Soccerscene and Football Coaches Australia announce formal partnership

Soccerscene and Football Coaches Australia (FCA) are pleased to announce their formal media partnership commencing as of 6 July 2020.

The media partnership has been struck based on a mutual alignment of key values, including a desire to promote the growth of Australian football domestically and its reputation on the world stage.

“On behalf of everyone at FCA we are absolutely delighted to work with Soccerscene and have them come on board with us. We are really excited to establish this partnership and for what the future holds,” says Phil Moss, President of FCA.

As a leading industry-based football publication, Soccerscene’s core focus is to report on news relevant to those involved within the football industry. The publication emphasises sourcing stories that are centred on knowledge growth, governance, key developments, and major domestic and international events.

“Soccerscene do not look at football like any other media organisation. Rather than reporting on speculation. they explore avenues on how football can move forward. This dedication to grow the game aligns with FCA’s fundamental values,” Moss says.

Moss, who was elected inaugural president of FCA in July 2018, was joined by Matildas legend and FCA Vice President Heather Garriock in announcing the news.

“FCA’s vision and objectives revolve around creating a collective voice for Australia’s professional and community coaches,” Garriock says.

“We’re thrilled to announce this partnership with Soccerscene. They look at the game through a different lens and will help to spread our message of advocacy and unity to the football community.”

Representatives at Soccerscene echoed the message, stating mutual values and a passion for growing Australian football as key drivers for the formation of the partnership.

“FCA do fantastic work for professional and community coaches around Australia. The association’s focus on development, well-being, advocacy, and the growth of Australian football really resonate with us at Soccerscene,” says Peter Papoulias, Journalist at Soccerscene.

“We are all extremely excited to form this partnership and look forward to creating strong ties with everyone involved with the FCA.”

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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