Sydney FC announce significant five-year deal with Macquarie University

Sydney FC and Macquarie University

Sydney FC have announced a huge five-year deal with Macquarie University to become the Sky Blue’s principal partner.

The deal continues one of the most significant partnerships in the club’s history, with both parties already establishing a long-term relationship over many years. Sydney FC first began training at Macquarie University Sports Fields during the A-League 2006-07 season.

This news comes shortly after the opening of Sky Park, its brand new $30 million world class football and community precinct based at Macquarie University’s Sports Fields.

The partnership will focus on significant engagement between the club and the University’s community and health and well-being programs. In addition to that, Macquarie University will feature on both the Sydney FC’s Men’s and Women’s kits at the front.

Sydney FC Chairman Scott Barlow expressed his excitement to continue with Macquarie.

“This is the start of a new era in our partnership with Macquarie University,” he said in a club press release

“Over the last 17 years we have forged a strong relationship, and with the opening of Sky Park, we are now able to take this partnership to a new level.

“We are excited to work closer than ever before with Macquarie University to positively impact the lives of young people and our community through football.”

Macquarie University’s Deputy Vice-Chancellor Professor Rorden Wilkinson shared the same excited sentiment in his statement.

“Sydney FC has used Macquarie University as a training base for the last 17 years and this new collaboration is a natural evolution of our relationship. he added via media release.

“We are delighted to be deepening our partnership. Our value systems come together very well, given our shared commitment to nurture and develop talent in both education and sport.

“The partnership is a natural alignment for both organisations supporting grass roots health and wellbeing initiatives to do good in the world.

“There is shared commitment to inclusion and Sydney FC has an extraordinary heritage in its support of the A-League Women’s and Men’s competition and that’s something the University is delighted to help progress.

“The partnership is a unique opportunity for Sydney FC and Macquarie University to embark on a range of health and community support projects as a team. We want to use football as a vehicle for community participation and empowerment. We are both very keen to expand our shared accessibility agenda.

“We are also very happy that Macquarie University will be providing pathways to help players to transition to new careers at the right time.  Through our college and other entry pathways we have been increasing access to University for decades and we can’t wait to welcome some of the Sydney FC famous faces as our students.”

This partnership has been going strong for many years due to the fact that each parties values align in wanting to improve grassroots football as well as setting up young men and women for success.

This is a terrific decision by the Sky Blues who will no doubt benefit from the University’s facilities as they embark on potential success in the upcoming 2023/24 season.

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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