Supaturf is an Australian owned and operated company which plays an important role in the football community across the country.
The company, which was established in 1992, locally develops and distributes line marking machines, accessories and liquids for football fields across Australia.
Supaturf’s range of products, including their line marking and line removing liquids, are considered to be cost effective, easy to use and eco-friendly amongst other things.
Their reliability and profile have led the company to partner with various organisations over the years, including state governing body’s such as Football Victoria.
Supaturf’s partnership with Football Victoria has spanned multiple years and continues to be mutually effective for both sides, according to Victorian Sales Representative for Supaturf, John Hansen.
“It’s the fifth or sixth year of the partnership, basically we supply all the line marking for all the clubs,” he said.
“That’s what we specialise in…it’s why Football Victoria continue to support us, because we don’t step onto anyone else’s toes. We just do line marking, we have the line marking system, we make the machines – sell the machines, we make the paint – sell the paint, we are the wholesaler.
“We have direct access to the 350+ clubs under the Football Victoria banner which is great and the federation is very organised through Anthony Grima (Head of Commercial at the governing body).
“For Football Victoria, it gives them continuity that they’ve got a supplier that is Australian made and Australian own…basically everything is done here in Australia.”
Through the partnership, clubs are offered incentives to use and purchase products provided by Supaturf.
“We generally put out flyers and so forth, but normally there’s a conference in February, however that didn’t happen this year because of COVID. All of the clubs usually come through there and we will sell our stuff at the conference, giving them various discounts and specials.”
Supaturf doesn’t have similar deals with other football governing bodies across Australia akin to the FV deal, however, Hansen explained it was not that necessary as the company already has access to clubs across the other states.
When questioned why the rest of the football community should continue to choose and use Supaturf’s products, Hansen claimed: “Because we’ve been around for 30 years, we are the biggest in Australia.
“We export all over the world, including across to England and Japan. We’re very big in New Zealand for example as well, but most importantly we are Australian made, Australian owned and environmentally friendly.”
Supaturf’s products have been used on most major sporting stadiums in Australia as well, including famous venues such as North Sydney Oval, which once hosted Northern Spirit games in the old National Soccer League.
“To maintain a prestigious sporting field such as North Sydney Oval to it’s premium capability, the ground requires the best products and service, and with Supaturf, we can achieve those results,” said David Somerville, Assistant Grounds Manager at North Sydney Oval.
“Supaturf has been part of our field marking programme for many years now due to its high-quality paints, serviceability to its units and above all else their reliance when required in both product distribution and cost effectiveness to other similar commodities.
“Presentation is the end result to any turf manager and Supaturf allows that to happen – they will be part of our oval for many years to come.”
If any football club in Australia is looking to purchase line-marking products, here are a few reasons why it is vital to do so, according to the Supaturf blog.
This is why line-marking in stadiums is so important:
- Directional signs on the roads alert traffic as to where to access the stadium.
- Carparks – both traffic direction and car spacing.
- Pathways direct spectators to entry and exit points of the stadium.
- Emergency exits.
- Staff entry.
- Numbered seating in the stadium.
- The sporting field itself.
There is a lot involved in ensuring a venue is spectator-friendly, with most of that coming down to the ease of access spectators have to the stadium and knowing where to go once they are inside.
It is crucial to understand the different responsibilities of stadiums, patrons, players and staff which is why when line-marking is applied, it needs to be reliable and durable. Supaturf’s extensive range of line-marking equipment offers options to cater to individual venues and their specific line marking needs.
For more information and product enquiries on Supaturf, visit their website here.