Heidelberg United: Modernising youth development with SoccerPLAY

At all levels of the game technology is having a profound impact on football. While spectators focus largely on tools like VAR and goal-line technology, coaches and administrators are increasingly turning to sports science and innovation to seek a competitive advantage.

It was searching for this competitive edge that led Chris Theodorou, Football Programs Manager at Heidelberg FC to SoccerPLAY, an online management system which is revolutionising the club’s youth development.

“SoccerPLAY does more than just support coaches, it allows clubs to create a structure and a style. It’s a methodology,” Theodorou says.

SoccerPLAY is currently being used by more than 100 clubs and football federations around the world, including AC Milan and the Dutch Football Association.

The system gives users access to more than 800 exercises and training drills which can use to create training programs, improve specific skills, and track player development.

“The structure is phenomenal. It allows a football department to put together a program that can be accessed on a phone, tablet or computer,” he adds.

“It helps to keep training fresh and there are different formats for each exercise, so it provides coaches with all the tools they need to feel supported,” he adds.

Coaches can also create their own exercises which they can upload onto the system and form training schedules in weekly, fortnightly, or monthly blocks.

“If you fail to prepare, prepare to fail. Sporting organisations love to see their coaches turning up well prepared and with this system they will never run out of ideas,” Theodorou says.

“There are different objectives listed, so a coach or technical director can search specifically to find relevant exercises. From basics like first touch, passing, and movement to more advanced things such as building from the back and possession play, there are different formats of drills for everything.”

Each of SoccerPLAY’s  training exercises comes with a detailed guide on how to execute the drill correctly. This includes information on what equipment is needed, an animation providing an overview of the movements, and a real-life instructional video designed to demonstrate correct technique.

Theodorou highlights the video depicting technique as a particularly valuable tool for Australian coaches.

“The instructional videos are technique-focused because in Europe if you can’t pass, you can’t play. Whereas here in Australia we emphasise going hard and fast,” he says.

As SoccerPLAY is designed to incorporate youth development for all ages, there are exercises that are suitable for players in the under-6 age bracket through to under-19’s.

Many of the drills have variations which provide coaches the option to simplify them or make them more challenging, depending on the age group and skill level of the players.

“You don’t want to give five or six-year-old players too much information, so the drills are simple in order not to overcomplicate things. It’s also recommended that you don’t change what they are doing too often, whereas with older groups you can be more creative,” Theodorou says.

In addition to assisting coaches with an overarching training program, SoccerPLAY allows football departments an unprecedented ability to track individual player development.

“The player tracking is awesome. You can record a player’s results in agility tests, beep tests, sprint tests and so forth then track how they improve over the course of the year. At Heidelberg we aim to do these three or four times over the year to measure their developments,” Theodorou says.

“You can also track how players are performing in matches by uploading statistics and video snippets to their profile. For example, you can upload clips of a player doing something really well or if they’ve made a mistake, then you can show them the footage in order to identify learning opportunities.”

The key to SoccerPLAY’s effectiveness is the calibre of its designers, Dutch football experts Patrick Ladru, Bram Meurs and David Zonneveld. All three have all had distinguished careers within football, specifically youth development and education.

Among their many achievements, Ladru was a youth manager and then scout at AFC Ajax, Meurs played at PSV Eindhoven and now operates as a sports psychologist, and Zonneveld served as a youth coach at FC Volendam and now specialises in motorised learning for children.

“Ladru has worked with Johan Cruyff and the likes, he creates many of the exercises himself. Bram focuses more on the mental components of the system and what sort of actions players need to do off the ball and then there’s David, who specialises in teaching players behaviours and habits,” Theodorou says.

In Australia, SoccerPLAY is just beginning to gain traction with Heidelberg United being one of the first clubs to adopt the system.

As an active user of the program, Theodorou believes Australian football should be more open to stepping away from traditional practices and embracing new ideas.

“This is where FFA and FFV are missing the mark. Our national youth teams are not making World Cups so how are our seniors going to make World Cups in the future?” he says.

“The coaches that have embraced SoccerPLAY here think it’s unbelievable, its designed to be simple and effective.”

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NPL partnership updates: Local support stronger than ever

Read here for this week’s updated list on the recently announced NPL partnerships across each state.

NPL VIC

Dandenong Thunder

Alencia Wedding Reception & Function Venue – The newest wedding reception venue in Melbourne, Alencia provides clients with unforgettable experiences built on unique designs and elegance.

Caroline Springs

Get Sourced – Beginning during the Covid-19 pandemic in 2021, Get Sourced aims to provide marketing, merchandising and advertising resources to businesses.

