Sydney FC announce landmark partnership with Bank Of Sydney

Avatar

A brand-new commercial partnership has been inked between historic A-League side Sydney FC and the Bank of Sydney.

As A-League heavyweights and record holders for total Championships and Premierships within Australia’s domestic top-flight, such partnerships represent significant steps being taken by A-League sides to grow the strength of the league’s brand.

Bank of Sydney is dedicated to forging strong relationships with customers and community groups looking for a personal, rewarding banking experience. The deal represents a major alignment with a sports club.

Sydney FC Chief Executive Officer Danny Townsend was delighted to announce the Bank of Sydney as a partner for the club heading into the future.

“It’s a great partnership between two proud Sydney institutions,” he said.

“Sydney FC and Bank of Sydney have a shared focus on serving their people and their communities in Sydney, New South Wales and Australia. With our dual focus I can’t wait to see what we can achieve together in this space.”

Miltos Michaelas, the Bank of Sydney’s Chief Executive Officer, reiterated Townsend’s excitement at the prospect of the two institutions joining forces.

“We’re really excited that our major sports partnership is with Australia’s most successful football club,” he said.

“Like Sydney FC, we’re committed to diversity, inclusiveness and supporting our customers. Our plan is to combine our efforts and ensure we are both serving our community to the best of our ability.”

“I can’t wait for the season and our work together to begin, and I’m looking forward to a great couple of years.”

Over the next two seasons, Bank of Sydney’s logo will appear on the front of the Sydney FC’s A-League shorts, they will be involved in home game activations and will provide a supportive digital presence to the Sydney FC audience.

Previous ArticleNext Article

Queensland Government grants boosts growth and affordability

Avatar
Image credit: PxHere website

Queensland’s sporting community will benefit from comprehensive state government grants, which will help kids join local clubs, support elite athletes, and upgrade facilities.

For children

  • Access up to $200 in FairPlay vouchers per eligible child to assist with sport and recreation club membership costs.
  • Support of up to $800 is available through Emerging Athlete Pathways for athletes and officials under 18 attending state, national and international competitions.

For clubs and organisations

  • Become a registered organisation to accept FairPlay vouchers, allowing eligible children to use up to $200 towards membership, registration or participation fees.
  • Register your organisation’s competitions at state, national and international levels through Emerging Athlete Pathways to enable athlete and official funding eligibility.
  • Apply for the Minor Infrastructure and Inclusive Facilities Fund to create accessible, safe and inclusive community sport and recreation spaces.
  • Not-for-profit sport and recreation organisations can access Active Clubs funding to support volunteers and deliver flexible, safe physical activities to boost participation.

Disaster recovery

  • Eligible not-for-profit sport and recreation organisations affected by significant weather events can apply for up to $5,000 through the Sport and Recreation Disaster Recovery Program to restart operations.

Other Sports and Recreation funding sources

  • Explore funding opportunities for not-for-profit organisations through your local council.
  • Contact your state sport and recreation organisation for information about activity-specific funding options.
  • Access various funding programs for individuals and sporting organisations through Sport Australia.

Sporting clubs have always been vocal about the importance that government backing has in the upkeep of the sporting industry.

Though it will take time to see the full effect of these grants, this comprehensive list of grants shows that Queensland’s government is dedicated to supporting its sporting industry.

It’s a positive sign and hopefully, it will help increase the sporting output and relieve the financial stress for the people of Queensland. A strong sporting Queensland is a benefit for sport in the country as a whole.

Learn more here.

Major grant boost for women’s football in NSW

Avatar
NSW Government - Level the Playing Fund
Image credit: Football NSW

In a major win for women’s football growth in NSW, a $654,000 grant from the Federal Government has been awarded to support the ‘Play Our Way’ initiative for women and girls.

Football NSW’s ‘Empower Her’ project, focused on leadership, education, and inclusion for women in football, was among 120 grants awarded as part of the Federal Government’s $55 million scheme.

The grant will focus on three key areas—leadership, education, and inclusion—to attract, retain, and develop women in football. It will also support intersectional communities through initiatives like the NAIDOC Cup for First Nations youth and community sustainability efforts for priority groups via Football4All and the State Parafootball team.

Football NSW CEO, John Tsatsimas, mentioned the crucial role that the funding will have for Football NSW.

“The generous funding from the Federal Government will play a pivotal role in supporting Football NSW’s mission to expand and elevate female participation in football across the state, ensuring that more women and girls can thrive in the sport at every level,” he said via press release.

“Female football continues to soar following the incredible success of last year’s FIFA Women’s World Cup Australia & New Zealand 2023™.

“Over the past 12 months, female participation has surged by an impressive 23%, reflecting the growing enthusiasm and opportunities for women and girls in the sport.

“We are incredibly grateful to the Federal Government for their invaluable support. This funding will help us grow and create more opportunities for women and girls to participate in all facets of football across NSW.”

Sport Minister, Anika Wells, added her comments about the Play Our Way initiative.

“Play Our way is the single biggest package for women’s sport participation and facilities ever and these 120 projects will create greater opportunities for women and girls to enjoy being physically active,” she said via press release.

“The huge response to this grant opportunity, and the range of great project ideas, show that Australian communities want to be more supportive of women and girls.”

The grants are part of the participation stream, the first funding confirmed under the Albanese Government’s $200 million Play Our Way program.

A second phase of the Play Our Way program, focused on facility grants, will be confirmed soon.

Most Popular Topics

Editor Picks

Send this to a friend