Socceroos Head Coach Graham Arnold: “We need to do what’s best for the game and not what’s best for commercial or politics”

Socceroos Head Coach Graham Arnold has voiced a call to action for Australia’s clubs, associations and member federations to come together in order to effectively determine the upward growth of Australian football.

Speaking as part of Football Victoria’s Community in Business (CIB) Full-Time Luncheon at Hyatt Place in Essendon Fields, Arnold touched on the Socceroos’ formidable journey through a COVID-19 affected qualification for Qatar 2022, the role clubs and associations play in the development of players, and how Australia’s historic football clubs can be critical to shaping the future of the code here.

For Arnold, the priority for Australia’s youth development pathways needn’t be anything but the overall prosperity and growth of its playing cohort.

“Everyone has a role to play to help people. And if I can say there’s one thing that really irks me in Australian football – it’s that we don’t care enough for the kids. The kids are the game, and for all the kids that play the game we should be treating them as our own kids, and helping those kids fulfil their dreams and have great lives. Because I can sit here today and say no matter what happens, football’s given me a great life,” Arnold said to CIB guests.

“We have a role in clubs, federations and in associations that you are like the father of those kids. However many is in your association or your club, you’ve got to behave like a father to help those kids achieve and fulfil their dreams.”

Graham Arnold speaking with host Michael Zappone

When questioned about National Premier League clubs having a greater influence on the production line of Australia’s future Socceroos and Matildas players, Arnold drew on his own experiences as a player and coach in Australia’s system.

“Our development side of things has gone down since the A-League started. I coached the team to the Olympics in 2008 where the players in the qualified team had played three minutes. We played against Argentina and we lost 1-0 against Lionel Messi and I had five players on the team sheet that didn’t have a club,” he said.

“We just don’t play enough football in this country, it’s crazy. When we talk about promotion and relegation, we’ve become America. And when I say that I mean we follow America’s way of having no relegation, and looking at our elite sports of AFL, cricket, NRL, rugby union – no one has relegation.

“So, one of the hardest things to drive for me, even when I was coaching in the A-League, is the winning mentality. Because when you’re sitting up in the grandstand and you’re still getting paid the same as what you’d be getting paid on the pitch playing, you don’t hurt when you lose.

“In my days of playing in the old NSL you’d get a $20,000 or $30,000 sign-on fee, and then win or draw bonuses but you’d get nothing for a loss. There’s no hurt when you lose now.”

Arnold went on to identify the necessity to push aside commercial interests and political squabbling within the game in order to facilitate its ultimate success.

“During COVID, I sat with all of the state federations about what I think and believe it’s quite easy to fix. For me personally, it’s to help the kids. And that requires all NPL clubs right around the country to lift and raise their resources and standards. And then all NPL all around Australia should play minimum 30-33 games. We don’t play enough football – right from grassroots all the way up to senior level.

“You look at the kids from the Olympic team that I’ve just recently worked with, 10 of them have gone overseas where they’re playing 48 games a year. That’s two full seasons in the A-League.

“You’ve just seen Oakleigh Cannons and Sydney United do what they’ve done in the Australia Cup, well can you imagine A-League Under-23 year olds playing against grown men? It’s already there, so, it’s not hard to fix. We just need to work together as a nation and do what’s best for the game, and not what’s best for commercial or politics.”

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Western United Teams Up with Rebuild Health and Performance

United Rebuild

Western United has welcomed Rebuild Health and Performance as the club’s Official Physiotherapy Partner for the 2025 Junior Boys National Premier League (JBNPL) season.

Through the partnership, Rebuild will form an integral role in Western United Junior Academy’s physical health and performance. For three nights a week, junior players will spend time with Rebuild physiotherapists at training, as well as on matchdays.

Additionally, junior players will receive 20% discounts off of physiotherapy services, and strength and conditioning gym memberships.

The Rebuild team will be led by sitting Western United Men’s strength coach Louis Mezza, and former Western United Woman’s Head of Performance George Mcheileh. Together they will work in tandem with Western United Academy staff and coaches to help care and develop Western United’s young talents safely.

Western United Academy Director, Anthony Frost detailed his optimism for partnering with Rebuild.

“We are excited by the prospect of working with the staff at Rebuild to help our players physical development and wellbeing in 2025. The quality of care and experience that Rebuild’s staff can provide ensures we are able to offer the very best to our Western United Academy players.

“What is so reassuring is that there is clear alignment between the club and Rebuild to ensure the we are recognised as one of the most progressive and effective football academies in the country.

“This partnership reinforces our commitment to our vision and will look forward to seeing our athletes flourish with Rebuild’s support.”

Director of Rebuild Health & Performance, George Mcheileh outlined what Rebuild would deliver to Western United as a part of the collaboration.

“A partnership opportunity with Western United Football Club to provide our services presents an exciting chance to enhance athlete wellness and physical development.

“By integrating specialized physiotherapy into the club’s training regimen, we can address injury prevention, rehabilitation, and overall physical conditioning. Our experienced physiotherapists would work closely with coaching staff to create tailored treatment plans, ensuring players receive the best care possible while optimizing their readiness for competition.

“This collaboration aligns with Western United’s vision of athlete development, and we are excited to give the Junior Academy players every opportunity to flourish and be successful.”

Through the partnership, Rebuild will receive prominent advertisement on the lower back of Junior Academy kits, in addition to game day LED signage across A-League Men’s and Woman’s home matches.

Driving Health Forward: Melbourne Victory partners with Hydrodol

Melbourne Victory has celebrated a new partnership with Australian wellness brand, Hydrodol. The deal will see both parties collaborate for the rest of the 2024/25 A-Leagues season.

Hydrodol is a significant supplements provider across Australia, New Zealand the Asia Pacific, supplying customers with cutting edge products tailored to assist with hydration and a range of other health concerns.

Together, Melbourne Victory and Hydrodol will join their philosophies of driving health and fitness forward in order to bring attention to healthy living practices among the Australian football community.

Melbourne Victory Managing Director, Caroline Carnegie, expressed admiration for the partnership.

“We are delighted to welcome Hydrodol to the Melbourne Victory family,” she said in a press release.

“This partnership reflects a shared vision of supporting individuals to perform at their best whether they’re on the pitch, in the stands, or in their daily lives. Together, we aim to provide meaningful benefits to our fans, players, and the broader Victory community.”

Hydrodol Marketing Manager, Jenn Leung, echoed Carnegie’s applause.

‘Hydrodol is passionate about empowering people to feel their best, whether they’re elite athletes or everyday Australians,” she said via press release.

“Partnering with Melbourne Victory, Australia’s biggest football club allows us to connect with a vibrant community that values health, performance, and well-being.”

Melbourne Victory Director of Football, John Didulica, outlined the significance of the club’s collaboration with Hydrodol in a press release.

“To lead successful football programs, it is essential that we look to partner with companies like Hydrodol, who can help maintain and improve our players’ recovery from the demands of professional football and readiness to compete each week,” he said via press release.

For the remaining games of the 2024/25 season, fans and spectators will be able to see Hydrodol advertisement material at the Home of the Matilda’s and AAMI Park, as both Melbourne Victory and Hydrodol work to bolster the health and wellbeing of the community.

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