Sporting turf war in Moonee Valley leads to IBAC probe

Moonee Valley Council

The ongoing dispute between community club  Essendon Royals and the Moonee Valley council is reported to have now reached IBAC.

IBAC or the Independent Broad-based Anti-Corruption Commission is the Victorian government body tasked with combatting any corruption in the state.

Although IBAC will keep its investigation sealed until it releases its finding what has been revealed thus far shows a damning pattern of code-based discrimination on the part of the council as well as bullying allegations on the part of the Royals.

The battle between the council and the club appears to have begun back in April 2021. At the time the club was based at its historical home Ormond Park.

Despite the Royals 50-year relationship with Ormond Park, including the club footing the bill for the grounds lighting, the council made the unilateral call to expand the neighbouring Australian Football Field and in process render the Royals home untenable.

At the meeting where this decision was made Moonee Valley City Councillor Rose Iser accused the club of sending a threatening message.

It read:

“Hi Rose I’ve had a chat to Brett and I’m happy for these lights to go on tonight … but please keep in mind this is a one off until our needs at Royals are met,” as revealed in the council meeting.

“We start our season off next week and are still one full size ground short to Field our teams. I’ll leave this in your hands to please sort out ASAP. One hand helps the other.”

The club then engaged legal advice on this matter and the council to avoid further conflict passed an amendment allowing the Royals greater access to a subsidiary ground Cross Keys Reserve.

This amendment was proposed by Cr Jacob Bettio and was supported by then Mayor Cam Nation and Councillors John Sipek, Ava Adams, Samantha Byrne, Narelle Sharpe, and Pierce Tyson.

Reviewing public sources from the club it appears that this did result in some amnesty between them and the council with their 2021 AGM stating that the relationship was improving.

“The Club has pursued an improved relationship with Moonee Valley City Council and relevant co-tenants and is delighted to have been able to secure greater access to fields during the summer period,” they said via the club’s website.

However, by the 2022 AGM the relationship once again had soured. As the club stated it was still committed to working with the council to help improve facilities but also that it accuses the Moonee Valley City of failing to support the clubs.

“The Royals and our fellow Moonee Valley clubs struggle to meet that demand due to the lack of facilities within the City of Moonee Valley,” they said via the club’s website.

The Age has now reported that some of the councillors who have supported the club since the original conflict in 2021 have now had their phone seized. This is by far the biggest escalation in the feud and raises more questions than it does answers.

The Councillors who have had their phones seized are Cam Nation, Narelle Sharpe, Jacob Bettio and Samantha Byrne all of whom supported the amendment that allowed the club greater access to Cross Keys. The club also confirmed that they were visited by IBAC officers.

Both the club and the council have released short press statements effectively declining to comment.

Although we shouldn’t speculate, this is nonetheless a sad turn of events for the community club that last year had over 800 children wishing to participate.

No matter the result of this investigation it is almost certain to damage the reputations both of those involved and for football generally in this state.

It opens old wounds and is an unsettling result as it is apparent that both sides have some culpability in this feud.

It is important to recognise that football is the most participated sport in Moonee Valley City and all stakeholders must reflect on how they can be better custodians of the game.

In a period that has been so positive for football in Australia, it is sad to see that the old divisions of code and identity are still a barrier to the growth of football in this state.

It should also be reflected on that the biggest losers will be the community here and it should offer a reminder that cooperation will be our biggest asset as the game continues to grow.

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Mariners partner with ASICS to boost performance and community

The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s Official Footwear Partner and Corporate Supporter.

Under this agreement, ASICS will supply high-performance footwear designed to help Mariners players maximize their performance both on and off the pitch.

Known globally for its advanced sports footwear and apparel, ASICS will offer the team cutting-edge technology aimed at improving agility, comfort, and overall athletic performance.

For the Mariners, this partnership marks another step toward elevating their competitive edge and expanding their corporate portfolio with a big named sportswear brand.

Alyssar Narey, CEO of Central Coast Mariners FC spoke on the shared values between the two parties.

“ASICS is a global leader in sports technology and having them as our Official Footwear Partner is an exciting development for the club,” Narey said in a press release.

“Their commitment to innovation and performance will empower our players to perform at their best and we’re proud to have them as a supporter of our journey moving forward.”

Mark Brunton, Managing Director of ASICS Oceania spoke with excitement about the potential opportunity through this partnership.

“Our new partnership with the Central Coast Mariners is an exciting one for the ASICS brand. With our unique heel gradient technology, a key feature of our football boots providing extra player support, we’re excited to help some of the league’s top players perform at their best whether at training or on game day,” Brunton said in a press release.

“ASICS, derived from the Latin phrase anima sana in corpore sano meaning ‘a sound mind in a sound body,’ is committed to promoting active, healthy lifestyles.

“We are therefore proud to support the Mariners in inspiring the benefits of sport and movement and supporting the Central Coast community.”

This partnership highlights the Mariners’ continued focus on excellence in the A-League and underscores their dedication to strengthening ties within the Central Coast community.

By joining forces, ASICS and the Mariners are committed to inspiring the local community through active living, promoting health, and supporting wellness initiatives across the region. It’s a great initiative from the club to benefit their fans.

Senix and Newcastle Jets unveil exciting multi-year deal

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

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