Heidelberg United: Modernising youth development with SoccerPLAY

At all levels of the game technology is having a profound impact on football. While spectators focus largely on tools like VAR and goal-line technology, coaches and administrators are increasingly turning to sports science and innovation to seek a competitive advantage.

It was searching for this competitive edge that led Chris Theodorou, Football Programs Manager at Heidelberg FC to SoccerPLAY, an online management system which is revolutionising the club’s youth development.

“SoccerPLAY does more than just support coaches, it allows clubs to create a structure and a style. It’s a methodology,” Theodorou says.

SoccerPLAY is currently being used by more than 100 clubs and football federations around the world, including AC Milan and the Dutch Football Association.

The system gives users access to more than 800 exercises and training drills which can use to create training programs, improve specific skills, and track player development.

“The structure is phenomenal. It allows a football department to put together a program that can be accessed on a phone, tablet or computer,” he adds.

“It helps to keep training fresh and there are different formats for each exercise, so it provides coaches with all the tools they need to feel supported,” he adds.

Coaches can also create their own exercises which they can upload onto the system and form training schedules in weekly, fortnightly, or monthly blocks.

“If you fail to prepare, prepare to fail. Sporting organisations love to see their coaches turning up well prepared and with this system they will never run out of ideas,” Theodorou says.

“There are different objectives listed, so a coach or technical director can search specifically to find relevant exercises. From basics like first touch, passing, and movement to more advanced things such as building from the back and possession play, there are different formats of drills for everything.”

Each of SoccerPLAY’s  training exercises comes with a detailed guide on how to execute the drill correctly. This includes information on what equipment is needed, an animation providing an overview of the movements, and a real-life instructional video designed to demonstrate correct technique.

Theodorou highlights the video depicting technique as a particularly valuable tool for Australian coaches.

“The instructional videos are technique-focused because in Europe if you can’t pass, you can’t play. Whereas here in Australia we emphasise going hard and fast,” he says.

As SoccerPLAY is designed to incorporate youth development for all ages, there are exercises that are suitable for players in the under-6 age bracket through to under-19’s.

Many of the drills have variations which provide coaches the option to simplify them or make them more challenging, depending on the age group and skill level of the players.

“You don’t want to give five or six-year-old players too much information, so the drills are simple in order not to overcomplicate things. It’s also recommended that you don’t change what they are doing too often, whereas with older groups you can be more creative,” Theodorou says.

In addition to assisting coaches with an overarching training program, SoccerPLAY allows football departments an unprecedented ability to track individual player development.

“The player tracking is awesome. You can record a player’s results in agility tests, beep tests, sprint tests and so forth then track how they improve over the course of the year. At Heidelberg we aim to do these three or four times over the year to measure their developments,” Theodorou says.

“You can also track how players are performing in matches by uploading statistics and video snippets to their profile. For example, you can upload clips of a player doing something really well or if they’ve made a mistake, then you can show them the footage in order to identify learning opportunities.”

The key to SoccerPLAY’s effectiveness is the calibre of its designers, Dutch football experts Patrick Ladru, Bram Meurs and David Zonneveld. All three have all had distinguished careers within football, specifically youth development and education.

Among their many achievements, Ladru was a youth manager and then scout at AFC Ajax, Meurs played at PSV Eindhoven and now operates as a sports psychologist, and Zonneveld served as a youth coach at FC Volendam and now specialises in motorised learning for children.

“Ladru has worked with Johan Cruyff and the likes, he creates many of the exercises himself. Bram focuses more on the mental components of the system and what sort of actions players need to do off the ball and then there’s David, who specialises in teaching players behaviours and habits,” Theodorou says.

In Australia, SoccerPLAY is just beginning to gain traction with Heidelberg United being one of the first clubs to adopt the system.

As an active user of the program, Theodorou believes Australian football should be more open to stepping away from traditional practices and embracing new ideas.

“This is where FFA and FFV are missing the mark. Our national youth teams are not making World Cups so how are our seniors going to make World Cups in the future?” he says.

“The coaches that have embraced SoccerPLAY here think it’s unbelievable, its designed to be simple and effective.”

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Mitre Appointed FV’s Sole Ball Supplier Across All Competitions

Football Victoria has unveiled Mitre as its exclusive official ball partner in a significant new three-year deal.

As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.

From the 2026 NPL Victoria season, clubs will play with the Mitre Ultimax Pro 26, the latest iteration of Mitre’s iconic match ball. The new Ultimax Pro features cutting-edge technology, enhanced performance, and a contemporary design inspired by the original 1995 model.

The ball incorporates a completely redesigned panel layout, engineered to deliver greater control, more accurate flight, and increased power with every strike.

The new exclusive deal reinforces the eight-year relationship between Mitre and Football Victoria, marking one of the most enduring partnerships in the industry.

FV Commercial Executive Manager, Chris Speldewinde described the agreement as a “major milestone” ahead of the 2026 season.

“Mitre has been a trusted partner of Football Victoria for many years, and this new agreement reinforces our shared commitment to elevating the game at every level,” he said via FV Official media release.

“As we move into the 2026 season, having a world-class ball partner ensures our clubs and players are equipped with the highest standards in performance.”

Director of Sportsmart Group, Gerrard Woods said Mitre was pleased to build on its long-running collaboration with FV.

“Our goal has always been to support the growth of football across the state by delivering products that players and coaches can trust at every level,” he said via press release.

In addition to Mitre’s established reseller network, clubs will be able to order match balls through a dedicated online platform designed for simple, streamlined purchasing.

Bentleigh Greens Forge Ties with MST Lawyers

Bentleigh Greens confirmed leading mid-tier commercial law firm, MST Lawyers, as their latest sponsor for the 2026 season. Following an announcement last week, the collaboration strengthens Bentleigh Greens’ commitment to working with Victorian businesses and connecting them with the local football community. 

A Partnership Built on Shared Values 

Ranked as a Tier 1 firm in Franchise Law in Best Law Firms 2025 by Best Lawyers and with 60 years of experince, MST Lawyers strives to maintain a client-focused model supported by respect, excellence and dedication.

But it is not only the work which MST Lawyers carries out within the walls of their company which makes a partnership with the Green so exciting. Beyond providing legal counsel and assistance, they support causes across Victoria and beyond to give back to the community who back them. Such causes include the Mayor of Monash Charity Golf Day, Ronald McDonald House Charities (RMHC) Australia, and Cambodia Rural Students Trust. 

It is ultimately no wonder why an agreement was there to be struck with a club which prides itself on inspiring a supportive environment, fostering young talent, and transforming a business into a family. Going forward, the Greens will no doubt be looking to work with MST Lawyers on matters which concern the team, the club, and the loyal community which supports them. 

Driving Business and Football Forward 

As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.

“A sincere thank you to the entire MST Lawyers team for their support and belief in our club,” the club said via social media.

“This partnership will play a key role in driving Bentleigh Greens forward both on and off the pitch.”

Given this will be the Green’s first season back in the NPL VIC since 2023, gathering support will be crucial to not just staying in the league next year, but also sustaining its presence in seasons to come.

You can find more about the services provided by MST Lawyers here.

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