Subway Country Director Shane Bracken: “The history behind this code is something that we’re extremely proud to be involved in”

Subway Socceroos

Ahead of the Socceroos’ Centenary clash with New Zealand, Football Australia unveiled Subway as the new naming rights partner of the country’s Senior Men’s National Football Team.

The record-breaking, three-year partnership is the largest ever national team sponsorship deal in Australian football history and sees the world’s largest sandwich chain – with more than 37,000 locations globally – secure the naming rights of the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys.

As part of the game-changing deal, Subway also becomes an Official Partner of the CommBank Matildas and the Australia Cup, the largest knock-out competition in Australia with over 700 teams from all corners of the country entering each year. Subway will have exclusive category rights for the Socceroos, CommBank Matildas, men’s and women’s youth national teams, and the Australia Cup.

Subway Australia & New Zealand Country Director Shane Bracken attended the Socceroos’ Centenary Gala and spoke on behalf of the leading multi-national fast food restaurant franchise.

He addressed a room filled with Socceroos legends and Team of the Century inductees, as well as representatives from Football Australia amongst a wide range of Australian football’s various stakeholders.

“Spending a couple of hours in this room tonight you hear words like ‘family’. And you hear words like ‘team’. And you just know the history behind this code is amazing and it’s something that we’re extremely proud to be involved in,” Bracken said.

“I’m honoured to be here tonight with Chris Nikou, James Johnson, and so many legends of the game. It’s special to be here on a night where we’re celebrating the centenary, and we get the honour of being able to kick-off the Subway and Football Australia partnership. We recognise that this is a very important moment as football takes its place in the Australian sporting community.

“Subway has a long and proud Australian history and we’re delighted to unite these two green and gold brands. To us it’s a perfect fit; we love what football represents in Australia, particularly the 700+ community clubs. We’re extremely excited about the national and international scale of the Socceroos and Matildas, but we can’t wait to participate at the community level.

“Our business is a franchise business, with 1200 restaurants across Australia. And we form part of a community in just about every suburb in Australia. So, for us it’s extremely important to match our values and vision with Football Australia’s. And we’ve seen that very quickly already in the short time we’ve been involved.

“We value a fresh and healthy approach to food and we feel that Subway has that opportunity to fuel teams and individuals on a game day as well.

“Thank you for welcoming us into the football family and on behalf of everyone at Subway I wish the Subway Socceroos all the best for a successful World Cup campaign in Qatar and beyond.”

The event was followed by the Socceroos and New Zealand match at the same venue of Suncorp Stadium, where 25,392 fans showed their support.

An amenities refresher for NSW grassroots custodian

The NSW Football Legacy Program has worked in conjunction with the Bayside Council in providing $150,000 to the Bexley North Football Club (BNFC) who join the vast growing number of successful applicants of the Infrastructure Stream, which is the second round screening process.

The Football Legacy program is a $10 million investment founded by the NSW Government. The program’s intention is to continue the established growth of female football through freshly refurbished community facilities.

Furthermore, development programs, participation initiatives and potential ventures involving tourism and international engagement are all at the forefront of the overall objective the NSW government has regarding the growth of football within the state.

The $150,000 grant in which BNFC are receiving is going to be spent sparingly. Kingsgrove Avenue Reserve is in dire need of a rejuvenation, given the club’s recent rise to popular interest within the Football St George Association, BNFC experienced an astounding spike in membership.

Since the 2021 season, the club witnessed a spike in members, a 35% increase surge in overall involvement, highlighted by a 40% increase in female involvement.

The traffic that the club began to experience was a confronting yet exciting time for the community operated club. Their previous facilities could not cater for the extravagant influx of participants, hence the club opting to collaborate with the Bayside Council.

The grant successfully attained will be used to upgrade the amenities at Kingsgrove Avenue Reserve from top to bottom. The newly furbished facility has hosts a conference room, referee room, medical room, canteen, and storage area.

Further funding requested by BNFC is expected to be utilized in rejuvenating the current change rooms and bathrooms, as well as a through fixup of the established home and away locker rooms. The end goal insight, is to accommodate highly regarded women’s footballing outlets in the future.

BNFC President Eddie Yazbeck, mentioned the importance of what this grant will provide.

“We have worked closely with Bayside Council to develop a site plan for Kingsgrove Avenue Reserve and together we applied for the NSW Football Legacy Fund to help make our vision a reality,” he said via press release. 

“This grant will deliver a much-needed infrastructure upgrade, addressing concerns such as accessibility and safety, improved canteen facilities, storage for our kits, change rooms for players and referees.”

The Facilities and Grants Officer at Football NSW, James Spanoudakis, also added via media release. 

“Amenity buildings are the heart and soul of all football clubs across NSW,” he said.

The new amenities is expected to be completed towards the conclusion of 2024, ready to go for the 2025 winter season.   

Melbourne City proudly unveil their state-of-the-art-facilities

Melbourne City have proudly showcased their clubs latest project through the unveiling of their new state-of-the-art-facility, located at Casey Fields in Cranbourne.

The City Football Academy Melbourne continues to push the already established high-standards in which football across Australia are beginning to reach. The facility will host the men’s and women’s teams, as well as the club’s grassroot program, and an administration office is also involved in the newly developed location.

The Melbourne based club were inspired by their British parent and European juggernauts Manchester City have some of, if not the best facilities in world football. Melbourne City’s latest facility was developed in accordance to the structure and framework relating to Manchester City.

Within the newly furnished building, it’s features are acknowledged to stand out amongst other rival A-League entity’s. A 60-seat theatre and community classroom was installed to host club officials and guests, 16 changerooms combined with Hydrotherapy pools and two gyms, all designed to propel their playing personnel in achieving their peak athletic condition. Administration spaces where also created for Sports Science, Sports Medicine and club officials to all reside in.

The official opening took place on April 10 by City of Casey Chair of Administrators Noelene Duff PSM, and Melbourne City FC Vice Chairman Simon Pearce.


Located at the Casey Fields Sporting precinct in which is building quite the resume within the tenants it has acquired in various codes of sport across the state. The 5,900m2 facility that City now possess in their arsenal sits on eleven hectares of land, upon it they have five different football pitches, with varying surfaces.

The opportunities in which this facility presents to football fans and participants alike, are in abundance, 3,500 aspiring young football participants will be able to use the facilities on offer, with many more able to spectate City matches in which may be played at their Academy.

Melbourne City FC CEO Brad Rowse stated via press release:

“This amazing facility will be the new home to our Men’s, Women’s, Academy, and Administration teams, and will allow us to come together under the one roof to train, share ideas and challenge each other every single day.

“We’re setting new standards for football in Australia and laying the foundations for sustainable growth, on and off the pitch.”

With the latest edition of the McDonald’s City Cup being played at the newly launched facility, the tournament was a token showcasing that the clubs elite are not the only ones who will benefit from the facility but also local footballing communities in addition.

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