Hume City

Zaparas Lawyers – An award-winning team of compensation lawyers, Zaparas Lawyers are committed to fighting for injured Victorians. Their services span WorkCover, TAC, public liability, occupational disease and superannuation claims.

XÜBI Finance – The team at XÜBI help clients find competitive solutions to borrowers, offering extensive services including supporting first home buyers, investment loans, commercial loans and more.

Altona Magic

Detail Excavations – For over 50 years, Detail Excavations have delivered major infrastructure and construction projects across Melbourne. They are known for reliability and experience when working with clients.

Ice Corp – Delivering quality building and construction across Melbourne since 1998, Ice Corp is a reliable and trusted organisation in the industry. Led by former Altona Magic player, Ice, they have a strong connection to the club.

Pollution System Maintenance (PSM) – PSM specialises in dust extraction, fume filtration and air quality solutions. It delivers exceptional service from system designs to installation.

Fleet Plant Hire – Since 1998, Fleet Plant Hire have provided truck hire, machine hire and material solutions to the Australian Civil Construction Industry.

Leadweigh Scales – The team at Leadweigh Scales supplies and services high-quality industrial weighing equipment. They are committed to providing practical and economic solutions for a range of industries including agriculture, construction, manufacturing and more.

Danton Group – For over 30 years, Danton Group has been a leader in render and texture coating systems across Victoria. The team is renowned for their craftsmanship and keen eye for detail in residential and commercial builds.

Home Builders Corp – Specialising in new homes and unit developments, Home Builders Corp has consistently delivered high-quality builds built on attention to detail and efficiency.

Deer Park Building & Garden Supplies – A trusted supplier for builders, landscapers and homeowners. They supply a large range of construction and landscaping materials including soils, sands, pebbles and more.

Tetris Containers – With over 40 years in the industry, Tetris Containers have built a wealth of knowledge about reefer container maintenance and servicing. They offer services across container sales, hire and customisation.

Masterpiece Cabinetry – A Melbourne-based custom cabinetry company established in 2010 specialising in designing, manufacturing, and installing high-quality kitchens, bathrooms, and bespoke joinery for homes and renovations.

Misk Designer Living – The team at Misk Design specialise in interior design and home living inspiration, highlighting modern, stylish spaces and design aesthetics for contemporary homes.

The Tyre Professionals – Servicing the Sunshine community since 1998, The Tyre Professionals help customers with tyres, batteries, suspension and more.

Milieu Early Education & Care – Located in Brooklyn, Victoria, Milieu Early Education & Care provide welcoming and nurturing environments to young learners.

Hydration Hub – Connecting businesses with beverage products, distributing well-known brands and up-and-coming drinks across cafes, venues and retailers.

Cleaning Melbourne – The team at Cleaning Melbourne provides commercial cleaning services for offices, strata properties, events, pressure washing and more.

 

NPL QLD

Wynnum Wolves

Cramer’s Plumbing Co. – Led by Cale Cramer, the team provides services to Wynnum, the Bayside and greater Brisbane. They pride themselves on being reliable, friendly and trusted in the community for all plumbing needs.

Colpol Cleaning Services – A trusted domestic and commercial cleaning company known for exceptional service, providing a safe and professional environment for its staff for over 15 years.

Moreton City Excelsior

Valet Mortgage Brokers – A Brisbane-based mortgage broker, striving to build real and honest relationships with its clients. Led by William Whitby, the team helps people make smarter property decisions.

Rochedale Rovers

Inna Essence – Located in Underwood, Brisbane, Inna Essence focus on creating a space for wellness, health and transformation. The studio includes a dedicated Reformer Pilates room, Yoga mats, private training sessions and more.

 

NPL NSW

Blacktown City

Proview Scaffolding – A leading scaffolding provider in NSW, Proview Scaffolding’s team is built on a commitment to safety and compliance, trust and over 50 years of experience.

NPL WA

Western Knights

Romano’s Smash Repairs – With over 35 years of experience, the team at Roman’s Smash Repairs can provide top quality service for all makes and models of vehicles.

Dr Ross Radic Orthapaedic Surgeon – With expertise in knee surgery and trained in shoulder and hip-related issues, Dr Ross Radic is a leading surgeon in WA. Radic is also Chief Supervisor for the Perth Knee Fellowship.

Dianella White Eagles

Abodium Design & Construct – Renowned for quality and innovative home designs in WA, Abodium is committed to using the latest technology to ensure homes are built to last.

Theme Group – Western Australia’s leading provider of facility management, food services and cleaning solutions. They are renowned for reliability and exceptional customer service.

ENC Group – Specialising in project and contracts management, engineering design, procurement, renewable energy and more. The team at ENC Group have delivered professional and quality solutions for over 40 years.

