Sporting Icon: Celebrating Football’s Moments in Monuments  

Created in 2010, ‘Monumental Icons’ was the idea of entrepreneur Garry McBride.

A business model that was very much centred around people, places and products, McBride expanded his vision a year later with the introduction of ‘Sporting Icon’.

The sub-division focused on sport, in particular football, with the aim of immortalising footballing figures in statue form.

However, there’s more to Sporting Icon than just creating statues.

These structures can be the centrepiece of a place and reflect its community, as well as being a visitor destination with its own range of merchandise and memorabilia.

Garry explained to fcbusiness: “We believe what separates our work from that of our competitors, is a combination of highly-detailed artworks and an ability to link people with prominent places. Ensuring both the statue and the destination become immortalised forever.”

Sporting Icon realises that football clubs may face financial challenges if they want to celebrate a hero or special moment in their history.

To address this, Sporting Icon takes a partnership approach with some projects and finds innovative and commercial ways to help raise the funds.

This approach often leads to increased supporter or sponsorship engagement and involvement.

The business uses the finest materials, principles of care and attention to detail, according to McBride.

“In this way, our creations endure themselves through time, showing high levels of detail, which can be viewed from many different angles and in a variety of sources – the result, we deliver emotive power every piece of work.”

Lead sculptor for Sporting Icon Andy Edwards, has celebrated various footballing legends through his work.

This includes Gordan Banks, Pele, Sir Stanley Matthews and the famous 1966 English World Cup winning side.

Last year, Sporting Icon commemorated the life of former chairman of Leicester City Vichai Srivaddhanaprabha. He tragically died in a helicopter crash at the King Power Stadium in late 2018. Those that knew Vichai, claimed the piece was so detailed “it feels like he is right here in the room”.

Garry explained: “The process that we undertake to achieve such accuracy in our work, is perfectly illustrated through a commission received recently from Northampton Town Football Club.”

“Having met with club officials, it was agreed we would create a bust and plaque to honour former player and manager, Dave Bowen.

“To start the process, we obtained as much information as we could along with photographs of Dave from various angles and at different ages through his career. The time we invest in research is very much the cornerstone of how we achieve such amazing likenesses of the people we are seeking to represent.

“Gaining information from those that knew a person provides invaluable insight and that really does help make a difference. This could include anything from how they were as a person to the little things that made their life unique – perfectly illustrated by the fountain pen that appears in the top pocket of Peter Taylor’s jacket on the Clough Taylor monument in Derby, apparently always ready to sign next player.

“We also met with Dave Bowen’s son, Barry on several occasions to agree which photograph should be used to inspire the bust. During one such meeting Barry happened to mention that his father was a very happy guy and would always wear a smile on his face.

“So right there and then we adjusted Dave Bowen’s clay bust to reflect exactly the expression that his son so fondly remembered,” commented Garry.

One of Sporting Icon’s first pieces can be found in Derby, outside Pride Park Stadium.

Every time fans attend home matches, they see sculptures of two famous footballing figures, Brian Clough and Peter Taylor.

Garry concluded: “Our work ensures people, places and memories are immortalised forever, which is why our pieces aren’t to be looked at once. They have been with such care they can to be enjoyed and over again, often forming open spaces where visitors can spend time, reflect on and celebrate life.”

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FQ Reinstates WinterFest 2026 at the Sunshine Coast

Football Queensland (FQ) has confirmed WinterFest, the state’s premier junior football carnival, will return to the Sunshine Coast from 1 to 5 July 2026; this time at a new home in the University of the Sunshine Coast (USC).

Delivered in partnership with Sunshine Coast Council and Visit Sunshine Coast, the five-day carnival will span USC and Sunshine Coast Wanderers FC, hosting Under 9 to Under 11 Boys and Under 11 Girls teams from every corner of the state.

WinterFest is not simply a competition. Within FQ’s development framework, the carnival serves a dual function, to expose elite junior players to FQ Technical staff, whilst providing emerging referees with live matchday experience under the guidance of senior officials.

“The carnival plays an important role in nurturing not only our most promising young players, who can showcase their abilities in front of FQ Technical staff who continue to monitor their ongoing development, but also our cohort of emerging referees from across Queensland,” said Ryan Fett, FQ General Manager- Football, Infrastructure & Club Development.

The shift to USC is deliberate. FQ has signalled an intention to elevate the event experience year-on-year, and a university campus venue, with its infrastructure and capacity, reflects that ambition more than a traditional football ground would.

Beyond the Pitch

The tournament’s footprint, however, extends well beyond the pitch. With thousands of visiting families descending on the region across five days, WinterFest functions as a significant economic activation for the Sunshine Coast during what is otherwise a quieter winter period.

“WinterFest brings enormous energy to the region, the USC and Buderim fields will be buzzing and the talent on show outstanding,” said Sunshine Coast Resilient Economy Portfolio Councillor Terry Landsberg.

The language- “Resilient Economy”- is worth noting. Landsberg’s portfolio title alone signals how local government now frames junior sport: not as community goodwill, but as economic infrastructure.

His reference to Brisbane 2032 made that explicit. “As we move closer to the Brisbane 2032 Olympic and Paralympic Games, these experiences are invaluable for aspiring athletes and equally important for boosting local tourism and supporting our businesses during the winter period.”

Whether a regional Under 11 carnival genuinely feeds an Olympic pipeline is debatable. What isn’t is that the political incentive to frame it that way, with 2032 drawing every level of government into the orbit of sport, is very real.

Football NSW partners with Deploy for Association Championships

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

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