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STATSports leading the way for GPS tracking

Big-name Premier League clubs have chosen to partner up with STATSportswho are industry leaders in providing GPS tracking systems and analysis. 

Up to five of the top six in the league have already made the switch to STATSports, including Liverpool, Manchester United, Arsenal, Manchester City and Tottenham Hotspur – while the service is used by the majority of fellow Premier League sides.

These Premier League clubs have worked closely with STATSports as they developed Sonra 3.0 and Sonra Live which is the latest software upgrade that the Premier League will be set to receive – featuring marketing-leading analysis platforms and further improvement on athlete monitoring.

STATSports are widely regarded across professional football – in addition to their big-name Premier League clients, they also push further into the English FA and abroad across the world, venturing out to the likes of Paris Saint Germain and Juventus. 

STATSports were involved in the Project Restart by informing the Premier League with a Player Proximity Report, using their data to show which type of sessions would cause players to come to together more often. STATSports offers a quick and time-effective process, with download times four times faster than any platform. It means receiving results from a typical session for a squad of players would take under two minutes. 

For elite clubs, Sonra 3.0 is the ideal go-to solution and it further streamlines and enhances performance with a host of new features that will make a difference. Sonra 3.0 is the brand-new product launch by STATSports and the latest offering for anyone looking to acquire their very own GPS tracking and analysis. 

Among the key inclusions, session planning features have been added to the calendar, allowing club performance departments to map up training cycles for weeks in advance. Video integration in the Video Manager has been developed further while adding a full squad 2D positioning. There is also a Scientific Calculator, allowing practitioners to create bespoke custom metrics based upon their own requirements.

Users are now able to choose between ‘Light’ and Dark’ modes as they can customise their preferred theme when on the app. 

The launch of Sonra 3.0 has coincided with the introduction of a new iPad application called Sonra Live, enabling coaches to monitor training in real-time. 

Sonra Live’s real-time data has been independently validated to form a perfect correlation with downloaded data, making this the most accurate live-monitoring solution of its kind. Coaches can then make instant, informed and impactful decisions for anything they intended to achieve. 

Sonra Live features team-level reporting, detailed individual-player dashboards, drill cutting for precise session analysis, post-session reporting via PDF/CSV and synchronisation to desktop applications for further analysis. 

STATSports’ on-board metric processing means there will be no data drop-out and they are the only provider in the industry to give 100% identical live and post-session download data quality.  

With flawless results, this puts the power in the end users’ hands to make immediate decisions with confidence no matter what they want to do. Coaches can set multiple thresholds for individual players or full squads, while multiple coaches can each monitor their own iPads simultaneously. 

“This is an exciting day for STATSports and the many teams we work with. This is another major advancement in the level in which coaches and managers can monitor their players,” STATSports co-founder, Sean O’Connor said. 

“Technology is now truly integrated into the game and we have played our part in that. We have worked closely with those teams during lockdown and also used the time to finalise the development of our new Sonra platform – we’re confident that our clients will further benefit from working with us through the introduction of this.” 

The creation of both Sonra 3.0 and Sonra Live reaffirms STATSports’ commitment to being the industry leader in GPS tracking and innovations for this space, supplying this resource to world-renowned clubs. 

“We have really enjoyed developing this new software platform. Time is a key commodity for clubs,” STATSports co-founder, Alan Clarke said. 

“The quicker they can make decisions with reliable and accurate feedback, the greater the edge they have on their competition.  

“We will continue to push the boundaries of what is possible and ensure athletes can do the same on the training pitch and the competitive environment.” 

For more information on STATSports, you can find it here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

LaLiga celebrates five years of international growth

LaLiga has celebrated five years of it's very own unique international structure that has driven worldwide expansion of the competition.

LaLiga has celebrated five years of it’s very own unique international structure that has driven worldwide expansion of the competition, turning the Spanish league into a world-leading reference for the sports industry.

The LaLiga Global Network program was launched in early January 2017, and is present in 41 different countries, with 44 on-site delegates and another 11 employees working from LaLiga headquarters in Madrid.

The program also has 11 international offices and two joint ventures in North America and China. The international expansion strategy has covered over 90 different countries, boasting an extreme amount of growth throughout a five-year period.

It is a big reason why more and more people around the world are falling in love with LaLiga football.

LaLiga executive director Oscar Mayo:

“Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of LaLiga to more fans around the world and to help grow football as a sport everywhere,” he said.

“We are very proud that LaLiga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before.

“That said, this is just the beginning, together with clubs and with the support of our new partner CVC, we will give our international efforts a massive boost.”

The internationalisation strategy has had a positive effect in the growth of the community within LaLiga facts across the globe, as the league now possesses 146 million followers.

LaLiga produces plenty of content, however what is unique is that the content is published in over 20 different languages across 17 different social media platforms, allowing discussions about the league to occur in many different places.

Out of all the top five leagues in Europe, LaLiga has the largest following. Even in recent years, the number of international activations organised by LaLiga has doubled, reaching 1,222 across more than 90 countries.

Mayo continued:

“When it comes to football fans outside of Spain, we always say that we would like to be everyone’s second most popular league, after their local league,” he said.

“National leagues are the true engine of football and that’s why LaLiga is sharing the recipe of its own success with leagues, federations and clubs around the world.

“The growing number of commercial partnerships around the world is a sign of the increasing relevance of LaLiga. Our commercial partner are a very important part of LaLiga fan engagement.”

La Liga has had 247% in the value of the competitions’ international audiovisual rights since 2013/14 and a boost to the value of the LaLiga brand.

The numbers confirm that Spanish football has captivated fans all over the world, whilst attesting to the success of the internationalisation process.

“We are on an exciting journey to entertain people around the globe. We will continue to make bold bets to bring Spanish football fans everywhere great entertainment and to introduce our competition to more people everywhere. We are only just getting started,” Mayo said.

Tigres secures deal for new 65,000 seat stadium

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

The stadium will be based in the heart of San Nicolás de los Garza, Nuevo León, and will be replacing the old 42,000 seat stadium, known as Estadio Universitario, The previous stadia has been the home of Tigres since 1967.

The new stadium was presented on Thursday, January 13 at a meeting that included Governor of Nuevo León and Samuel García, through a Memorandum of Understanding to commence construction.

Tigres’ future home was designed by architecture firm Populous and envisioned to be entirely privately financed at a cost of $445 million AUD.

The stadium’s features will include a retractable pitch, as well as being able to host concerts and international sporting events like American football games.

As part of the overall plans, the stadium will include separate changing rooms for Tigres’ men’s and women’s teams, while the exterior stadia complex will complement with a hotel, shopping centre and restaurants. The venue is also intended to act as an incubator for local business, and will also have classrooms catering for the Universidad Autónoma de Nuevo León (UANL).

Juego de Pelota principle partner, César Esparza:

“There is going to be another setting for concerts and sport,” he said.

“It is a stadium prepared to host all sports, this stadium will be the postcard of Nuevo León.

“Stadium events will not be expensive for fans, as long as it has that capacity it will allow us to create different price levels for events, becoming inclusive for all people.”

UANL Tigres parent company member, Mauricio Doehner:

“Today Tigres is internationally recognised and we are always striving for more,” he said.

“Of course we deserve a new stadium, it will be the headquarters in this new era. Today, Tigres is not only a benchmark in Mexican soccer, but also on an International stadium. The Estadio Universitario has given greatness to Club Tigres and all the fans, we will honour it forever.”

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