Stirling Macedonia 

Instant Products Group – A specialist group of companies providing an extensive range of services, including instant transpirtable offices, instant bathroom facilities, instant products hire and more.

NPL Northern NSW

Kahibah FC

Positive Survey Solutions – Professional and motivated surveyors with experience servicing clients across the Central Coast to the border with Queensland. They will team with Kahibah FC’s U15 team as partners.

Son Of A Gun – Founded in 2019, Son Of A Gun is a family-owned and run diner. It is a cornerstone of the Hamilton community.

Edgeworth Eagles

Harrigan’s Cameron Park – The first new pub in the Newcastle/Lake Macquarie region for 20 years, Harrigan’s is a place for locals to come together and enjoy extensive dining and beverage options with live sport and events.

 

NPL NT

Darwin Olympic

Ostojic Group – Founded in 1972 by Tomo Ostojic from a single truck and trailer, the company now has over 100 specialised trucks and provides services across transport, logistics, civil construction, quarrying and more.

Steeline – One of Australia’s leading manufacturers, distributors and installers of metal roofing and steel structures. The team has been delivering affordable product ranges and qualuty customer service since 1991.

NTF Construction Supply Specialist – Situated in Berrimah and founded in 1961, the team specialises in supplying a variety of industrial and construction related products.

Azzurri United

4Kitchens & Joinery – 4Kitchens help clients with designing, manufacturing and installing new kitchens, furniture units and more. They stay up to date with the latest trends from Europe, ensuring designs are both practical and elegant.

Owl & Wolf Investments – An online space dedicated to sharing news about finance, business, investing and crypto.

Stelph – Stelph Group of Companies strives to serve humanity through various branches, including medical equipment, international trading & services provider, marine support services and energy supplies.

North West Constructions – A team of dedicated builders and building contractors, providing services across commercial, residential and industrial projects.

NPL SA

West Adelaide SC

First Drop Wines – Combining passion and creativity, First Drop Wines leads with quality, sustainability and purity in all its products. They will join West Adelaide SC as the Official Wine Partner.

IP Partners – With offices across the country, IP Partners is a trusted company which provides IT support, products and services.

 

Level the Playing Field: Football Unites at Parliament House to Back Grassroots Growth

Victorian football’s most influential voices gathered at Parliament House last Wednesday to officially launch the Level the Playing Field campaign. The initiative is a united call to strengthen grassroots infrastructure and ensure every child has access to safe, modern facilities.

Hosted by Football Victoria alongside members of the Parliamentary Friends of Football, the event brought together MPs from across the political spectrum, A-League representatives, community clubs and emerging players, reinforcing one clear message: when football thrives, Victoria thrives.

Football Victoria Chair Dr Angela Williams delivered a powerful address, drawing on her professional experience to underscore sport’s social impact.

“You belong when you play football,” she said. “It is the same healthy place to play — regardless of race, religion or background. Young people in sport are healthier and safer. That’s what this is about.”

The campaign comes at a pivotal moment for the game. Participation across Victoria has surged to more than 127,000 registered players, with female participation experiencing significant growth in recent years. A legacy of the recent success of the Australian women’s national team.

Yet, as speakers emphasised, infrastructure has not kept pace.

Former Socceroo and community advocate Carl Valeri reflected on the contrast between elite and grassroots environments, highlighting the importance of stronger community facilities.

“When you walk into a community facility, there’s the same love and passion,” Valeri said. “But the infrastructure doesn’t always match. That infrastructure can turn away the kids who decide to play later, or those who might be facing challenges at home. For me, community football is important because we have to keep kids involved in the game.”

 Image Credit: Football Victoria/Avellino Photography 

Current and emerging players echoed the sentiment. Young footballer Kara Crnac highlighted how quality facilities build confidence and create opportunity, while coach and talent pathway representative Maddison Kamolins stressed the importance of safe, inclusive environments.

Image Credit: Football Victoria/Avellino Photography

Government representatives acknowledged more than $100 million in recent football facility investment, including the state’s landmark commitment to Home of the Matildas at La Trobe University, while recognising further support is required at the grassroots level.

Football Victoria CEO Dan Birrell described the campaign as both collaborative and forward-looking.

“We’re going to be visible; we’re going to be active and we’re going to be strong advocates for our clubs,” he said. “Every elite career begins at a community ground. If we want stronger communities and stronger representation on the world stage, we must invest where it all begins.”

With the AFC Women’s Asian Cup on the horizon and continued momentum across domestic competitions, the message from Parliament was clear: the next generation of Matildas and Socceroos is already here.

Now, it’s time to level the playing field, sign the petition here.

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