Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

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Matthew Galea is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Sport and Recreation Events Funding Program a key investment in Western Australia

Western Australia events are receiving significant support through the Sport and Recreation Events Funding Program 2023-24.

The WA State Government has invested over $630,000 to a host of sporting bodies across a vast number of codes.

The objectives of the program are to:

  • build capacity and capability of the sport and recreation workforce and volunteers to plan, secure and/or deliver quality sport and active recreation events
  • provide opportunities for talented WA athletes, coaches and officials to participate at a national and/or international level in their home environment
  • provide opportunities for the public to participate in sport and/or active recreation events
  • provide opportunities for regional Western Australians to experience and conduct major sporting events and sport development initiatives in a regional location.

The program comprises three categories:

  • event projects (up to $15,000)
  • event hosting (up to $50,000)
  • the Country Sport Enrichment Scheme (up to $30,000).

In Round 1 of the Sport and Recreation Events Funding Program 2023-24, one of the successful applicants was Football West, who ran 2024 Goldfields Regional Festival of Football – a seven-day community engagement event that improved football capacity in the wider Goldfields area. After receiving $24,200, Football West’s main goal is to increase participation in the region.

There is still time to apply for the next round of funding, which closes 5:00pm on February 26, 2024.

For full information and eligibility to apply, you can find it here.

WSL eyeing enormous 150% increase to broadcast rights deal

In a historic first for football in the UK, every single Women’s Super League match is set to be broadcasted live from next season across multiple channels.

The WSL tender document issued to broadcasters this month features all 132 league games, with 56 to be sold exclusively and the remaining 76 available on a non-exclusive basis.

Under the terms of the existing deal that expires at the end of the current season, Sky broadcast 35 matches-a-season and the BBC 22, with the rest streamed for free on the FA’s website.

The tender document is asking for a huge £20 million ($38.48 million) a year TV deal and this 150% increase to the value of its broadcasting deal is far from surprising following the explosion of the women’s game. This figure is set to be confirmed as soon as they can find the right suitors.

In an attempt to gain an increase from the existing £7.75 million ($14.91 million) a year deal, the WSL have responded by making every match available for broadcast, which the league hoped would attract bids from beyond current rights holders Sky Sports and the BBC, It looks to be working.

Sky Sports and the BBC are set to bid again on the rights and extend the current partnership whilst it is said that this potential deal is also attracting networks like TNT Sports and DAZN.

The Premier League and EFL have stood firm on the UEFA blackout that suggests all 3pm Saturday matches are not shown on TV, to encourage locals to attend matches in person. This means the WSL will have to work around it and it is likely that Saturday lunchtime and Sunday afternoons remain as the most common kick-off times.

There is little the WSL are having to do to persuade broadcasters into putting their hands up for these rights, which is a testament to the sport’s current growth and upward trajectory it is trending towards.

FA Director of Women’s football, Kelly Simmons, explained how important it was to secure this monumental broadcast deal.

“While we’ve been developing this it’s been so hard to sit on it because it’s so exciting for the women’s game. It is transformational,” Simmons said in an interview with Guardian Sport.

“When I first came into this role, we said that we really thought women’s football could really break into the mainstream and this is mainstream, this is prime slots on television, big audiences, week in week out.”

This deal in particular launches women’s football into the mainstream and helps improve the quality of the product which goes a long way to opening the eyes of a huge audience to its impact as a sport and socially.

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