The Football Association of Singapore (FAS), has announced that life insurance company AIA Singapore will continue to be the title sponsor of the Singapore Premier League (SPL) until at least 2022.
In the new agreement, AIA have the option to continue their sponsorship for a further three years after the 2022 season – they’ve been partners of the SPL since 2019.
Through the extended sponsorship deal, FAS and AIA are set to involve the SPL with some of AIA’s global ambassadors and partners such as Tottenham Hotspur – AIA are the official shirt sponsor of the London-based club.
The FAS announced that it would be exploring potential opportunities such as having community football clinics for youth players conducted by Tottenham coaches, SPL footballers and FAS coaching staff.
Local Singapore coaches will also be given the opportunity to attend coaching seminars run by Hotspur’s Global Development coaches.
“We are delighted to be able to continue working with AIA Singapore, who have displayed steadfast commitment to lifting local football standards since becoming the title sponsor of the SPL two years ago,” FAS President Mr Lim Kia Tong said.
“This partnership has certainly helped to improve the vibrancy of the Singapore football scene not just from the perspective of our professional league but also in various other aspects such as coaching.
“It is heartening to be able to strengthen our relationship with AIA Singapore and have their continued unwavering support, particularly in these challenging times in an uncertain economic climate.”
The SPL and AIA will also be collaborating to hand out the AIA Player of the Month and AIA Young Player of the Month during the season. This goes alongside the end of season AIA Player of the Year award.
“AIA’s strong ties with football through our global partnership with Tottenham Hotspur Football Club (Spurs) makes supporting local football a natural choice and we are pleased to extend our existing partnership with the Football Association of Singapore (FAS),” AIA Singapore Chief Executive Officer Wong Sze Keed said.
The 2021 SPL season is scheduled to kick off on March 13, 2021.