Sports and education complex ESC Madrid unveiled

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LaLiga, the National Basketball Association (NBA) and T3N Sport & Investment, accompanied by regional and local officials, have unveiled ESC Madrid – the sports and education complex where the two professional leagues will coexist in Madrid.

The multi-disciplinary complex, which has entered the final stage of its 42,000-metre square build, is at the forefront of sports development in Spain thanks to a long-term agreement by LaLiga and the NBA with T3N Sport & Investment, a consulting firm specialising in investment, training and sports development, for the creation of similar complexes in Spain.

ESC Madrid will have football pitches, a basketball court, a high-performance gym, swimming pool, dining room, games rooms, library and residential facilities for 450 athletes, among other amenities.

Furthermore, it will have an international school and training classrooms where secondary, international and American baccalaureate, and postgraduate courses will be taught. Part of the LaLiga Business School will also be moved there and it will act as the headquarters of the country’s first NBA Basketball School – the basketball development programme with enrolment open to boys and girls aged between 6 and 18 years.

“At LaLiga we firmly believe in the importance of training in sport, both technical and educational. This project, in partnership with the NBA and T3N Sports & Investment, will strengthen this commitment that we embarked on with our sports schools and the LaLiga Business School, among other projects, and which will have a new space for their development at ESC Madrid,” LaLiga President Javier Tebas assured.

“We’re very excited and keen to begin our activity at ESC Madrid, and we’re delighted to be sharing space and generating synergies with LaLiga. Creating spaces such as the future NBA School where we can make basketball grow with grassroots training and where local talent can develop under the best possible conditions is fundamental for the NBA,” said Chus Bueno, vice-president of basketball operations and head of Spain at NBA EMEA.

ESC Madrid aims to become a ground-breaking model for the sports sector in the country, capable of hosting all types of sporting and training projects – both national and international – in a single space. Furthermore, it will facilitate the generation of joint opportunities in sports and training projects, branding actions, commercial strategies and all manner of events.

“This is a special project, a strategic alliance with LaLiga and the NBA that will turn these complexes into a global benchmark for sport and education, building a global platform that generates synergies and opportunities for young people from around the world,” T3N Sport & Investment CEO Kiyomi Cerezo said.

As well as for clubs and partners, the project will also be made available to the entire sports and education industry to offer a 360-degree service, where education, sport and co-living are integrated into a single complex. In addition, it will serve as a technology hub for all companies from the innovation industry for the development of projects to improve sporting performance.

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Senix and Newcastle Jets unveil exciting multi-year deal

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Image Credit: Shutterstock - IOIO Images

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

Signality: Revolutionising Sports Data with AI Technology

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Image credit: Signality

Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition to make sports data as efficient and autonomous as a self-driving car.

With a rise in AI technology, the Swedish-based company are changing the way sports data is captured, analysed and utilised.

Signality have focused heavily on using their technology to create an extensive and complex soccer data system thanks to their automated cloud-based platform.

This platform processes thousands of live soccer games every year, delivering unparalleled data insights. It can ingest feeds from a single panoramic camera to multiple cameras, with more inputs resulting in richer data.

As the company continues to grow, it is expanding in the sports media landscape, after recently being acquired by automated camera and video production company Spiideo, another Swedish sportstech brand.

Signality’s Soccer API

The company’s prized product is their Soccer API which comprehensively tracks data sets from all different angles of the sport to help clubs, leagues and athletes perform at their best.

This is how it works:

Revolutionising Soccer Analytics with Automated Tracking and Event Data

A cutting-edge Soccer API is transforming the way soccer data is collected and delivered. Through fully automated tracking and event data collection, the platform leverages static video camera streams to derive accurate positional and event data without the need for manual intervention.

Automated Data Collection and Low-Latency Delivery

By connecting video streams to the platform’s system, users can initiate an automated process that generates real-time data feeds. These feeds, accessible via an open and user-friendly API, ensure low-latency data delivery, providing crucial insights for analysts, coaches, and broadcasters.

Comprehensive Tracking Data

The platform provides detailed positional data for all players, including the ball and referee. This data forms the basis for numerous Key Performance Indicators (KPIs) that can be easily derived, such as:

  • Total Running Distances
  • Speed Zones
  • Number of Sprints
  • Player Separation Metrics
  • And Many More

This positional data is presented with high accuracy and precision, allowing teams to analyse movement patterns and player performance comprehensively.

Rich Event Data

In addition to tracking data, the API delivers extensive event data, covering a broad range of on-field events. Each event is timestamped and linked to the respective team and player. The list of supported event types is continuously expanding and currently includes:

  • Kick-Off
  • Goals
  • Passes
  • Substitutions
  • Red Cards
  • Yellow Cards
  • Corner Kicks
  • Dangerous Free Kicks
  • Penalties
  • End of Phase

This comprehensive event data enables deeper tactical analysis and enhances the storytelling for media coverage.

Proven and Validated Technology

The quality of the platform’s services has been validated by Gothenburg University, ensuring reliability and accuracy. In addition, continuous in-house validation and collaboration with partners help maintain and improve the high standard of service. Interested users can request further details about the validation process.

How It Works

  1. Connect Video Streams: Users can connect their respective video streams to the API and optionally provide additional match information, such as team lineups, home and away teams, and kick-off time.
  2. Automated Processing: The platform’s AI models process the video streams, automatically extracting positional and event data.
  3. Access Data via API: The processed data is made available through an easy-to-use open API, enabling seamless integration into existing systems.
  4. Quality Assurance: Built-in QA services ensure data accuracy by continuously training and refining AI models based on feedback and new data.

Conclusion

Signality’s Soccer API offers a revolutionary solution for automated soccer analytics. By providing fast, accurate, and comprehensive data through a robust open API, it empowers teams, analysts, and broadcasters to gain unparalleled insights into the game. With proven technology and continuous improvement, this platform is set to become a key player in the future of soccer analytics.

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