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Sydney FC announce landmark partnership with Bank Of Sydney

Alex Wilkinson BoS

A brand-new commercial partnership has been inked between historic A-League side Sydney FC and the Bank of Sydney.

As A-League heavyweights and record holders for total Championships and Premierships within Australia’s domestic top-flight, such partnerships represent significant steps being taken by A-League sides to grow the strength of the league’s brand.

Bank of Sydney is dedicated to forging strong relationships with customers and community groups looking for a personal, rewarding banking experience. The deal represents a major alignment with a sports club.

Sydney FC Chief Executive Officer Danny Townsend was delighted to announce the Bank of Sydney as a partner for the club heading into the future.

“It’s a great partnership between two proud Sydney institutions,” he said.

“Sydney FC and Bank of Sydney have a shared focus on serving their people and their communities in Sydney, New South Wales and Australia. With our dual focus I can’t wait to see what we can achieve together in this space.”

Miltos Michaelas, the Bank of Sydney’s Chief Executive Officer, reiterated Townsend’s excitement at the prospect of the two institutions joining forces.

“We’re really excited that our major sports partnership is with Australia’s most successful football club,” he said.

“Like Sydney FC, we’re committed to diversity, inclusiveness and supporting our customers. Our plan is to combine our efforts and ensure we are both serving our community to the best of our ability.”

“I can’t wait for the season and our work together to begin, and I’m looking forward to a great couple of years.”

Over the next two seasons, Bank of Sydney’s logo will appear on the front of the Sydney FC’s A-League shorts, they will be involved in home game activations and will provide a supportive digital presence to the Sydney FC audience.

Tottenham Hotspur announce Science in Sport as their performance solutions partner

Tottenham and SiS

Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year deal.

The partnership will see SiS provide the Premier League outfit with products and a dedicated performance solutions framework, custom designed by the company to shape the team’s nutrition strategy.

Spurs will employ staff to work alongside SiS to help develop the programme, which will be led by the club’s lead nutritionist, Emma Tester.

“At Tottenham Hotspur we aspire to be the world’s best in performance nutrition. Since the start of pre-season, we have been working closely with James Morton and the team at SiS to get the products implemented across the squad and begin planning our wider nutritional strategy,” Tester said via Tottenham Hotspur.

“Having access and support from industry-leading experts is of huge benefit to us“We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.

In return, SiS will gain brand visibility on coolers and water bottles, as well as branding promotion at the club’s Tottenham Hotspur Stadium home on matchdays and at the club’s training ground.

Spursplay, the club’s recently launched streaming platform, will offer feature SiS-branded content demonstrating how the brand’s products are being used.

Included on the Board is Prof. James Morton, Director of Performance Solutions at SiS, who said via Tottenham Hotspur:

“Science in Sport are committed to fuelling the world’s best athletes and sports teams with world leading science and innovation. With our Performance Solutions programme, we tailor our research, innovation, and world class knowledge to deliver a true competitive advantage. We are delighted to partner with Tottenham Hotspur, a sports team who share the same pioneering values and vision.”

Exclusive content about the partnership will be available on SPURSPLAY, the Club’s new home of live and on-demand video content, including interviews and behind the scenes access to the Performance Framework being implemented. SiS-branded coolers and bottles will also regularly be seen pitchside on matchdays and during training sessions.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

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