Sydney FC looks to support its community with opening of world class facility at Sky Park

Sydney FC Sky Park

Australia’s most successful club Sydney FC is sure to be continuing with that standing as they opened its new facility in Sydney’s North.

The new state-of-the-art facility cost $30 million and will act not only as a facility for a world class football precinct but will also be a vital community facility.

The park will be used by Sydney FC as a training ground and the club will particularly focus on developing its A-League Women’s squad from the facility. It will be the first the time that the entire club will be based out of the same location.

Speaking on the club’s excitement Sydney FC Chairman, Scott Barlow – had this to say at the parks launch:

“Sky Park is finally here. It is a world class facility that we have been working on for many years,” he stated.

“It brings together our entire club under the one roof for the first time in our history.  We now have a home, in Sky Park, to be very proud of.

“Sky Park will also provide our club with the opportunity to expand our many grassroots programs to have an even greater positive and lasting impact on the community.

“I’d like to thank the New South Wales government for their support over the course of this project and their recognition of the significant positive impact our club is having across Sydney’s football community.”

Barlow was joined by NSW Minister for Sport, Steve Kamper, who on trend with other politicians at the moment, expressed the power that the Matildas have had in changing the perception of the beautiful game.

“Sydney FC are Australia’s most successful A-League club, with some of the world’s greatest players donning the Sky Blue jersey, including Italian great Alessandro Del Piero, former Socceroos Brett Emerton and John Aloisi, and current Matildas Sam Kerr and Caitlin Foord,” he added via media release.

“The state-of-the-art Sky Park Centre of Excellence will provide a world-class high-performance training and community facility that will improve male and female academy and pathway development, and strengthen the club’s connection with their passionate fans.

“The NSW Government is committed to breaking down barriers in women’s sport, and Sky Park features dedicated female facilities that will produce more Matildas to do us proud on the world stage, just like the ones wearing the green and gold at the FIFA Women’s World Cup 2023.”

Not only is this a momentous day for Sydney FC, but also the wider community is also looking to benefit. The park is based out of Macquarie University, and this will be sure to lead to further collaboration opportunities between the club and the university.

Macquarie University Vice-Chancellor, Professor S Bruce Dowton, spoke of the vibrancy that the new facility will bring to the community.

“It is Macquarie University’s pleasure to welcome Sydney FC’s Centre of Excellence to its campus,” he stated via press release.

“The first-class facilities, and the activity they will attract, will add to the vibrancy of our great campus, and create opportunities for meaningful collaborations between Sydney FC and the University.”

The new facility boasts among its club room facilities a player’s lounge, boot room, and community space. The park will also offer green space and sporting fields both for training and games.

The club will allow Sydney FC members all year access to the facility something sure to help the club connect with its passionate fan base and hopefully also help to inspire Australia’s next generation of elite footballers.

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Melbourne Victory and BYD drive innovation through new major partnership

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

Episode 4: “You could have sold it out twice”: Peter Filopoulos on why unification is the way forward

PETER FILOPOULOS sees Saturday’s Australia Cup final between Melbourne Victory and South Melbourne Hellas as a ‘unification event’ that must be harnessed as a window to the future – rather than a means of stirring up old division – if Australian football is to progress.

“This game sold out organically, and having run marketing, corporate affairs and communications at Football Australia previously, I don’t think they would have needed to spend one single dollar on marketing,” Filopoulos told Soccerscene Unfiltered.

“You could have probably sold it out twice! This tells me it’s the sort of product the fans want; it’s authentic and taps into the new and the old, and demonstrates culture as a real asset. You couldn’t have scripted it better.

“If I was in a decision-making position at the A-League, I’d be looking very closely at why fans have responded in such an emphatic way.”

Filopoulos has seen it all across his near-35 year career in sports administration, which by his calculation has been split evenly inside the Australian football tent and outside it – but when outside, always with at least one eye glancing back.

Fifteen years across AFL clubs Hawthorn & North Melbourne as that code moved from a financially traumatic 1990s into a wealthier new millennium; five years at Football Australia: ‘easily the most transformative period for Australian football in its history’; stints with Etihad Stadium and even a period ‘completely out of my comfort zone’ at Swimming Australia.

There’s been crisis management, stepping in as Perth Glory CEO after the 2015 salary cap scandal; he’s seen the A-League’s boom times under the Lowys & Fox Sports’ 2018 broadcast deal; he’s enjoyed the euphoria of the 2023 Women’s World Cup in Australia and New Zealand.

But all stems back to the National Soccer League and South Melbourne Hellas, and his bold decision to take on the Club’s inaugural general manager position in December 1993, aged just 25.

“I wasn’t ready… but what it taught me is when an opportunity is presented to you, just say ‘yes’ and work out how to do it later. I’ve used this throughout my career, and that was one of those instances where I threw myself in the deep end.

“I had my career mapped out, and was working quite happily in accounting. But I was a passionate fan and having grown up at the old Middle Park, it was a natural ‘yes’ – and I was young enough to take a risk.”

With today’s A-League financially ailing and great clubs of yesteryear enjoying what Filopoulos terms a ‘renaissance’ – and agitating as vociferously for a return to the top flight as at any point since the demise of the NSL – he feels it is again time for bold leadership, and a little risk.

“You can have all the ambition in the world, and in being part of a club, you’re a custodian. But as I’ve always seen it, you need a sustainable commercial model: sound ownership, sound facilities, revenue, etc…

‘But you also need to understand how to tap into that asset of culture. What we’re seeing with the Australia Cup final is a result of culture, right? You need to create it amongst your fans, and know who your fans are, and tell them what you’re striving for. Bring them along on the journey!”

Catch the full chat with Peter Filoupolos on Soccerscene Unfiltered: from ‘eyeballing’ Frank Arok and backing Ange Postecoglou, overcoming resource challenges at Football Victoria, to the rise of the Matildas, and plenty more…

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