Sport Australia launches resource to assist community clubs post COVID-19

Sport Australia’s has launched Game Plan, a new diagnostic tool designed to help clubs bounce back after the effects of COVID-19.

The resource replaces the pre-existing Club Health Check and will provide administrators the means to test their clubs performance in order to identify areas of improvement.

“We know sporting clubs have had to adapt to our ‘new normal’ so sport can return and that can come with challenges,” said Rob Dalton, Sport Australia Acting CEO.

“Many sporting clubs are also run by volunteers who may be time poor or have varying levels of experience in running a club. Our Game Plan tool is designed to make life easier for these clubs by connecting them with information and resources they need to help them operate more efficiently and effectively.”

Administrators can check how their club is performing in 13 key areas including four foundation modules that underpin all club operations – Governance, Strategy, Finance and Workforce.

The modules are quick and easy to complete. Once a club has finished a module, they receive a maturity rating, information and resources to help them improve, and an action plan to assign responsibilities and timelines.

“The best part about our Game Plan is that it’s not limited to a single user – any administrator of a club can complete modules suited to their role, whether that’s coaching, sponsorship or finance. Clubs can also access the platform at any time to assist them in or outside of season,” Dalton added.

The new tool has already received positive feedback from administrators who work in a range of sports, including football.

Minister for Youth and Sport, Richard Colbeck said Sport Australia’s Game Plan is another way the Australian Government is supporting sport through COVID-19 and beyond.

“A key focus of Game Plan is assisting community level sporting clubs and volunteers as they recover from the impacts of COVID-19. Clubs and sporting organisations can access resources to help them grow their membership base as well as support the recruitment and retention of volunteers in a new sporting environment,” he said.

Sport Australia’s Game Plan can be found at gameplan.sportaus.gov.au or read more at the Club Development page.

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Arsenal Secures Exciting New Deal with Paramount+

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Image credit: Maciej Rogowski / Shutterstock.com

Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons

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Image credit: Oakleigh Cannons FC

Shake2Go, by Optislim, has been named major partner of the Oakleigh Cannons for the 2026 season, with the brand to feature prominently on the front of the club’s playing shirt. The sponsorship brings together a fast-growing Australian nutrition brand and one of the country’s most respected grassroots football clubs.

Meet Shake2Go – Australia’s first high protein + vitamins shake packed into a can . Each ready-to-drink can delivers 30g of premium protein, essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans. No mixing. No mess. No compromise. Just grab, shake, and go. With its smooth, milkshake-like taste, it delivers proper nutrition without slowing anyone down.

“We’re proud to welcome Shake2Go by Optislim as our major sponsor for the 2026 season,” said Aki Ionnas, General Manager of the Oakleigh Cannons. “To have such an innovative brand on the front of our shirt is a major endorsement of our club. This sponsorship is about more than logos  it’s a real investment into our players, our programs, and our wider community. At a grassroots level, that kind of support makes a genuine difference.”

The sponsorship will directly support player development, community programs, and the ongoing operations of the club. Shake2Go will have a strong presence across matchdays, community events, and player initiatives throughout the season.

At its core, this sponsorship reflects shared values of performance, wellbeing, and giving back to the football community that helps shape the future of the game.

For more information on Shake2Go, click here.

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