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Sydney FC links with SEDA to run Sport & Business Program

Sports-Business

Sydney FC are now accepting applications for the Sport & Business Program, with a one-year dual-diploma on offer.

Powered by SEDA Group, the Sydney FC Sport & Business Program will give students a chance to study in a practical and hands-on environment at Sydney FC.

The diploma will cost students around $14,000 for the year, with four face-to-face days of training and assessment set to take place each week, inclusive of facilitated online delivery for some subjects. Students are also required to complete 80 hours of practical placement in the industry.

Among the benefits, students will develop skills and knowledge across a variety of areas including sponsorship, project and event management, talent identification, social media and marketing. They will connect and learn from Sydney FC’s sports industry experts, coaches and elite players, providing a glimpse into the business elements involved in running a football club.

Students can study a curriculum matched to their interests, complete a practical placement, run major projects, and participate in football-specific high-performance activities which are all designed to further develop skills and experience.

Australian Professional Leagues (APL) and Sydney FC Chief Executive Officer Danny Townsend believes the program will open the door for some of the best young business minds in the country to come through.

“We’ve been working with SEDA now for a long time in a secondary school education program, and we felt that providing a tertiary extension to that would allow for more young, aspiring sports people to get into the game,” he said.

“We’re in the process of building our Centre of Excellence at Macquarie Park, and now we are able to utilise that facility to deliver this program in partnership with SEDA.

“We felt that it was the right time to do it, particularly with the Women’s World Cup coming, to also give young females the opportunity to engage in sports business.

Townsend was excited to use the new program as a tool to engage with and identify talent outside of their current way of recruiting stuff which was dependent on volunteers or internships.

“They will come out of that program with an understanding of the club’s inner workings and therefore be able to integrate if we need a role filled,” he said.

“But equally, we see it as a pathway to get some of these students into university.

“We are fortunate that we have a great relationship with the University of New South Wales and we’re working with them to determine how this program can bridge into a full-fledged degree.”

In comparison to what’s already available for sports-business education, Townsend sees more that can be done in specific areas.

“Academic education is great, and it’s important, but equally, having that practical experience goes a long way to really rounding future employees for any sporting landscape.

“Being able to do a course like this gives you exposure to every component of the runnings of a professional sporting club.”

Applications are open to all eligible year 12 graduate students, with the program set to begin in January 2022. You can find all details and register here.

Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Aussie-first membership platform, with members to gain more control over the customisation of their membership packs.

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

K-League’s beneficial partnership with La Liga: A blueprint for the A-League?

Late last year, the Korean K-League and Spain’s La Liga signed an MOU to advance the collaboration and communication between both leagues and mutually grow their competitions.

At the time of the announcement of the three-year partnership, matters that the two leagues were set to focus on included the development of sport projects, different training programs, addressing anti-piracy issues and creating an economic control mechanism for the K-League and its clubs.

Since last December, the leagues have conducted a wide range of joint workshops and campaigns on these different agenda items.

For example, La Liga has offered multiple training sessions to coaches and K-League staff based on the experience of the La Liga Sports Projects team in their initiatives across the globe. These sessions are held virtually (with a scope to return to face-to-face if COVID allows) with Spanish clubs such as Valencia CF and Elche participating in them, and is set to continue deep into the 2021/22 season.

Similarly to what has been done with coaching education, both leagues have held virtual training conferences on financial control to ensure the viability and long term growth of the K-League and its teams. Using an offline format, a mechanism which has allowed La Liga clubs to reduce their debt from €650 million in 2013 to €23 million in 2020 will also be explained this coming season.

A prominent area which the two leagues looked to address in the initial months of the agreement was the fight against audio-visual piracy. The K-League have launched the “Protect K-League” campaign and alongside the technological advancements developed by La Liga’s anti-piracy branch, this seems to be a high priority for the two competitions.

The eSports field will also be targeted in the coming months, with the K-League and La Liga to carry out joint projects and activations. Both countries have seen the importance of the gaming world and have grown significantly in this sector in recent years.

Yeon Sang Cho, general secretary of the K-League, spoke about the advantages of the arrangement with La Liga.

“Since the signing of the agreement last December we have seen how our relationship with La Liga has gone from strength to strength and how we have worked together to overcome such a difficult situation,” he told the La Liga Newsletter.

“We are impressed with La Liga’s commitment.

“Thanks to it we have been able to adapt to the limitations imposed by the pandemic; carry out virtual training meetings for K-League coaches and their clubs; and also an in-depth analysis of economic control mechanisms, which are key to creating a sustainable professional football industry. Here at the K-League we are very happy with the progress of the relationship and we look forward to a future where these ties become even stronger.”

Sangwon Seo, La Liga’s delegate in South Korea, spoke of the early success of the partnership.

“For us at La Liga it is a great source of pride to be able to count on such an important ally as the K-League and to share our knowledge and experience with them,” he told the La Liga Newsletter.

“These first months since the MOU was signed have been very productive and we have experienced a very enriching exchange of knowledge that has allowed us to move forward despite the global pandemic.

“At La Liga we face this season with great enthusiasm, and a desire to deepen our relationship with the K League and to bring our joint projects to fruition.”

It’s a great move for the K-League to improve their operations through help from one of the world’s top leagues, something which the A-League should envy.

Because of initiatives like this they are setting their clubs up financially for the long-term future and accessing training methods that are of a world class standard.

The A-League should be looking at this example of the collaboration between these two leagues if they want to become a more prominent competition in Asia.

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