Sydney FC has announced a one year renewal of their major partnership with Australian online used car dealership Carma.
This agreement extends the partnership between the club and Carma for a second season after last season was deemed a successful and progressive move.
Carma will continue to be showcased on the Sky Blues’ Men’s and Women’s back of shorts and they will continue their mutual desire together to make a difference to people by providing exceptional experiences in innovative ways.
Carma is a fully digital used car dealership, headquartered in Sydney, that offer customers a large range of quality used vehicles at cheap fixed prices.
Sydney FC members and fans have benefitted over the last 12 months from this partnership through special offers and discounts to help them buy cars.
Sydney FC Chief Executive Officer Adam Santo explained the success of this collaboration that started last season.
“Carma have been a fantastic partner for our club and I’m delighted we’ve agreed to continue our relationship. Santo said via Sydney FC press release.
“Carma’s revolutionary strategy and best-in-class service has made a big difference to the lives of many Sydney FC Members and fans who’ve bought cars over the past 12 months.
“They are visualising further growth and expansion for their brand, and we are delighted they want to work with Sydney FC again to achieve that.”
Co-founder and Chief Commercial Officer Yosuke Hall mentioned that the partnership with Sydney FC was mightily successful and is pleased to be continuing the deal.
“Carma and Sydney FC have a great, close working relationship and it has been incredible to witness such success,” Hall added via media release.
“We’ve had great support from Sky Blues Members and their families and I’m glad Carma has been able to resonate with supporters.
“We’re committed to bringing trust and ease into buying a pre-owned car for Australian families and Sydney FC is helping us do that.
“It’s all about creating a great experience for people who come to us and I’m delighted we’ve both been able to achieve that.”
The two parties have collaborated to make fun, bite-sized digital content pieces over the past year with both the Men’s and Women’s teams participating as they look to increase engagement and put a spin on a regular partnership.
This deal will see Sydney FC strengthen the relationship with Carma and keep their strong corporate family healthy as they hope to continue with on-field success after a shaky start to the new campaign.
