Sports Flick secures exclusive K-League rights deal

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Australian sports streaming service Sports Flick have secured an exclusive TV rights deal to broadcast South Korea’s K-League 1.

The multi-year agreement begins for the 2021 K-League season and was brokered with the official global media rights distribution partner for the K-League, Sportradar.

Sports Flick said that the deal supported its commitment to provide the Australian audience with more football.

“We are excited to be partnering with the K-League providing Australians with the opportunities to watch some of the best football in Asia,” Sports Flick General Manager Michael Turner said.

The 2021 K-League season kicks off on Saturday February 27 when Jeonbuk take on FC Seoul at 4PM AEDT. Four Australians are set to play in the league this season – Jason Davidson (Ulsan Hyundai), Terry Antonis (Suwon Samsung Bluewings), Alex Grant (Pohang Steelers), and Harrison Delbridge (Incheon United).

“Sportradar’s goal is to expand the global reach of the K-League, and we are therefore extremely excited to sign a long term partnership with Sports Flick to bring one of Asia’s best football leagues, with top Australian talent on display to screens across Australia,” Sportradar Senior Director Lutz Tigges said.

Sports Flick’s content focuses on growing and emerging sports – the OTT platform currently broadcasts the UEFA Women’s Champions League, the European Baseball Super League, alongside a number of cricket, boxing and other sporting events.

On Tuesday, K-League and Sportradar also announced the launch of OTT platform K-League TV. The service has been created for international markets and will be available for the 2021 season.

Sportradar said that viewers in Macau, Indonesia and the Philippines would be able to watch K-League through either K-League TV or their local broadcasters.

“The past year has seen a lot of changes in consumption of content, and we feel that the time is right to expand our fanbase by this platform that reaches out to a global audience,” K-League Secretary General Yeon Sang Cho said.

“We have players from all around the world playing, and it’s time that we have fans from around the world able to share in the joy and passion with is the K-League.”

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Football West and Persebaya Surabaya FC sign three-year MoU

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Image credit: Football West

Football West and Persebaya Surabaya FC have formalised their partnership by signing a three-year Memorandum of Understanding (MoU), marking a significant step in their collaboration.

The agreement was signed by Football West CEO Jamie Harnwell and Persebaya Surabaya CEO Azrul Ananda in the presence of Western Australia’s Minister for Sport and Recreation, David Templeman.

This MoU sets the foundation for a talent development and exchange program between Football West, the governing body of football in Western Australia, and Persebaya Surabaya FC, one of Indonesia’s top-tier football clubs.

As part of the agreement, plans are already in motion for Persebaya’s senior team to visit Western Australia next year. The club, currently leading Liga 1, Indonesia’s top football league, will participate in various football-related activities.

Football West’s relationship with Persebaya Surabaya dates back to 2018 when the Indonesian club’s youth team visited Perth for a three-match tour. The following year, Football West reciprocated by sending an Under 19 State team to Surabaya, where the visit was also a success.

Football West CEO Jamie Harnwell spoke in length on the importance of this partnership and their connection to Indonesia.

“Football West is delighted to renew our relationship with Persebaya Surabaya and we look forward to creating sporting and cultural opportunities through our shared love of football,” he said in a press release.

“Indonesia is a natural sporting partner for WA. Football is the No1 sport in Indonesia and we know from when we took our team to Surabaya in 2019 that they love Australian football.

“It has been a pleasure to host Azrul and his team this week, showing them several venues including the Sam Kerr Football Centre. We have had strong discussions about what we can achieve and it is very exciting.

“Football West’s Asian Engagement Strategy is a pillar of our Strategic Plan and this Memorandum of Understanding shows how committed we are in this area. We would like to thank Minister Templeman and the Department of Local Government, Sport and Cultural Industries for their ongoing support for Football West in developing these relations,” he concluded.

Azrul Ananda, President of Persebaya Surabaya shared the same sentiment  about the extension of the partnership.

“We are happy to finally be able to continue our collaboration with Football West,” he said in a press release.

“During several days in Perth, the Persebaya management team has received much information regarding a visit from the Persebaya senior team in July 2025 for mini training camps and other cultural activities.

“Thank you to Jamie Harnwell and friends at Football West, Western Australia Sport and Recreation Minister Mr David Templeman, and Consulate General of Indonesia Mrs Listiana Operananta for their big support.

“We believe that the agreement between Persebaya and Football West over the next three years will strengthen people-to-people relationships between the people of East Java and Western Australia.”

This MoU signifies a deepening relationship between football organisations in Western Australia and Indonesia.

It creates an official platform for talent sharing and the development of players, coaches, and officials through exchange programs.

By facilitating visits and collaborative activities, the partnership also promotes cultural understanding between the two regions.

This deal is very important for Western Australian football and its attempt to expand their Asian representation.

Bank of America confirmed as Official Partner of Club World Cup

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Image credit: Shutterstock.com / Frame Craft 8

FIFA has confirmed Bank of America as the newest Official Partner of the FIFA Club World Cup 2025. The agreement builds off of a deal from earlier this year, when Bank of America was confirmed as the Official Bank Sponsor of the FIFA World Cup 2026.

The declaration of partnership was made ahead of the official draw for the Club World Cup in Miami later this week.

The Club World Cup will welcome 32 of the best clubs from every confederation to the United States for the most expansive club tournament in history.

Club World Cup matches will be hosted across 11 American stadiums, allowing for Bank of America and FIFA to create positive influential economic and social impact to local communities.

FIFA President Gianni Infantino professed excitement for the upcoming collaboration.

“We are thrilled to have Bank of America on board for the inaugural 32-team FIFA Club World Cup,” he said via press release.

“In recent months we’ve enjoyed detailed discussions with Bank of America’s leadership about FIFA’s mission both on and off the pitch, so we’re delighted that they’ve joined us on our journey to redefine global club football in addition to working side-by-side with us for FIFA World Cup 2026.

“As a global organisation with operations around the world and in every tournament host city, Bank of America is a perfect partner for this ground-breaking tournament.”

Bank of America’s Chair and CEO, Brian Moynihan, detailed the successful outcomes of the partnership. 

“This partnership with FIFA, for both World Cup 2026 and now Club World Cup 2025, sharpens our focus on deepening client relationships through the most iconic sporting events in the world, and generating lasting economic impact, globally and locally,” he said in a press release.

The FIFA Club World Cup 2025 will kick off on in Miami June 15, and run until July 13, 2025, in New York New Jersey.

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