Socceroos and Matildas fans will be able to integrate Australia’s national football teams further into their daily lives, after the release of customisable homepage browser extensions for both sides.
Fan engagement company brandTurbo are the masterminds behind the product, with the Socceroos and Matildas becoming the first national football teams in the world to offer such a service.
The browsers are available now via Google Chrome and Microsoft Edge, offering supporters the opportunity to access the latest team news, updates, highlights and features each time they decide to open a new browser.
Football Australia CEO James Johnson highlighted the importance of offering football fans innovative ways to further connect with the Socceroos and Matildas.
“Principle XI of the XI Principles for the future of Australian football highlights Football Australia’s intent to further enhance the strong reputations of our national teams and transform them into uniquely iconic brands,” Johnson said. “Discovering and implementing fresh and increasingly innovative digital solutions to engage supporters and keep them connected with our national teams is an important part of that process.”
“2021 is set to be a significant year of activity for both squads, as the Socceroos resume FIFA World Cup Qatar 2022™ qualifying under Graham Arnold, and the Westfield Matildas commence an exciting era under Tony Gustavsson. By downloading and using the Socceroos and Westfield Matildas homepage extensions, fans can ensure that they don’t miss a moment of each team’s progress, while also having the capability to customise their backgrounds with an array of images that showcase why we love our teams so much.
“We are pleased that the Socceroos and Westfield Matildas will be the first national teams globally to feature on the brandTURBO service,” Johnson concluded.