Snackr: In-seat delivery for Australian stadiums

The last thing you’d want is to miss the action. You head to the nearest vendor, only to hear the crowd roar as a big moment you’ve missed passes you by. Those days are now gone, with the inclusion of Snackr at your next sporting event. 

Established only a couple of years ago, Snackr is a food and beverage ordering app which has been created so spectators can remain in their seat while items come straight to them. 

The Snackr App, available on iOS and Android, allows fans to browse through onsite vendors and adds convenience to matchday with cashless and cardless transactions that skips all the queues. 

Snackr is a valuable solution for venues, who are committed to improving the spectator experience while addressing any logistical challenges for in-seat delivery with stadiums and events holding different requirements. They are part of Snackr’s six key values: 

  1. Enhance the spectator experience – Give spectators the option to order food and beverages from their seat for delivery or collection.

    All vendors at the venue can be accessed on the app so you can order food and drinks quicker without having to leave your seat. It adds the convenience of skipping those long queues and potentially missing out on key moments.
  2. Drive revenue – Increasing sales by adding more convenience through in-app ordering. Queues are reduced, more spend-per-head is achieved and unlocks sales opportunities by smoothing the demand profile over an event.
  3. Unlock marketing opportunities – Leverage marketing opportunities through push notifications, suggested add-ons and strategic product placement.
  4. Gain insight – Know more about customer behaviour using real stats, specific to your venue. Time-based operational data and dashboard analytics are included. 
  5. Go cashless and cardless – Secure payments can be made through the app which increases service speed, reduces hygiene issues and modernises the revenue stream. 
  6. Drive operating efficiencies – Unlock staffing and inventory management efficiencies by better understanding events in real time.  

Similar to popular food delivery apps such as Uber Eats, Snackr allows spectators to insert their location that will identify onsite vendors nearby and then payments can be made directly through the app.  

They will then get a notification to meet the runner with the food and/or drink at the end of the seating row for efficient delivery and collection. Click and collect will also be an option for users where Snackr can implement collection points. 

For customers, they can also receive suggested add ons and promotions, as Snackr continues to develop exciting ways to build on fan engagement. Their platform can be used to generate more sales with fans able to bundle orders from multiple nearby vendors and push complementary items. Targeted providers can also drive sales for specific products. 

Promotions and discounts for food and drinks can help push sales further. This offers some exciting opportunities to reach further than before.
Individual pricing can be set where customers can pick and choose exactly what they want in a easy-to-use experience similar to Uber Eats.

Promotional discounts can be incorporated during the event to encourage sales, as well as dynamic pricing – the reduction of prices through typically quiet periods can incentivise sales for venues that wouldn’t take place before. 

Working closely with operational teams, Snackr has developed a convenient and revenue-driven in-seat ordering system that is available for a wide range of venues.

Snackr’s ongoing communication between a venue and its team including the General Manager all the way down to the chefs means the software to be utilised will work best for them.

All venues are different with unique dimensions and capacity so Snackr endeavours to be adaptable when it comes to implementing a suitable program for the event. Given the current circumstances of COVID-19, they also ensure that all local government rules and obligations are met at all times.

“If our product would be valuable to you and your stadium then it would be great for you to reach out to let us know we’re on the right track,” Snackr CEO Matthew Lim said to Soccerscene. 

“Essentially the focus of what we’re trying to do is tackle a lot of the logistical solutions for companies using in-seat delivery. 

“It’s not just a case of here’s your software and it will work for you, it’s more about consulting with us and making sure that the products are useful and valuable. 

“We would love if you reach out to us and have that initial chat just to see if what we’re doing would be useful to you, for any live sport events including soccer.”

You can get in touch with Matthew Lim via mlim@snackr.com.au

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A-League Reaches Historic Goal Milestone as Viewership Surges

A-League reach scoring and viewership record

Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season’s record of 152 matches.

The current season’s goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

Football Victoria Welcomes AquaMe as Hydration Tech Partner

Football Victoria (FV) is excited to announce its partnership with AquaMe, with cutting-edge hydration technology for the next generation of upcoming footballers.

AQUAME is a cutting-edge smart water bottle system designed to meet the demands of today’s athletes. By combining advanced sensor technology with a sleek, user-friendly design, AQUAME supports personalised hydration management tailored to individual needs.

FV’s Executive Manager of Commercial, Chris Speldewinde, welcomed the partnership with open arms.

‘We’re thrilled to be aligning with AQUAME, whose focus on innovation and athlete well-being aligns perfectly with our academy’s mission to prepare players for the highest level,” he said via press release.

As part of the onboarding process, each FV Academy player has received their own AQUAME 2.0 Smart Water Bottle, along with access to the AQUAME PRO App.

This innovative system empowers players to track and maintain their hydration—from pre-training preparation to post-match recovery—using the same elite tools trusted by professional clubs such as Valencia CF, Deportivo Alavés, and the Mexico National Team.

By analysing both real-time and historical hydration data, AQUAME helps address the risks of both over- and under-hydration, ensuring each athlete maintains optimal hydration levels.

This data-driven approach provides deeper insights into the causes of dehydration, enabling teams to take proactive steps and prevent issues before they occur.

The integration of AQUAME into the FV Academy program marks a proactive step in equipping young athletes for the demands of high-performance sport, while promoting lifelong healthy hydration habits.

AQUAME Executive Steve Xie also shared his enthusiasm for the partnership, highlighting the shared commitment to athlete wellbeing and innovation.

“Partnering with Football Victoria allows us to support the next wave of football talent with technology proven to enhance performance and recovery,” he said via press release.

To mark the launch of this exciting collaboration, AQUAME is also offering all Football Victoria families an exclusive 10% discount on the AQUAME 2.0 Smart Water Bottle and App.

Use code FOOTBALLVIC at checkout via the link below to access a special offer and experience the latest innovative technology in hydration.

AquaMe x FV Special Offer

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