Sporting Icon: Celebrating Football’s Moments in Monuments  

Created in 2010, ‘Monumental Icons’ was the idea of entrepreneur Garry McBride.

A business model that was very much centred around people, places and products, McBride expanded his vision a year later with the introduction of ‘Sporting Icon’.

The sub-division focused on sport, in particular football, with the aim of immortalising footballing figures in statue form.

However, there’s more to Sporting Icon than just creating statues.

These structures can be the centrepiece of a place and reflect its community, as well as being a visitor destination with its own range of merchandise and memorabilia.

Garry explained to fcbusiness: “We believe what separates our work from that of our competitors, is a combination of highly-detailed artworks and an ability to link people with prominent places. Ensuring both the statue and the destination become immortalised forever.”

Sporting Icon realises that football clubs may face financial challenges if they want to celebrate a hero or special moment in their history.

To address this, Sporting Icon takes a partnership approach with some projects and finds innovative and commercial ways to help raise the funds.

This approach often leads to increased supporter or sponsorship engagement and involvement.

The business uses the finest materials, principles of care and attention to detail, according to McBride.

“In this way, our creations endure themselves through time, showing high levels of detail, which can be viewed from many different angles and in a variety of sources – the result, we deliver emotive power every piece of work.”

Lead sculptor for Sporting Icon Andy Edwards, has celebrated various footballing legends through his work.

This includes Gordan Banks, Pele, Sir Stanley Matthews and the famous 1966 English World Cup winning side.

Last year, Sporting Icon commemorated the life of former chairman of Leicester City Vichai Srivaddhanaprabha. He tragically died in a helicopter crash at the King Power Stadium in late 2018. Those that knew Vichai, claimed the piece was so detailed “it feels like he is right here in the room”.

Garry explained: “The process that we undertake to achieve such accuracy in our work, is perfectly illustrated through a commission received recently from Northampton Town Football Club.”

“Having met with club officials, it was agreed we would create a bust and plaque to honour former player and manager, Dave Bowen.

“To start the process, we obtained as much information as we could along with photographs of Dave from various angles and at different ages through his career. The time we invest in research is very much the cornerstone of how we achieve such amazing likenesses of the people we are seeking to represent.

“Gaining information from those that knew a person provides invaluable insight and that really does help make a difference. This could include anything from how they were as a person to the little things that made their life unique – perfectly illustrated by the fountain pen that appears in the top pocket of Peter Taylor’s jacket on the Clough Taylor monument in Derby, apparently always ready to sign next player.

“We also met with Dave Bowen’s son, Barry on several occasions to agree which photograph should be used to inspire the bust. During one such meeting Barry happened to mention that his father was a very happy guy and would always wear a smile on his face.

“So right there and then we adjusted Dave Bowen’s clay bust to reflect exactly the expression that his son so fondly remembered,” commented Garry.

One of Sporting Icon’s first pieces can be found in Derby, outside Pride Park Stadium.

Every time fans attend home matches, they see sculptures of two famous footballing figures, Brian Clough and Peter Taylor.

Garry concluded: “Our work ensures people, places and memories are immortalised forever, which is why our pieces aren’t to be looked at once. They have been with such care they can to be enjoyed and over again, often forming open spaces where visitors can spend time, reflect on and celebrate life.”

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Celebrating Ability Workshop Scheduled for December

The Celebrating Ability event will take place at The Home of The Matildas on Saturday, December 6.

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

The Celebrating Ability event will offer a completely free, in-person opportunity for clubs to explore the space and take part in the celebration of the International Day of People With a Disability (IDoPWD).

The day will include:

Launch: Football Victoria will officially unveil its Disability Football Framework on December 3

Workshop: Clubs can learn how to start and run an All Abilities program

Education Session: Delivered by Football Victoria’s partners, providing practical guidance and support

Engagement: Attendees will gain insights from guest speakers and have the opportunity to connect with other clubs, coaches, and administrators

Event Details

Date: Saturday, December 6, 2025

Time: 10:00am – 1:00pm

Where: The Home of the Matildas, Sports Drive, Bundoora, 3083

Registration: Registration is required. Please use the link below to secure your place

This event offers an excellent opportunity for clubs across Victoria to engage, learn, and celebrate ability. Clubs are encouraged to share this opportunity with anyone who may be interested.

The Digital Playbook for Football Finance: Miagen’s Approach

Bringing Technology into Football Finance

Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.

Football clubs today are more than just sporting teams, they are multi-million-dollar businesses. To succeed on and off the pitch, they need accurate forecasting and clear insight into risk. SportsGen addresses this need by bringing together data from across a club’s operations into a single, easy-to-use system. It integrates ticketing, broadcasting, merchandise, sponsorships, and player contracts, giving club leaders a real-time view of their financial position.

By replacing spreadsheets and fragmented reports, SportsGen allows executives to see current and projected performance at a glance. Decisions about transfers, budgets, or commercial deals are based on data rather than guesswork. At the same time, finance teams spend less time on manual reporting and more time focusing on strategy and long-term planning.

Smarter Decisions and Revenue Growth 

SportsGen also allows clubs to model different scenarios. Managers can simulate the financial impact of wage changes, major transfers, or different league outcomes. Each scenario shows how income and spending would change, helping clubs understand the consequences of their choices before committing. This predictive capability is vital for clubs operating under financial fair play and other sustainability rules.

The platform doesn’t just control costs, it helps clubs grow revenue. SportsGen analyses matchday attendance, ticket pricing, merchandise sales, and sponsorship performance to spot opportunities and underperforming areas. Clubs can adjust pricing, design promotions, and maximise income, all while keeping their financial model stable and transparent.

With SportsGen, clubs can also plan several seasons ahead. Executives can forecast future wage growth, transfer spending, and commercial income to ensure alignment with long-term goals. Linking financial outcomes to sporting objectives allows clubs to grow in a disciplined, sustainable way, reducing the risk of overspending or breaking league regulations.

Financial Discipline Made Simple

SportsGen is essential for compliance and risk management. Football governing bodies have tightened rules on profitability and spending, and clubs need clear insight to stay within those limits. The platform continuously tracks key ratios, such as wage-to-revenue and debt-to-income, and sends alerts when a club approaches risk thresholds. This helps managers take action before problems arise, supporting long-term stability and stronger governance.

The system is highly adaptable, working for clubs of all sizes. Larger clubs benefit from its ability to scale across complex, global operations, while smaller clubs gain accurate, reliable financial control. Miagen’s experience in industries like aviation and logistics ensures that the platform can manage complexity while maintaining speed, accuracy, and accountability.

The rise of platforms like SportsGen marks a new era in football management. Finance, analytics, and technology have become central to how clubs operate. With accurate data and real-time forecasting, decisions can align sporting ambitions with financial realities. Miagen helps clubs stay competitive both on the field and in their financial management.

Conclusion

SportsGen represents a major step forward in football finance. It gives clubs the tools to manage revenue, control costs, comply with regulations, and plan confidently for the future. By combining technology, analytics, and financial expertise, Miagen helps clubs replace guesswork with informed decisions, supporting sustainable growth and long-term stability in a complex, high-stakes industry.

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