Sydney FC will become the first Australian soccer club to introduce augmented reality (AR) into stadium experience, with a launch that will give fans an early glimpse of its new stadium.
The Sky Blues are due to move into the Sydney Football Stadium later this year, formerly known as Allianz Stadium.
The AR experience, which will be provided by Sydney-based AR/VR specialist 7DX, will give users an interactive preview of the stadium to explore. AR technology will bring the stadium to life through a portal experience, with the Sydney FC crest spawning the stadium.
Fans will be able to see the new stadium features first-hand, detailed maps of the local area and explore the updated venue in its entirety. The experience also includes a tour from Sydney FC legend and current Football 10 team member Alex Brosque.
When launched in a large enough play area, fans will be able to expand the model to a point where they can stand in the middle of the pitch.
Sydney FC Chief Executive Officer Danny Townsend:
“Using augmented reality is a highly exciting way to deliver the experiences we will be providing our members and fans with once the stadium opens,” he said.
“This way they can choose their seats, their membership packages and the experience they want from attending Sydney FC games from the comfort of their own home. Launching this microsite now gives our members and supporters early access to the best deals and as we look forward to returning to Moore Park in October, without having to wait until the stadium is open.”
7DX Chief Executive Officer Julian Ward:
“The experience has been balanced to deliver a creative impact, as well as being functional and giving fans engaging content. What we can achieve now with WebAR and no app is fairly powerful,” he said.
Fans will be able to launch the stadium experience simply by scanning a QR code, then being able to project the vision and experience onto a flat surface from their mobile or tablet device.