Sydney FC has agreed a new three season extension on their current partnership with Under Armour which will continue the previous season’s trend of producing exclusive Sydney-based kit designs.
Since the start of this partnership in 2019, Under Armour have had a large focus on creating designs for kits and other apparel that speak to the Sydney FC brand and the inner city itself, where the club is locally based.
In the recent 2022/23 campaign, both the home and away strips featured a pattern resembling the ceramic tiles at the Opera House and displayed their iconic motto ‘Sydney Is Sky Blue’.
The campaign included a hype trailer which captivated the Sydney city with Under Armour’s motto ‘Built for the future’ featured in the caption of the Social Media posts by the club.
The overall partnership has been popular with the Sky Blue fans, with many expressing their pleasure at the quality and focus on celebrating the club’s culture.
Sydney FC Chief Executive Adam Santo expressed his excitement at what the future holds for what has become a strong partnership with a global sports brand like Under Armour.
“Under Armour are a premium brand and despite significant interest from other parties we value our great partnership and are delighted to be continuing for another three seasons,” he said via press release.
“Under Armour have really bought into what it means to be part of the Sydney FC family and represent this great city.
“We are extremely fortunate to have partner who values our relationship to this extent and is prepared to go above and beyond to produce bespoke jerseys for our club.”
Under Armour’s mission is to give athletes an advantage through their innovative technology in both their sneakers and apparel as well as outlining that connecting with the players and fans of the clubs, they partner with is a vital goal.
Under Armour Managing Director Australia and New Zealand Fernando Reani added in a club statement:
“Collaborating with Sydney FC on the ideation, design and production of their iconic Sky Blue kits continues to be a great honour for us as they represent the fabulous city of Sydney. This partnership enables us to provide performance solutions for the players, while emotionally connecting with the fans.”
With this extension until 2026, it makes Under Armour the longest serving apparel partner in Sydney FC’s history. With its large focus on providing the fans and players with the best possible product, they are successfully forging a legacy with the most successful club in Australia.
