Sydney FC sign with Bulova Watches for remainder of the season

Avatar
Image via Sydney FC official website

Sydney FC confirmed a partnership with leading watch brand Bulova Watches for remainder of the Isuzu UTE and Liberty A-League 2023-24 seasons.

Bulova’s logo will feature on the back of the Sydney FC Men’s shorts for all of the Sky Blues matches until the end of the current campaign.

Bulova Watches will also receive match day partnership benefits for the Sky Blues’ Liberty A-League clash with Adelaide United at Leichhardt Oval on March 24th, including ball presentation and coin toss duties.

Bulova profit by receiving content and marketing exposure to Sydney FC’s large fanbase and the Membership in particular.

Bulova is an American timepiece manufacturing company that was founded in 1875 and has expanded worldwide to offer customers the finest production of watches laced with quality and innovation.

Sydney FC Chief Executive Officer Mark Aubrey expressed his excitement at having Bulova join the Sky Blues corporate family.

“We are delighted to be welcoming Bulova Watches as a new and very valuable addition to our growing corporate family,” he said via press release.

“Bulova are a premium and traditional watch brand who use precision technology in search of excellence and their outlook aligns extremely well with our own.

“Our partnership announcement is well-timed, naturally, with all eyes on a highly exciting race for the Championship and Premiers Plates in both the Men’s and Women’s competitions.”

Bulova Head of Marketing Jae Lee believes the partnership with Sydney FC is perfectly congruent to their brand.

“Sydney FC set high standards and are the most renown and successful football club in Australia,” he added via media release.

“They continually seek high performance which is a value we share making this partnership a natural fit.

“We look forward to showcasing our technologically advanced and traditional watches with the Sydney FC squad, Members, and fans.

“We hope this can be the beginning of a long and successful partnership between our two brands and we are excited for what lies ahead,” he concluded.

Sydney FC are getting busy in the business side of the club’s operations, and adding a high-end brand like Bulova to the corporate family is another move in the right direction for the Sky Blues.

Previous ArticleNext Article

Football NSW 2025 Registrations Surge as Season Approaches

Avatar
Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Avatar
Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

Most Popular Topics

Editor Picks

Send this to a friend