Steadfast Group back again for the Mariners in Liberty A-League

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Central Coast Mariners and Steadfast Group
Image credit: Central Coast Mariners

Central Coast Mariners have extended their current partnership with Steadfast Group to support the return of the Mariners’ Women’s A-League team this season.

This expansion means that for the 2023/24 season, Steadfast Group will have their logo planted on the back of every Central Coast Mariners A-League Women’s jersey.

Steadfast Group first partnered with the Mariners in 2019 for their Mariners academy and Junior Member programs, before upgrading in 2021 to become a Senior Partner. Since 2021, they have had their logo positioned on the sleeves of the Mariners Men’s A-League kits.

Steadfast Group is the largest general insurance broker network and the largest group of insurance underwriting agencies in Australasia, with growing operations in Asia and Europe.

Their three business units empower Steadfast to serve their main goal – ensuring their brokers provide their clients with exceptional service and superior products.

Central Coast Mariners CEO Shaun Mielekamp mentioned Steadfast’s commitment to improving the Central Coast community.

“From their initial collaboration in 2019, Steadfast has shown unwavering dedication to our club and the development of football in our region. Now, as we venture into this exciting new chapter with the Mariners’ Women’s A-League team, Steadfast’s continued support sends a strong message of unity and progress,” Mielekamp said via press release.

“We believe that this partnership not only reflects the shared values between our businesses but also demonstrates our collective ambition to drive change in the world of football.

“We are so pleased to have Steadfast Group in prime position partnering with our Women’s team, their extended support underscores their commitment to empowering women in sport and making a lasting impact on the Central Coast community.”

Steadfast Founder, Managing Director and CEO Robert B. Kelly AM expressed his excitement to build the women’s game even further.

“Steadfast strives to have a positive and lasting impact on our communities, and empowering women’s sports is a fun and powerful way to do so,” Kelly added via Mariners press release.

“We’ve now been a proud supporter of the Central Coast Mariners for almost five years and are pleased to extend this support to the Women’s A-League. I wish the team every success as we look forward to an incredible season.”

The Mariners have mentioned in their overall strategy and in other recent agreements that they have a key focus on improving women’s football in the Gosford community. Recently, they made a commitment to upgrading the facilities and resources available to the women’s program and also received a generous gym equipment donation from the Lionesses to fast-track the progress.

As the Mariners enter the 2023/24 season as returnees to the league, the club and Steadfast Group have made it clear that they are focusing on increasing awareness and the quality of women’s football in the local community as they prepare an elite foundation to ensure the quality is sustained.

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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