Sustainable fan engagement made possible by Energy Floors

Energy Floors

As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon footprint of merchandise manufacturing and travel, new technologies could help offset the energy usage of stadiums, by means of fan engagement.

Energy Floors, a technology firm based out of the Netherlands, has tapped into the market of using pedestrian kinetic energy to produce clean power for stadiums and other venues. Kinetic energy is moving energy when humans walk, jump, run. Venues such as clubs, footpaths, and stadium concourses generate a lot of foot traffic, and this kinetic energy is absorbed by the concrete, pavement, or other surface. But what if that absorbed energy could be used to power the sound system, the floodlights, or the food stalls?

The Dutch company has been operating for the last 15 years – allowing clubs, parks, and even cities to develop sustainable, clean energy.

Energy Floors have partnered with the band Coldplay, installing temporary dancefloors at their concerts, allowing patrons to dance on the kinetic tiles below, generating clean energy throughout the show.

Energy Floors make the most out of high-traffic areas. In the case of stadiums, places such as entrances and exits, as that is where everyone must go through, with guaranteed movement. The footwells of seats is the other. When a goal is scored, pandemonium ensues. Jumping around, running down rows to hug the team in the corner, or hugging friends in the stands. It is where the most explosive energy can be produced. Not to mention, those whose legs bob up and down due to the stress of the game will inadvertently add to the kinetic energy released into the tiles.

With the cost of fuel and energy prices exponentially growing, both the public and businesses look to scramble for cheaper alternatives in the long run, with sustainable and renewable energy sources also offering the ability to promote themselves as a green club.

Dutch football giants Feyenoord in the Netherlands were one of the first clubs to introduce this technology into their clubs. The Rotterdam-based club and business joined forces, installing the kinetic energy tiles at areas of high traffic within ‘Rotterdam Stadium De Kuip’. This was a great success to both Feyenoord and Energy Floors, as well as the tens of thousands of visitors to the stadium. The concept of generating electricity just by walking on plates is a revolutionary idea and many are excited by the concept, and its potential applications.

A single adult walking on these kinetic plates creates two watts of energy, and up to 20 watts when jumping. Then considering the nearly 52,000 seats in the Rotterdam De Kuip that has thousands of people walking and jumping around the stadium – the kinetic energy absorbed by these plates is enormous!

The kinetic energy plates can also analyse data and benefit football clubs and other businesses who install these in their venues. The measurement of energy data can showcase to clubs which areas of the venue are the most visited, what parts of the game are the busiest around the stands, or the concourses etc.

Even during goals, it can figure out what certain level of energy is generated from fans. Finding places in the stadium that create more energy during a match can go a long way to determine repair and preventative maintenance for stadium crews. For instance, the ‘ultras’ area of Feyenoord’s fans will undoubtedly use more energy throughout the match, as they jump around and chant throughout the entire 90 minutes. This can lead to a greater focus of ensuring the structural integrity of the stadium is upheld.

Furthermore, it is a new direction in which fans get to be a part of the success of their football club. Supporting their own club in this way is beneficial to the environment, as it reduces costs for their club. The engagement of the fans has found new potential in kinetic.

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Nine eyes Optus Sport as Stan Sport expansion opportunity

Nine Entertainment is reportedly in discussions to acquire Optus’ sports streaming service, Optus Sport, as part of plans to strengthen its own Stan Sports platform.

This would include handing over the rights to the Premier League, which has been the main selling sport in Optus’ sports streaming subsidiary.

According to the Australian Financial Review (AFR), Nine initiated talks in December, while Optus has been seeking buyers for the service since late 2023.

Optus Shifts Focus Back to Core Business

Optus initially launched its sports streaming service to diversify revenue streams and complement its telecommunications offerings. However, the company has decided to refocus on its core operations and move away from content-based ventures.

In recent years, Optus Sport has opted not to renew broadcast rights for major competitions such as La Liga and the UEFA Champions League, reflecting a strategic shift towards cost-cutting and prioritising its core telecommunications business.

Additionally, the service has seen its subscription price increase from $14.99 to $24.99 over the past two years. Optus also introduced charges for its customers, who previously enjoyed complimentary access to the platform, further signalling its move away from subsidised content offerings.

Nine’s Strategy to Stay Competitive

Acquiring Optus Sport would enable Nine to secure key sports rights, including the English Premier League and FA Cup, while expanding its subscriber base.

This move comes as the Australian streaming landscape becomes increasingly competitive, with international player DAZN poised to enter the market.

DAZN, which recently acquired Foxtel in a AU$3.5 billion deal, is expected to make a significant impact when it launches locally later this year.

