Sustainable fan engagement made possible by Energy Floors

Energy Floors

As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon footprint of merchandise manufacturing and travel, new technologies could help offset the energy usage of stadiums, by means of fan engagement.

Energy Floors, a technology firm based out of the Netherlands, has tapped into the market of using pedestrian kinetic energy to produce clean power for stadiums and other venues. Kinetic energy is moving energy when humans walk, jump, run. Venues such as clubs, footpaths, and stadium concourses generate a lot of foot traffic, and this kinetic energy is absorbed by the concrete, pavement, or other surface. But what if that absorbed energy could be used to power the sound system, the floodlights, or the food stalls?

The Dutch company has been operating for the last 15 years – allowing clubs, parks, and even cities to develop sustainable, clean energy.

Energy Floors have partnered with the band Coldplay, installing temporary dancefloors at their concerts, allowing patrons to dance on the kinetic tiles below, generating clean energy throughout the show.

Energy Floors make the most out of high-traffic areas. In the case of stadiums, places such as entrances and exits, as that is where everyone must go through, with guaranteed movement. The footwells of seats is the other. When a goal is scored, pandemonium ensues. Jumping around, running down rows to hug the team in the corner, or hugging friends in the stands. It is where the most explosive energy can be produced. Not to mention, those whose legs bob up and down due to the stress of the game will inadvertently add to the kinetic energy released into the tiles.

With the cost of fuel and energy prices exponentially growing, both the public and businesses look to scramble for cheaper alternatives in the long run, with sustainable and renewable energy sources also offering the ability to promote themselves as a green club.

Dutch football giants Feyenoord in the Netherlands were one of the first clubs to introduce this technology into their clubs. The Rotterdam-based club and business joined forces, installing the kinetic energy tiles at areas of high traffic within ‘Rotterdam Stadium De Kuip’. This was a great success to both Feyenoord and Energy Floors, as well as the tens of thousands of visitors to the stadium. The concept of generating electricity just by walking on plates is a revolutionary idea and many are excited by the concept, and its potential applications.

A single adult walking on these kinetic plates creates two watts of energy, and up to 20 watts when jumping. Then considering the nearly 52,000 seats in the Rotterdam De Kuip that has thousands of people walking and jumping around the stadium – the kinetic energy absorbed by these plates is enormous!

The kinetic energy plates can also analyse data and benefit football clubs and other businesses who install these in their venues. The measurement of energy data can showcase to clubs which areas of the venue are the most visited, what parts of the game are the busiest around the stands, or the concourses etc.

Even during goals, it can figure out what certain level of energy is generated from fans. Finding places in the stadium that create more energy during a match can go a long way to determine repair and preventative maintenance for stadium crews. For instance, the ‘ultras’ area of Feyenoord’s fans will undoubtedly use more energy throughout the match, as they jump around and chant throughout the entire 90 minutes. This can lead to a greater focus of ensuring the structural integrity of the stadium is upheld.

Furthermore, it is a new direction in which fans get to be a part of the success of their football club. Supporting their own club in this way is beneficial to the environment, as it reduces costs for their club. The engagement of the fans has found new potential in kinetic.

WSC Sports: AI-driven sports marketing tool

WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, clubs and organisations.

Recently, WSC Sports has pledged to revolutionise the creation of sports content to speed up the production of traditional highlight reels.

The goal for any clients dealing with WSC, and there are over 450 sporting organisations from all over the globe, is to help rightsholders create more dynamic and fan-focused content while enabling them to better monetise their rights.

As outlined on the main website, there are five key pieces to the WSC Sports puzzle that make it such a successful and effective product, and these include:

AI-Based Content Analysis

AI-driven algorithms are revolutionising the analysis, indexing, and rating of sports events across a wide range of disciplines.

These context-aware systems are designed to capture pivotal moments both on and off the field, providing deeper insights into the game.

By enriching live broadcasts, archived footage, press conferences, and media libraries with detailed metadata, organizations can ensure that content is optimized for immediate retrieval and usage.

Automated Content Creation

The demand for diverse viewing experiences has led to the need for automated content generation.

AI solutions are capable of producing relevant and engaging content tailored to a variety of formats, from live and on-demand streams to Connected TV (CTV) and vertical formats optimized for mobile applications.

