Swan Retail: Promoting clubs through powerful app 

Liam Watson

Swan Retail’s software development has seen the creation of FUSE – an app that has all the best fan engagement features in the one place. 

It’s been a mixed bag for Australian audiences wanting to go to live sporting events, as lockdowns and restrictions have not always gone in our favour. 

For sport clubs, they have become more reliant on finding ways to engage with their fan bases via digital, as the typical match day inclusions do not always go to plan, with unpredictable Covid-19 changes. However, what is for certain is that clubs cannot be stopped in exploring ways to promote their team in a variety of ways. 

Swan Retail has identified the demand for digital and online resources, where they have taken their expertise into the sports & stadium area. 25 years’ worth of experience has lended itself towards furniture & homeware, fashion and specialty retail to name a few. 

Swan Retails app, FUSE, encapsulates that a club is searching for when it comes to fan engagement. It is completely branded to suit a club’s identity and includes an immerse news feed to create engaging content that you would see on a social media platform. The only difference here is that the app takes everything from a club and showcases that directly to a fan, rather than trapping it in amongst other competitors.

When a fan uses FUSE, their sole focus is on the team they support. FUSE is the application that integrates quality engagement, offering clubs the chance to interact with their fans, build their brand, reward loyalty and drive sales. 

Available on the App Store and Google Play, FUSE has a host of features to maximise marketing potential: 

  • Build and theme a business app. 
  • Clubs can customise their branding. 
  • Scale up only when clubs need to. 
  • Deploy to iOS & Android. 
  • Potential to be live within four weeks. 
  • Deliver engaging content through the app feed. 
  • Segment, target and deliver content based on purchase data. 
  • Display real-time loyalty points and loyalty account balances. 
  • Wrap and enhance a mobile website. 
  • Harness the power of push notifications. 
  • Drive footfall, sales, traffic and conversion. 

FUSE can bring fan engagement benefits that are developed around loyalty. To build and sustain a fan base, Swan Retail helps to bring promotions to life. The app provides the go-to resource for planning and delivering promotional campaigns, leading to an increased rate of revenue. 

Clubs can bring across their creativity and connect with fans in a more personalised manner, whether it be game day or to provide greater access off the pitch. Swan Retail have partnered with Warrington Wolves Rugby Club, Ipswich Town Football Club and Stoke City Football Club who have already seen the following benefits: 

  • News, events, polls and promotions form the pivotal part of FUSE, making content the app’s bread and butter. This can be implemented further by integrating an online shop, which can be a post of a goal celebration during the match with a promotion applied to the player’s kit. 
  • Push notifications as a regularity can consistently bring fans to the app once they have been informed of new content, rewards and timely promotions that all contribute to driving sales. 
  • Loyalty points can be accrued to make fans feel part of something special and to be rewarded for their support. 
  • A website within the app to collaborate a fans’ online experience by seamlessly allowing them to browse and buy from a store without leaving the app. 
  • Calls-to-action as a way of offering new products such as kit releases and the ability to use redeem promotions and use rewards points. 
  • Custom forms can be created as a crowdsourcing tool to get feedback and insights from the people that make the club tick and learn more about how to maximise profits. 

To learn more about Swan Retail, and to have a read of their case studies, you can find it here. 

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Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future

Staff Writer

Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading technology company set to revolutionise the club’s infrastructure and day-to-day operations.

The partnership will debut with a massive redevelopment of the Liverpool FC Academy — a project that promises to transform the way future Reds stars train and develop. The upgrade will feature a new full-size indoor pitch, an outdoor pitch with stands, and state-of-the-art medical and sports science facilities designed to nurture the club’s next generation of talent.

Using Trimble SketchUp®, the redevelopment will create a world-class environment for young players to learn, train and thrive. This collaboration ties directly into Liverpool’s broader vision to drive innovation, boost performance, and ensure its facilities continue to meet the demands of the modern game.

