Sports and education complex ESC Madrid unveiled

LaLiga, the National Basketball Association (NBA) and T3N Sport & Investment, accompanied by regional and local officials, have unveiled ESC Madrid – the sports and education complex where the two professional leagues will coexist in Madrid.

The multi-disciplinary complex, which has entered the final stage of its 42,000-metre square build, is at the forefront of sports development in Spain thanks to a long-term agreement by LaLiga and the NBA with T3N Sport & Investment, a consulting firm specialising in investment, training and sports development, for the creation of similar complexes in Spain.

ESC Madrid will have football pitches, a basketball court, a high-performance gym, swimming pool, dining room, games rooms, library and residential facilities for 450 athletes, among other amenities.

Furthermore, it will have an international school and training classrooms where secondary, international and American baccalaureate, and postgraduate courses will be taught. Part of the LaLiga Business School will also be moved there and it will act as the headquarters of the country’s first NBA Basketball School – the basketball development programme with enrolment open to boys and girls aged between 6 and 18 years.

“At LaLiga we firmly believe in the importance of training in sport, both technical and educational. This project, in partnership with the NBA and T3N Sports & Investment, will strengthen this commitment that we embarked on with our sports schools and the LaLiga Business School, among other projects, and which will have a new space for their development at ESC Madrid,” LaLiga President Javier Tebas assured.

“We’re very excited and keen to begin our activity at ESC Madrid, and we’re delighted to be sharing space and generating synergies with LaLiga. Creating spaces such as the future NBA School where we can make basketball grow with grassroots training and where local talent can develop under the best possible conditions is fundamental for the NBA,” said Chus Bueno, vice-president of basketball operations and head of Spain at NBA EMEA.

ESC Madrid aims to become a ground-breaking model for the sports sector in the country, capable of hosting all types of sporting and training projects – both national and international – in a single space. Furthermore, it will facilitate the generation of joint opportunities in sports and training projects, branding actions, commercial strategies and all manner of events.

“This is a special project, a strategic alliance with LaLiga and the NBA that will turn these complexes into a global benchmark for sport and education, building a global platform that generates synergies and opportunities for young people from around the world,” T3N Sport & Investment CEO Kiyomi Cerezo said.

As well as for clubs and partners, the project will also be made available to the entire sports and education industry to offer a 360-degree service, where education, sport and co-living are integrated into a single complex. In addition, it will serve as a technology hub for all companies from the innovation industry for the development of projects to improve sporting performance.

German football ends 70 years with Adidas for Nike deal

The German Football Association (DFB) has inked a mega eight-year deal with American sportswear giant Nike and move on from incredible 70-year partnership with Adidas.

The deal commences in 2027 after the next World Cup and runs to the end of 2034 with the company securing kit rights for at least two World Cup campaigns.

Nike were able to blow away Adidas’ offer and the deal was one they simply couldn’t refuse. It is reportedly worth AU$169.3 million a year, exactly double the amount Adidas currently gives the DFB which is $84.6 million.

Adidas has been a DFB partner since the 1950s and has been synonymous with the success of Germany’s men’s and women’s national teams, who have supported the company’s logo during 14 World Cup and European Championship triumphs.

This deal has caused huge public backlash from German fans and politicians who believe it goes against the traditions and history of the sport.

However, the DFB has defended its decision to drop Adidas as Nike made the better financial offer which would help the federation fund the future of German football as it would be invested into the grassroots game.

DFB President Bernd Neuendorf explained the controversial decision and gives his well wishes to Adidas.

“We understand every emotion. It’s also a drastic event for us as an association when it becomes clear that a partnership that was and is characterised by many special moments is coming to an end after more than 70 years. That doesn’t leave us cold,” Neuendorf said in a statement.

“The DFB has to make economic decisions against this background. Nike made by far the best financial offer in the transparent and non-discriminatory tender process.

“The federation will do everything we can to achieve shared success with our long-standing and current partner Adidas, to whom German soccer has owed a lot for more than seven decades.”

It is a huge loss for Adidas’ legacy, losing a long term relationship with the country’s biggest sporting team to its main rival and ultimately showcasing the bargaining power Nike has over the company.

However, the company still has a huge standing in football despite this issue and won’t be too affected by it. At the international level, Adidas has deals with higher-ranked Argentina and Italy and will still supply Germany’s kits at the 2026 World Cup – a tournament which it will also sponsor.

This new deal allows more money to tackle issues in the grassroots game in Germany and help stabilise the system as it looks towards returning to long-term international success.

Football Victoria celebrates establishment between Sydenham Park SC and Calder United SC

A striking partnership has been established between Sydenham Park SC and Calder United SC, with the Western United affiliated club to play 11 home fixtures at Keilor Lodge Reserve.

The Club Changer Club Development Program, an incentive created in 2023 to assist clubs fostering and strengthening inclusive environments for multiple diverse communities within society to participate in football, supports the growth of women’s football, among many other ranges of football within the country.

Last year, all federation members dedicated a strong focus upon women and young females in football as a main element of their Legacy 23 campaign. This enables club development officers across the state to work in conjunction with clubs in order to foster a positive football experience within female football, both on and off the field.

In this facility sharing partnership, Sydenham Park SC vice-president Davis Lisolajski showcased his clubs enthusiasm.

“When we learned that they were without a home venue, it was an obvious choice for us to reach out and assist,” he said via press release.

“Women’s football holds significant importance for us at Sydenham, and we believe this partnership will benefit our young girls and both senior women’s teams. They will witness professionalism first-hand during match days.”

Calder United SC President Amanda Stella expressed excitement towards developing a sustained and effective partnership to spearhead National Premier League Women’s football to Sydenham Park in 2024.

“The support from Sydenham Park President Nick and Vice President David, along with the broader Sydenham Park community, is greatly appreciated, and we eagerly anticipate playing our senior and 20s home games for the 2024 season at Sydenham Park,” she added via media release.

“A special acknowledgment to Football Victoria’s Josephine La Pila for her work with both clubs to achieve an outcome that promotes collaboration among football clubs for the betterment of our beloved sport.”

Football Victoria have endorsed the partnership between these two growing clubs within female football across the state.

With Calder United establishing themselves as a competitive club amongst the NPLW competition, the partnership allowing the club between the Western United sister club and Sydenham puts a focus upon both sides allowing their playing and coaching staff to use one of the best pitch surfaces within the north-western district of Melbourne. The use of these highly elite facilities will allow them to have an advantage, perhaps being the difference in furthering themselves away from their competitors.

Most Popular Topics

Editor Picks

Send this to a friend