Steadfast Group back again for the Mariners in Liberty A-League

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Central Coast Mariners and Steadfast Group
Image credit: Central Coast Mariners

Central Coast Mariners have extended their current partnership with Steadfast Group to support the return of the Mariners’ Women’s A-League team this season.

This expansion means that for the 2023/24 season, Steadfast Group will have their logo planted on the back of every Central Coast Mariners A-League Women’s jersey.

Steadfast Group first partnered with the Mariners in 2019 for their Mariners academy and Junior Member programs, before upgrading in 2021 to become a Senior Partner. Since 2021, they have had their logo positioned on the sleeves of the Mariners Men’s A-League kits.

Steadfast Group is the largest general insurance broker network and the largest group of insurance underwriting agencies in Australasia, with growing operations in Asia and Europe.

Their three business units empower Steadfast to serve their main goal – ensuring their brokers provide their clients with exceptional service and superior products.

Central Coast Mariners CEO Shaun Mielekamp mentioned Steadfast’s commitment to improving the Central Coast community.

“From their initial collaboration in 2019, Steadfast has shown unwavering dedication to our club and the development of football in our region. Now, as we venture into this exciting new chapter with the Mariners’ Women’s A-League team, Steadfast’s continued support sends a strong message of unity and progress,” Mielekamp said via press release.

“We believe that this partnership not only reflects the shared values between our businesses but also demonstrates our collective ambition to drive change in the world of football.

“We are so pleased to have Steadfast Group in prime position partnering with our Women’s team, their extended support underscores their commitment to empowering women in sport and making a lasting impact on the Central Coast community.”

Steadfast Founder, Managing Director and CEO Robert B. Kelly AM expressed his excitement to build the women’s game even further.

“Steadfast strives to have a positive and lasting impact on our communities, and empowering women’s sports is a fun and powerful way to do so,” Kelly added via Mariners press release.

“We’ve now been a proud supporter of the Central Coast Mariners for almost five years and are pleased to extend this support to the Women’s A-League. I wish the team every success as we look forward to an incredible season.”

The Mariners have mentioned in their overall strategy and in other recent agreements that they have a key focus on improving women’s football in the Gosford community. Recently, they made a commitment to upgrading the facilities and resources available to the women’s program and also received a generous gym equipment donation from the Lionesses to fast-track the progress.

As the Mariners enter the 2023/24 season as returnees to the league, the club and Steadfast Group have made it clear that they are focusing on increasing awareness and the quality of women’s football in the local community as they prepare an elite foundation to ensure the quality is sustained.

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Central Coast Mariners Women secure future under Holman Barnes Group

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Image Credits: Central Coast Mariners

The future of the Central Coast Mariners Women has been secured after the Holman Barnes Group (HBG) reached an agreement to become the new operator of the club’s A-League Women program. The deal ends uncertainty surrounding the team’s participation in the 2026/27 season.

The agreement between HBG, the Australian Professional Leagues (APL) and Total Soccer Growth Holdings (TSG) ensures the Mariners will remain in the Ninja A-League Women competition. It also introduces a new operating model designed to provide long-term stability.

The uncertainty emerged following TSG’s acquisition of the Central Coast Mariners’ men’s side and academy in June. The women’s program was excluded from the original takeover. TSG already owns English football side Queens Park Rangers (QPR) and MLS club Los Angeles FC. The omission placed the future of the 2025 A-League Women champions in doubt. It also prompted the APL to seek a sustainable solution ahead of the new campaign.

A new operating model

Under the new arrangement, HBG will oversee all operational aspects of the women’s team. This includes the football program, staffing and day-to-day management. TSG will retain the club licence and continue overseeing the men’s program and academy. It will also support the women’s operation through its broader football network.

The agreement represents an innovative partnership between the three organisations. It has been designed to strengthen the long-term sustainability of professional women’s football on the Central Coast. HBG’s plans extend beyond the senior team. They include a strong focus on developing participation pathways and creating greater opportunities for female footballers throughout New South Wales.

Attention turns to the new season

The transition comes at a crucial time with preparations for the 2026/27 Ninja A-League Women season underway ahead of its October 16 start. The new operators are expected to begin managing the program immediately. This remains subject to the completion of the remaining regulatory processes. The team currently has no sponsors and games are expected to be moved away from Central Coast Stadium.

The A-League had previously set a July 31 deadline for new owners to be found to secure a place in the upcoming competition. With that now achieved, HBG will be on the clock to ensure the season begins without disruption and becomes a commercial success.

For the Central Coast Mariners Women, the agreement delivers certainty after a turbulent off-season. It also allows the club to shift its attention to the 2026/27 campaign and the team’s on-field performance.

South Melbourne’s Australia Cup triumph reignites promotion and relegation debate

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Image Credit: The Greek Herald

South Melbourne FC’s dramatic 2-1 victory over Adelaide United in the Hahn Australia Cup Round of 32 has reignited debate around promotion and relegation in Australian football, with Co-President Bill Papastergiadis stating the result is further proof that ambitious National Premier Leagues clubs deserve a pathway to the top tier.

The Victorian powerhouse produced one of the competition’s biggest upsets at Lakeside Stadium, overturning an early deficit to eliminate the Isuzu UTE A-League side and secure a place in the Round of 16.

While the result was celebrated as another example of the magic of the Australia Cup, Papastergiadis believes the victory carries a much broader message about the strength that exists outside Australia’s professional league.

Speaking following the win, Papastergiadis said South Melbourne’s performance demonstrated why the Australian football landscape should move towards a connected pyramid featuring promotion and relegation.

“The result was South Melbourne FC’s revenge 22 years in the making,” Papastergiadis said.

“It also demonstrates that clubs in the National Premier Leagues have the quality, professionalism and ambition to compete with A-League opposition when given the opportunity.”

For years, South Melbourne has been one of the strongest advocates for structural reform within Australian football, consistently calling for an open pyramid that rewards sporting merit rather than maintaining a closed league system.

Papastergiadis argued that Australia Cup fixtures continue to showcase the depth of talent throughout the domestic game, with NPL clubs regularly proving they can challenge and defeat professional opponents despite operating with significantly fewer resources.

He believes these performances should not simply be viewed as isolated “cupsets”, but as evidence that Australia’s football ecosystem is ready to embrace a promotion and relegation model that provides ambitious clubs with a genuine pathway to the top flight.

The result against Adelaide United adds another significant chapter to South Melbourne’s storied history. One of Australia’s most successful clubs, South Melbourne has long maintained aspirations of returning to the national stage, backed by a passionate supporter base, strong infrastructure and a proud footballing tradition.

For Papastergiadis, victories such as Thursday night’s reinforce the argument that clubs should earn opportunities through performances on the pitch.

“The Australia Cup continues to show what’s possible when clubs from different levels of the football pyramid compete against one another,” he said.

“Our football should be built on opportunity and merit. Clubs that perform consistently and invest in their communities should have the chance to progress to the highest level.”

South Melbourne will now turn its attention to the Round of 16, where it will look to continue its impressive cup run.

Beyond the result itself, however, the victory has once again fuelled discussion around the future of Australia’s football structure and whether the growing strength of clubs outside the A-League should accelerate the push towards a fully connected national competition.

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