Beyond the infrastructure improvements, Trimble’s brand will also feature across Anfield and LFC’s digital platforms — reaching one of the largest audiences in global sport. With more than 215 million social followers, 12 million YouTube subscribers, and a staggering 583 million cumulative TV viewers across all competitions during the 2024/25 season, Trimble is set to gain enormous worldwide visibility.

Ben Latty, Chief Commercial Officer at Liverpool, said:
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy.

“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”

Rob Painter, President and CEO of Trimble, added:
“Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach.

“LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous improvement. We’re confident that this unparalleled exposure will propel the brand further with extended global resonance.”

Liverpool’s latest move isn’t just another sponsorship deal — it’s a statement of intent. By joining forces with Trimble, the club is doubling down on innovation, investing in the future, and ensuring its young stars have the best possible platform to shine for years to come.

Growth Lighting Company Rhenac Launches New Product, The RML 400

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Image Credit: Rhenac

Rhenac, a growth lighting specialist company have released their latest product in their unique Complete Light Spectrum line, the RML 400, which delivers turf care across a 400 spm area using UV-C lighting equipment.

The RML 400, like all in the CLS range, is designed for businesses who want to maintain their sporting pitch with efficient and sustainable means — with industry-leading LED technology attached to a lightweight-rig design, the RML 400 provides state of the art turf growth under simulated conditions.

The LED system on the product stimulates natural sunlight using Rhenac-patented technology, which is backed by years of research and development in plat research at the Technical University of Munich (TUM) and used by several elite stadiums.

CEO of Rhenac, Horst Theisen explained the RML 400 lighting is not just about one monochromatic light: it’s much more.

“It’s about creating balanced light recipes that replicate natural sunlight and adjusting temperature to support every stage of turf growth,” he said via press release.

“Red light stimulates germination and shoot growth, while blue light promotes root development, shear strength, leaf structure and density. White light enhances overall turf health and vitality, while far red drives length growth.

“The ability to create bespoke recipes with this mixture of light, combined with infrared heating, ensures the optimal conditions for turf recovery, resilience and consistent playability.”

Rhenac prides itself on solving problems for their clients by using their already existing technology and adapting and personalising it in various ways.

Rhenac’s range of pitch care products and projects can be design specifically for stadiums and other customers, resulting in CLS equipment varying from compact frames for smaller pitches, to inbuilt structures and lighting for major venues.

Rhenac GreenTec

Rhenac sources their research and development through their engineering hub Rhenac GreenTec, founded to study and stay up to date in plant growth within climate chambers without natural light, to then use the data to update their products range.

Modern stadiums and training centres use Rhenac products to keep their pitch’s health and growth consistent all year round due to constraints like parts being under shade from stands, the demanding of training and play, as well as weather.

The results seen by those using the CLS range estimate a 100-percent boost to root growth with double the biomass, 40-percent fewer input requirements to the pitch, and 30-percent more playable hours, all done chemically-free.

The RML 400 is also equipped with analysers and real-time sensors that look deeper into the maintenance of the turf to help venue managers and grounds people to understand more about the reaction of the pitch to the light and its circumstances.

Alongside its advanced lighting technology, the RML 400 benefits from Rhenac’s collaboration with Turf Lighting Solutions who pioneer in single-row aluminium mobile lighting which ensures an easy-to-handle rig that’s practical for ground people to transport, deploy and store.

The RML 400 also includes intuitive controls, light sensor automation, smart remote operation from pitch side, using data-driven resources to ensure long-term reliability.

Turf Lighting Solutions

Turf Lighting Solutions is a subsidiary and partner of Rhenac who specialises in the development and design of the lighting and lightweight rigs (which TLS brought over with the partnership), delivering more than 600 rigs to 120+ stadiums, clubs, and sports venues worldwide.

TLS also designed and created some of Rhenac’s products like turf fans used to control temperature and improve airflow and spray cannons and air blowers for targeted treatment.

The company also consults and advises venue managers towards tailored services for each pitch’s unique conditions, and full lifecycle support from the initial enquiry to ongoing maintenance and optimisation.

Together, Rhenac have operated for over a decade with several decades of knowledge and industry experience from their team.

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