SmartCart SVX the mobile touchscreen making analysis easier 

Built with versatility in mind, SmartCart SVX is the world’s first extreme brightness touchscreen system suitable for outdoor sports presentation.

Built with versatility in mind, SmartCart SVX is the world’s first extreme brightness touchscreen system suitable for outdoor sports presentation. 

Whether it be for television broadcast or coaching, this mobile solution is the best of both worlds. SmartCart SVX allows organisations to ‘get inside the game’. 

The touchscreen system, which is capable of being transported via four wheels, has been designed for live production and used in conjuction with TV sports broadcasters around the world.  

The uniqueness of this system means that rather being restricted to an indoor studio, broadcasters are now able to present in different ways via an outdoor setting. A built-in power supply and server means there’s very little hassle when setting up at location. 

SmartCart SVX has gone through rigorous testing to ensure it can stand up to extreme conditions that it may encounter, while also having the robust design that allows it to run smoothly – including adequate lighting even in bright sunshine. 

The brightness is as high as the latest stadium screens in full daylight, so there’s no trouble in making out what is being viewed. The bold and striking screen adds something extra to sports coverage, as presentation and analysis can be done live at the ground and even on the pitch, eliminating the need to cross to a studio or use a green screen background to get that match day feel. 

Most notably, SmartCart SUX was utilised throughout Euro 2016 in France, with the touchscreen technology helping to preview who would reach the final, while a comprehensive analysis of Germany’s Mats Hummels’ performance showed how he quelled the influence of Poland’s attacking duo of Robert Lewandowski and Arkadiusz Milik. Vision can be stopped so that the touchscreen can circle, highlight or even change what’s shown on screen. 

Presenters can also do interviews with players or coaches with SmartCart SVX backing them, opening the door for immediate post-match thoughts with a particular match highlight or moment analysed on the spot. This would do wonders for broadcast, giving viewers a greater insight into what goes on during a match. 

SmartCart SVX technology is tailor made not just for broadcast, but for club coaches seeking a reliable resource to communicate directly with their players. As is the case in broadcast, a coach can use the touchscreen to his or her advantage to bring up pieces of play that worked well or need improving – for instance a starting formation, attacking forays or defensive shape. The touchscreen feature allows coaches to move players around or change things on a still image to work out exactly what they are after from their team.

With the anytime, anywhere ability of SmartCart SVX, coaches can show recorded footage of gameplay that they are ideally looking for and then allow the players to immediately replicate it, with the quick turnaround between watching and putting it to action a very helpful tool during practice.

SmartCart SVX is a cost-effective alternative that requires very little equipment, but delivers coverage that gets everyone closer to the action and at the same time brings compelling content with an easy-to-use interface. It has already been trusted by major competitions UEFA Champions League, English Premier League and the aforementioned UEFA Euro 2016, while other sporting codes include the PGA Tour & European Tour (golf), European Rugby Champions Cup, Investec Ashes Series 2013 (cricket), National Football League (NFL) and the Wimbledon Championships (tennis). 

Operating throughout the United Kingdom, Europe and United States, sports broadcasters and clubs are fully supported in any analysis or coaching ventures they want to achieve.

To see more of SmartCart in action, including short videos of sports presenters using the touchscreen, you can find it here.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Deltatre adds sport-related functionality to AXIS

Deltatre, the global leader in fan-first video experiences, has announced the development of a new suite of sport-focused features and functionality within its user experience (UX) management tool, AXIS, to support leagues, teams and federations. 

AXIS is a targeted UX management console and suite of multi-platform Reference Apps. For many years, AXIS has been the go-to product for OTT services, including BritBox, Rogers Sports & Media and DR.

AXIS empowers an OTT service’s editorial team, reducing churn and boosting personalisation and monetisation options.

This latest evolution of AXIS brings Deltatre’s expertise to life, offering sports-focused OTT providers the ability to offer their users uniquely different ways of following specific leagues, tournament rounds, teams or players. 

By putting the power in the hands of knowledgeable editorial staff, clients consistently report increased engagement and reduced churn from their OTT offering. 

Deltatre has added the ability for broadcasters and rights holders to adapt their services, so that sports content such as competitions, events, teams, and athletes can be promoted out-of-the-box, with dedicated templates enabling easy discoverability of live and catch-up sport video content. 

In addition, a new personalisation feature allows users to follow their favourite team or player so they never miss a moment of the action. 

Using a simple drag-and-drop interface, AXIS helps editorial teams control every element of their OTT video service, including design, navigation, promotions, page layout, and content. 

This builds on an already extensive set of core AXIS functionality that includes the following features:

 A drag-and-drop management system: Enables any content producer to make real-time changes to an OTT service without needing to touch any code – helping to boost engagement and monetisation opportunities. 

 Smart lists: Streamline efficiency with ‘smart’ lists of content that combine manually curated and rules-based content.

 Advanced Segmentation Tags: Target your audience by demographic type, device, location and so on. 

 Personalisation:  Dynamically surface related content that you know your users are interested in, based on their followed items. 

 Page and row templates: Ready-to-use templates and row types let you create and configure detail pages for your competition, event, team, and other assets, that users can navigate to from anywhere in their app. 

 Monetisation options: Boost revenue potential in a non-intrusive way, by adding brand sponsored rows or banners directly into the UI. 

Gilles Mas, President of Video Experiences, Deltatre, said: “As a long-standing streaming technology provider to leading OTT platforms across sport and entertainment, Deltatre is uniquely positioned to understand the complexities and differences in the way fans and users engage with and consume different content. 

“We know how important it is to combine a greater user experience with clear, actionable audience data. Truly understanding your customers, and giving an editorial team the tools to act on that knowledge, is key to maximising engagement and reducing costs and churn.”

AXIS complements Deltatre’s comprehensive end-to-end offering across sports and entertainment, which includes its OTT player DIVA, the world’s most powerful sports publishing platform FORGE, and mtribes, a SaaS platform for real-time, data-driven UX targeting. 

StatsBomb enter Australian market with Melbourne Victory

Melbourne Victory looks set to dive deeper than ever into the world of analytics, following the announcement of its partnership with UK-based company StatsBomb.

Melbourne Victory looks set to dive deeper than ever into the world of analytics, following the announcement of its partnership with UK-based company StatsBomb.

StatsBomb confirmed the news via a press release on its website, with Victory announcing it was the first A-League Men’s club to be using StatsBomb’s services.

“Four-time A-League champions Melbourne Victory have signed up to use StatsBomb’s event data – containing over 3,400 events per game on average – and their IQ analytics software, the most advanced and customisable platform in the industry, to utilise in all sectors of the club, including in their performance, opposition, and recruitment analysis operations,” reads the StatsBomb statement.

“The Australian club will have access to StatsBomb’s deep data, which includes unique metrics such as pressures at a team and player level, pass footedness, pass height and freeze frames for shots, providing detailed defender and goalkeeper location information on every shot.”

Victory Director of Football John Didulica was proud to announce the partnership, which would help his club remain at the forefront of the analytics game.

“The football data analytics provider is industry-leading and will assist our club in staying at the forefront in the fast-paced world of Football Analytics,” he said.

StatsBomb Sales Executive Flavio Fusi was delighted to see the company move into the Australian market.

“We are proud that our first partner in Australia and Oceania is one with a rich history of success in the region,” he said.

“The analytics team at Melbourne Victory have shown they understand the importance of data and analytics in elite competition, and we’re encouraged by their ambition to integrate the use of data in all sectors of the club.”

Victory join some revered names in world football in inking this deal, with StatsBomb also a partner of Italy’s AS Roma and Clube Atletico Mineiro in Brazil.

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