Content Studio

The evolution of sports content creation is being accelerated by AI-powered editing tools specifically designed for the industry.

These solutions offer users advanced creative control, enabling faster and more efficient production workflows while maintaining high-quality output.

AI-Powered Asset Management

Content management systems enhanced by AI are enabling seamless organisation, discovery, and distribution of assets.

These systems not only optimise workflow processes but also help organisations make better use of their entire content libraries, unlocking new possibilities for repurposing indexed assets into innovative formats.

Driving Fan Engagement

Proprietary AI solutions are playing a pivotal role in enhancing fan engagement.

By delivering personalised, immersive content experiences tailored to individual preferences, sporting leagues and clubs can connect with their audiences across a wide range of platforms and viewing formats, ensuring a more dynamic and interactive experience.

LALIGA in particular have focused entirely on capturing the younger audience through platforms like Instagram and TikTok, utilising algorithm-based content to reach more people and appear more relatable to that target audience.

How it can be introduced in Australian football

There can be no arguments about the A-Leagues lack of creativity and the same could be said for posts regarding the Socceroos.

The power of social and digital media in the eye of the average, young consumer is vital as seen by the Matildas team who are just as popular for their random off-field antics as they are for their 4th placed WC finish.

A digital media overhaul in Australia is clearly on the radar, first attempted by KEEPUP which in Jose Mourinho’s words; most would prefer not to speak about.

WSC Sports already works with Cricket Australia on producing entertaining content and football is this country’s sleeping giant.

There is a lot of potential in this AI-generated product which can start targeting younger audiences and producing media content the sport has not seen locally especially if it wishes to grow to enormous heights.

Conclusion

WSC Sports have become increasingly prominent in the football industry, taking over the digital media strategies of many top leagues including La Liga, NWSL, Bundesliga and the Serie A.

On top of that, they have partnered recently with smaller leagues and clubs with clubs like BSC Young Boys and the Czech First division who will become a part of a 450-strong client roster who employ WSC Sports’ award-winning AI-powered technology.

The company’s biggest clients include NBA, YouTube TV and ESPN with the mega success clearly indicating the future lies within AI-powered digital marketing and content creation.

To find out more about WSC Sports click here.

Cumulo9 enters into a collaboration deal with Auckland FC

Auckland FC and Cumulo9 have signed a collaboration that will see the Kiwi digital communications business become an inaugural partner of the club in 2024.

Cumulo9, a leading digital communications company from New Zealand, has become an inaugural partner of Auckland FC, the latest A-League team. This partnership highlights Cumulo9’s commitment to supporting local communities and driving positive change, in line with their mission to improve lives and outcomes.

Cumulo9, a certified B Corp business, is part of a global community of organisations that adhere to high standards of social and environmental impact.

They have achieved B Corp certification by demonstrating the dedication to ethical governance, sustainable business practices, and social responsibility.

They greatly value this recognition and are dedicated to using their innovative technologies to revolutionise how organisations communicate, improve workflows, and manage digital assets sustainably.

In early 2022, Cumulo9 began pursuing B Corp certification and initially consulted with various organizations that had experienced both success and failure in the process.

Fortunately, they started with a strong foundation of well-documented processes and procedures, which enabled them to present their social and environmental credentials to B Lab efficiently. As a result, Cumulo9 achieved a commendable score of 84.1 out of 100.

Cumulo9 CEO Chris Hogg shared his excitement about the deal, stating via press release:

“We are thrilled to support Auckland FC, a team that shares our commitment to community engagement and excellence. Football’s unifying power is something we deeply resonate with.”

Auckland FC’s Chief Commercial Officer, Mike Higgins, added via press release:

“Cumulo9’s support is integral to our vision of growing the game and nurturing young talent. Their values align perfectly with ours, making this partnership a natural fit.”

Cumulo9’s approach to partnerships is central to the company’s values, highlighting the significance of aligning business practices with community engagement and social responsibility.

This strategy is evident in Cumulo9’s dedication to strengthening local communities through its partnerships. By collaborating with Auckland FC, Cumulo9 seeks to enhance community involvement through sports, offering opportunities for local talent to excel and generating a positive impact across the community.

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