrone discusses BrandScent partnership and the commitment to support local community

Western United has recently added BrandScent to their list of partners signing a three-year deal to help create a signature scent at their home ground, Ironbark Fields.

Based out in Truganina in Melbourne’s west, the multi-award-winning scent marketing agency, run by Suji and Jeeva Sanjeevan, made their name through the TV show Shark Tank in 2023.

BrandScent are now breaking into the Australian sporting landscape and are hoping to collaborate with other sporting organisations as well.

Leading and coordinating these partnerships is Nathan Perrone, Western United’s Commercial Partnership Executive, who has been at the club since February 2022.

Perrone describes how BrandScent initially got onto the club’s radar regarding a potential partnership.

“A lot of credit goes to my former boss Chris Speldewinde (who formerly worked in the GM commercial role at Western United),” he said to Soccerscene.

“He started these conversations with Jeeva and Suji at the backend of last year and became connected through the local community.

Despite being a relatively small business, BrandScent has already worked with a range of companies in Australia and internationally.

With this collaboration, Western United got the opportunity to talk and potentially expand their list of partners. Alongside BrandScent, they were able to add a partner who was local to the area.

“They provided us with contacts and new clients that we could talk to,” Perrone said.

“They have worked with massive companies not just in Australia but globally, such as American Express and Arnott’s.

“For them too, it was important to support local and break into the sporting space and do a proper partnership.”

Ever since their inception, Western United have shown their strong support towards Melbourne’s western suburbs throughout the years.

The club are partners with the Wyndham City Council, Victoria University and Werribee & Western Automotive Group to name a few and are all located out west.

“We’re really emphasising the chance to connect with fans and businesses in the region, to help the whole Wyndham City Council and those in it to provide better opportunities,” Perrone said.

It has taken some time for Western United to cement their place in the west, having to wait for Ironbark Fields in Tarneit to be completed.

For both the men’s and women’s teams, they have had to play their home games elsewhere – such as AAMI Park, City Vista Recreation Reserve and North Hobart Oval.

“For us as a club, it’s been challenging when we haven’t been in the region we had hoped to be from year one,” Perrone said.

However, Western United have finally established Ironbark Fields as their home and for local businesses such as BrandScent, it will make it easier and more accessible for them to collaborate with projects such as creating the club’s signature scent for the upcoming season.

“It’s a three-phase project,” Perrone added.

“Phase one was introducing to some staff and players how it works.

“Everyone was smelling scents and trying to get an understanding of what smells represent the club and the first phase is essentially done.

“They’re now working on some things based on everyone’s feedback and they’ll come back to us to refine it again.

“They’ll do some more research, and we’ll go into the final stage and start to roll it out.”

In addition, both Western United and BrandScent are aiming to connect with the local clubs in the west through their partnership.

“We are looking to do more opportunities with players and even local clubs to create a workshop where you can create your own fragrance,” Perrone said.

With the support and resources from BrandScent, Western United are hoping to leave a lasting impression to those who come down to Ironbark Fields.

“For a new client commercially or a new player or staff member you want to make it very welcoming,” Perrone said.

“With the scent created by BrandScent, it will help leave a good impression and hopefully create a positive reaction.”

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