Sky Sports have announced their agreement to show a minimum of 35 Women’s Super League games live and exclusive on their platform for the upcoming 2021/22 season.
Beginning in September 2021, the deal will cover a total of three seasons and will be included as a part of Sky Sports’ flagship offerings.
As one of the fastest growing football leagues around the world, with plenty of famous names and teams among its litany of talent, the Women’s Super League boasts a competitive and entertaining product for football fans to enjoy.
The decision to broadcast the Women’s Super League is a testament to Sky Sports’ commitment to growing the women’s game.
Rob Webster, Managing Director of Sky Sports, was enthusiastic about the opportunity to help grow women’s football not just in England, but across the world
“We are delighted to add the Barclays FA Women’s Super League to our expanding football portfolio. Our goal is to bring our customers more of what they love, and we are certain the WSL will be a success with our football-hungry viewers.” He said.
“We look forward to working with The FA and building a close partnership that helps grow the women’s game now and for future generations. With the addition of the Barclays FA Women’s Super League, Sky Sports truly is the home of football.
“This is a multi-million-pound commitment from Sky that is going to help push the women’s game on even further and support our ambition of having the best professional women’s sports league in the world.
“Sky’s vision for women’s football is very much aligned with our own, and that was made clear during the tender process where they outlined some very exciting plans for showcasing the Barclays Women’s Super League. We are really looking forward to working with them.”
Sky Sports will undergo an extensive recruitment process between now and September in order to assemble the strongest production team possible on and off-screen.
Furthermore, in an effort to align with their quality delivery of other leagues, Women’s Super League matches will receive the full Sky Sports treatment. This will include lengthy build-ups, reactions, discussions, analysis and daily news regarding the competition across Sky Sports News and Sky Sports’ digital platforms.