Sporting Icon: Celebrating Football’s Moments in Monuments  

Created in 2010, ‘Monumental Icons’ was the idea of entrepreneur Garry McBride.

A business model that was very much centred around people, places and products, McBride expanded his vision a year later with the introduction of ‘Sporting Icon’.

The sub-division focused on sport, in particular football, with the aim of immortalising footballing figures in statue form.

However, there’s more to Sporting Icon than just creating statues.

These structures can be the centrepiece of a place and reflect its community, as well as being a visitor destination with its own range of merchandise and memorabilia.

Garry explained to fcbusiness: “We believe what separates our work from that of our competitors, is a combination of highly-detailed artworks and an ability to link people with prominent places. Ensuring both the statue and the destination become immortalised forever.”

Sporting Icon realises that football clubs may face financial challenges if they want to celebrate a hero or special moment in their history.

To address this, Sporting Icon takes a partnership approach with some projects and finds innovative and commercial ways to help raise the funds.

This approach often leads to increased supporter or sponsorship engagement and involvement.

The business uses the finest materials, principles of care and attention to detail, according to McBride.

“In this way, our creations endure themselves through time, showing high levels of detail, which can be viewed from many different angles and in a variety of sources – the result, we deliver emotive power every piece of work.”

Lead sculptor for Sporting Icon Andy Edwards, has celebrated various footballing legends through his work.

This includes Gordan Banks, Pele, Sir Stanley Matthews and the famous 1966 English World Cup winning side.

Last year, Sporting Icon commemorated the life of former chairman of Leicester City Vichai Srivaddhanaprabha. He tragically died in a helicopter crash at the King Power Stadium in late 2018. Those that knew Vichai, claimed the piece was so detailed “it feels like he is right here in the room”.

Garry explained: “The process that we undertake to achieve such accuracy in our work, is perfectly illustrated through a commission received recently from Northampton Town Football Club.”

“Having met with club officials, it was agreed we would create a bust and plaque to honour former player and manager, Dave Bowen.

“To start the process, we obtained as much information as we could along with photographs of Dave from various angles and at different ages through his career. The time we invest in research is very much the cornerstone of how we achieve such amazing likenesses of the people we are seeking to represent.

“Gaining information from those that knew a person provides invaluable insight and that really does help make a difference. This could include anything from how they were as a person to the little things that made their life unique – perfectly illustrated by the fountain pen that appears in the top pocket of Peter Taylor’s jacket on the Clough Taylor monument in Derby, apparently always ready to sign next player.

“We also met with Dave Bowen’s son, Barry on several occasions to agree which photograph should be used to inspire the bust. During one such meeting Barry happened to mention that his father was a very happy guy and would always wear a smile on his face.

“So right there and then we adjusted Dave Bowen’s clay bust to reflect exactly the expression that his son so fondly remembered,” commented Garry.

One of Sporting Icon’s first pieces can be found in Derby, outside Pride Park Stadium.

Every time fans attend home matches, they see sculptures of two famous footballing figures, Brian Clough and Peter Taylor.

Garry concluded: “Our work ensures people, places and memories are immortalised forever, which is why our pieces aren’t to be looked at once. They have been with such care they can to be enjoyed and over again, often forming open spaces where visitors can spend time, reflect on and celebrate life.”

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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