Snackr: In-seat delivery for Australian stadiums

Snackr is a food and beverage ordering app which has been created so spectators can remain in their seat while items come direct to them. 

The last thing you’d want is to miss the action. You head to the nearest vendor, only to hear the crowd roar as a big moment you’ve missed passes you by. Those days are now gone, with the inclusion of Snackr at your next sporting event. 

Established only a couple of years ago, Snackr is a food and beverage ordering app which has been created so spectators can remain in their seat while items come straight to them. 

The Snackr App, available on iOS and Android, allows fans to browse through onsite vendors and adds convenience to matchday with cashless and cardless transactions that skips all the queues. 

Snackr is a valuable solution for venues, who are committed to improving the spectator experience while addressing any logistical challenges for in-seat delivery with stadiums and events holding different requirements. They are part of Snackr’s six key values: 

  1. Enhance the spectator experience – Give spectators the option to order food and beverages from their seat for delivery or collection.

    All vendors at the venue can be accessed on the app so you can order food and drinks quicker without having to leave your seat. It adds the convenience of skipping those long queues and potentially missing out on key moments.
  2. Drive revenue – Increasing sales by adding more convenience through in-app ordering. Queues are reduced, more spend-per-head is achieved and unlocks sales opportunities by smoothing the demand profile over an event.
  3. Unlock marketing opportunities – Leverage marketing opportunities through push notifications, suggested add-ons and strategic product placement.
  4. Gain insight – Know more about customer behaviour using real stats, specific to your venue. Time-based operational data and dashboard analytics are included. 
  5. Go cashless and cardless – Secure payments can be made through the app which increases service speed, reduces hygiene issues and modernises the revenue stream. 
  6. Drive operating efficiencies – Unlock staffing and inventory management efficiencies by better understanding events in real time.  

Similar to popular food delivery apps such as Uber Eats, Snackr allows spectators to insert their location that will identify onsite vendors nearby and then payments can be made directly through the app.  

They will then get a notification to meet the runner with the food and/or drink at the end of the seating row for efficient delivery and collection. Click and collect will also be an option for users where Snackr can implement collection points. 

For customers, they can also receive suggested add ons and promotions, as Snackr continues to develop exciting ways to build on fan engagement. Their platform can be used to generate more sales with fans able to bundle orders from multiple nearby vendors and push complementary items. Targeted providers can also drive sales for specific products. 

Promotions and discounts for food and drinks can help push sales further. This offers some exciting opportunities to reach further than before.
Individual pricing can be set where customers can pick and choose exactly what they want in a easy-to-use experience similar to Uber Eats.

Promotional discounts can be incorporated during the event to encourage sales, as well as dynamic pricing – the reduction of prices through typically quiet periods can incentivise sales for venues that wouldn’t take place before. 

Working closely with operational teams, Snackr has developed a convenient and revenue-driven in-seat ordering system that is available for a wide range of venues.

Snackr’s ongoing communication between a venue and its team including the General Manager all the way down to the chefs means the software to be utilised will work best for them.

All venues are different with unique dimensions and capacity so Snackr endeavours to be adaptable when it comes to implementing a suitable program for the event. Given the current circumstances of COVID-19, they also ensure that all local government rules and obligations are met at all times.

“If our product would be valuable to you and your stadium then it would be great for you to reach out to let us know we’re on the right track,” Snackr CEO Matthew Lim said to Soccerscene. 

“Essentially the focus of what we’re trying to do is tackle a lot of the logistical solutions for companies using in-seat delivery. 

“It’s not just a case of here’s your software and it will work for you, it’s more about consulting with us and making sure that the products are useful and valuable. 

“We would love if you reach out to us and have that initial chat just to see if what we’re doing would be useful to you, for any live sport events including soccer.”

You can get in touch with Matthew Lim via mlim@snackr.com.au

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Danny Townsend takes up CEO role at Australian Professional Leagues

Australian Professional Leagues (APL) have announced that Danny Townsend will step up to the role of Chief Executive Officer.

Australian Professional Leagues (APL) have announced that current Managing Director Danny Townsend will step up to the role of Chief Executive Officer full-time in the first half of 2022, transitioning from his dual role as Sydney FC CEO.

Townsend is a highly-regarded sports executive who has had a great influence in the unrivalled period of success that Sydney FC has seen both on and off the field. He has also made huge progression in a dual role leading the APL’s first year of commercial, marketing and operational management for the A-Leagues.

APL Chairman Paul Lederer:

“In a year of significant developments and progress for APL, the transition of Danny Townsend as full-time CEO is one of the most important. Danny’s commercial acumen, passion for football and boundless energy stand him apart as the most dynamic leader in Australian sport.

“Danny and APL’s Executive Leadership Team have achieved significant results since professional football unbundled from football’s governing body in December 2020, including delivery of a new brand, a major broadcast rights deal with ViacomCBS and most recently the announcement of capital investment from Silver Lake.

“With this realised, and Danny Townsend leading APL in a full-time capacity, we can really accelerate APL’s digital transformation and support its continued momentum and ambitious vision for long-term sustainable and inclusive growth.”

Townsend regarding the appointment announcement:

“I am proud to have led Sydney FC to an exceptionally strong position, with an exciting future and two world class facilities, Sky Park and the new Sydney Football Stadium, less than 12 months away. I have no doubt the club will continue to flourish both on and off the field.

“My role as APL CEO will enable me to put all of my efforts into ensuring Sydney FC and every A-League club reaches their full potential. I look forward to building on the achievements of the past year and leading and delivering on the strategy to grow the game.”

Townsend’s transition to the APL will be completed once a full handover to the incoming Sydney FC Chief Executive is finalised.

Football Queensland’s State Coaching Conference to return

Football Queensland has confirmed details of the State Coaching Conference, which will be held at the University of Queensland in Brisbane.

Football Queensland has confirmed the return of their State Coaching Conference, which will be held at the University of Queensland in Brisbane on Sunday, February 6, 2022. 

Hosted at the UQ St Lucia campus, the conference will bring together coaches from across Queensland and will feature guest speakers to deliver a combination of theoretical and practical sessions. 

FQ General Manager – Football and State Technical Director Gabor Ganczer, views the 2022 State Coaching Conference as a per welcome coaches from all levels of the game. 

“Following the success of the International Football Coaching Conference Australia (IFCCA) held in 2019, Football Queensland is delighted to once again deliver a fantastic development and learning opportunity for coaches with the conference to be held in February,” Ganczer said. 

“The 2022 State Coaching Conference will welcome coaches from across Queensland, with attendees to receive Continuing Professional Development (CPD) points and benefit from opportunities to network with fellow coaches and guest speakers in attendance. 

“Whether you’re just starting out on your coaching journey or are on the advanced coaching pathway, the State Coaching Conference will be a great way to prepare for the 2022 season.”  

Early bird registrations for the 2022 State Coaching Conference are now open. Click here to secure your spot now. 


Date: Sunday, February 6, 2022
Venue: University of Queensland St Lucia Campus, Brisbane
Time: 9am-5pm
Cost: If purchased before Tuesday, 11 January (early bird offer) – $120
*If purchased after Tuesday, 11 January – $140 

Get your delegate pass here.

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