A brand-new commercial partnership has been inked between historic A-League side Sydney FC and the Bank of Sydney.
As A-League heavyweights and record holders for total Championships and Premierships within Australia’s domestic top-flight, such partnerships represent significant steps being taken by A-League sides to grow the strength of the league’s brand.
Bank of Sydney is dedicated to forging strong relationships with customers and community groups looking for a personal, rewarding banking experience. The deal represents a major alignment with a sports club.
Sydney FC Chief Executive Officer Danny Townsend was delighted to announce the Bank of Sydney as a partner for the club heading into the future.
“It’s a great partnership between two proud Sydney institutions,” he said.
“Sydney FC and Bank of Sydney have a shared focus on serving their people and their communities in Sydney, New South Wales and Australia. With our dual focus I can’t wait to see what we can achieve together in this space.”
Miltos Michaelas, the Bank of Sydney’s Chief Executive Officer, reiterated Townsend’s excitement at the prospect of the two institutions joining forces.
“We’re really excited that our major sports partnership is with Australia’s most successful football club,” he said.
“Like Sydney FC, we’re committed to diversity, inclusiveness and supporting our customers. Our plan is to combine our efforts and ensure we are both serving our community to the best of our ability.”
“I can’t wait for the season and our work together to begin, and I’m looking forward to a great couple of years.”
Over the next two seasons, Bank of Sydney’s logo will appear on the front of the Sydney FC’s A-League shorts, they will be involved in home game activations and will provide a supportive digital presence to the Sydney FC audience.