Stan Sports: Building a Robust Portfolio

Stan Sports currently holds the rights to premium events such as the Olympic Games, UEFA Champions League, and several rugby union and tennis properties.

Adding Optus Sport’s rights would bolster its offerings and help Nine contend with rivals like Paramount+, BeIN Sports, Amazon Prime, and free-to-air broadcasters.

Consolidation on the Horizon

Australia’s crowded sports media market is ripe for consolidation, with multiple players vying for lucrative rights deals.

Free-to-air broadcasters have maintained a strong foothold, supported by Australia’s anti-siphoning laws, which ensure key events remain available outside paywalls.

Conclusion

While Nine has declined to comment on the AFR report, Optus noted it routinely reviews its businesses to ensure they deliver value.

As the market evolves, this potential acquisition could be pivotal in shaping the future of Australian football broadcasting.

As it stands, the average Australian consumer requires at least four subscriptions to watch every European competition and each of the Top 5 leagues which remains a frustrating solution to legal broadcasts in the country.

Footbar Meteor tracker: a data tracker for everyone

Hailing from France, Footbar is a football technology startup aiming to boost personal performance by providing individualised data to athletes via the organisation’s flagship product – the Meteor tracker. 

Guided by the desire to “democratise access to artificial intelligence in soccer”, Footbar’s Meteor tracker is a non-intrusive and affordable product designed for use by amateurs and professionals.

Headed by experienced individuals in the footballing world such as Stéphane Martin (former president of Girondins de Bordeaux) and Jacques D’Arrigo (former director at Nike and Girondins de Bordeaux), the company has flourished.

Having previously been recognised as the first tracker to be endorsed by the KNVB (Dutch Football Association) and awarded by the FFF (French Football Federation),  Footbar has also enjoyed an extremely successful 2024.

Commercially, the company sold over 30,000 trackers across the year while crucially expanding its club portfolio through gaining 80 contracts with professional and amateur clubs, including big names such as RB Leipzig, Rayo Vallecano, FC Groningen and FC Metz.

The Meteor Tracker 

Designed for clubs and players across the world, the Meteor tracker is an easy to use and comfortable tool.

Instead of being obtuse, bulky or heavy, the Meteor is an incredibly small and lightweight device that either sits in a leg sleeve or is strapped to an athletes’ calf, depending on the player’s choice, in order to measure their performance.

Validated and certified through rigorous testing by Dutch sports analysis company Inmotio, Footbar’s Meteor tracker has been proven to accurately track two types of data.

The first type is technical data, this range of statistics covers explicit footballing actions. Meteor records the following technical data:

  • Shots: Number of shots taken, including clearances and crosses.
  • Max Shot: Fastest shot taken, recorded in km/h.
  • Average Shot: Average speed in km/h of all shots taken.
  • Pass: Number of passes made.
  • Possession: Number of seconds with ball.

The second set of data is physical data, covering non-footballing actions. Meteor tracks physical data such as.

  • Distance: Total distance moved, recording in kilometers.
  • Activity: Proportion of distance covered while running.
  • Sprint Max: Fastest speed achieved.
  • Race: Total time ran, recorded in minutes and seconds.
  • Sprints: Number of times a player recorded a speed 30% above average pace.
  • Average Sprint: The average speed of all recorded sprints.

Utilising artificial intelligence, Footbar breaks down all data recorded by the Meteor and conveys into a digestible format which can be simply accessed through the tracker’s companion app “Footbar”, available on the Apple App Store, or Google Play. This allows coaches and players to access match data on the fly, in their hand, in an easily understandable package.

Acknowledging the long stints players are active for, Footbar has developed the Meteor tracker to be operational for six hours without charging, ensuring coaches do not have to worry about recharging equipment in-between double header matches or long training sessions, letting them focus on what is important.

However, in the event the Meteor tracker needs to recharge, the device has a rapid average charging time of 30 minutes, allowing it to be quickly ready for action. Additionally, the Meteor tracker utilises a small USB adapter, making it easily portable and versatile.

Conclusion 

Having delivered 30,000 products to professional and amateur clubs, across all continents and in 134 countries, Footbar has evolved from a simple start up to a global frontrunner through delivering a world-leading product in the Meteor tracker.

Armed with a global face advertising the brand in Raphaël Varane, Footbar continues to grow, achieving 12 million views on TikTok in 2024 from 30,000 in 2023.

As the organisation’s momentum continues to push it further into the future, the Meteor repeatedly delivers excellence for clubs across the world and could be a valuable tool to elevate those looking to improve.

 

 

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