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Sydney FC to relish augmented reality first in Australia

Sydney FC will become the first Australian soccer club to launch an augmented reality experience for their new stadium.

Sydney FC will become the first Australian soccer club to introduce augmented reality (AR) into stadium experience, with a launch that will give fans an early glimpse of its new stadium.

The Sky Blues are due to move into the Sydney Football Stadium later this year, formerly known as Allianz Stadium.

The AR experience, which will be provided by Sydney-based AR/VR specialist 7DX, will give users an interactive preview of the stadium to explore. AR technology will bring the stadium to life through a portal experience, with the Sydney FC crest spawning the stadium.

Fans will be able to see the new stadium features first-hand, detailed maps of the local area and explore the updated venue in its entirety. The experience also includes a tour from Sydney FC legend and current Football 10 team member Alex Brosque.

When launched in a large enough play area, fans will be able to expand the model to a point where they can stand in the middle of the pitch.

Sydney FC Chief Executive Officer Danny Townsend:

“Using augmented reality is a highly exciting way to deliver the experiences we will be providing our members and fans with once the stadium opens,” he said.

“This way they can choose their seats, their membership packages and the experience they want from attending Sydney FC games from the comfort of their own home. Launching this microsite now gives our members and supporters early access to the best deals and as we look forward to returning to Moore Park in October, without having to wait until the stadium is open.”

7DX Chief Executive Officer Julian Ward:

“The experience has been balanced to deliver a creative impact, as well as being functional and giving fans engaging content. What we can achieve now with WebAR and no app is fairly powerful,” he said.

Fans will be able to launch the stadium experience simply by scanning a QR code, then being able to project the vision and experience onto a flat surface from their mobile or tablet device.

DAZN Canada secures exclusive rights to UEFA national team matches

Global sports streaming platform DAZN has announced a multi-year, exclusive rights deal for its Canadian arm to stream the UEFA Nations League, European Qualifiers and International friendlies for the next six years.

The deal will come into effect from June 1 this year and runs until 2028, streaming the following competitions:

  • UEFA Nations League 2022/23, 2024/25, and 2026/27 inc. UEFA Nations League Finals 2023, 2025 and 2027
  • European Qualifiers to UEFA EURO 2024 and UEFA EURO 2028
  • European Qualifiers to 2026 FIFA World Cup
  • International Friendlies
  • Finalissima Match in 2022 and 2024

DAZN Canada currently streams the English Premier League, the UEFA Champions League, Major League Soccer, and other sports including the United States’ Major Football League and various combat sports.

The deal includes a minimum of 57 national team matches between now and 2028 for top European nations including England, Italy, Germany, Belgium, Netherlands, Portugal, Spain, and France.

“We’re excited to bring more soccer to DAZN subscribers in Canada via another package of premium UEFA competitions,” Norm Lem, SVP, DAZN Canada told dazn.com.

“Alongside both UEFA Men’s and Women’s Champions League as well as UEFA Europa League and UEFA Europa Conference League, this multitude of UEFA National Team matches will give fans an even bigger library of live soccer to enjoy on DAZN in Canada.”

Football Queensland launches FQ Coaches Club Pilot Program

Football Queensland has announced the launch of the FQ Coaches Club, a brand new initiative designed to provide additional support and development opportunities for community coaches.

Upskilling more coaches to give them greater chance of success in local and community clubs is a priority of FQ and football across the country.

“Improving accessibility of coach development opportunities is crucial in order to support the growth of the game, especially at the community level,” FQ General Manager – Football and State Technical Director Gabor Ganczer told Football Queensland

“Coaches play a primary role in shaping the experiences of participants, so the FQ Coaches Club will not only benefit the coaches involved by providing them with an additional level of support but will also ultimately lead to better outcomes for community clubs and players.” 

FQ Club Development Ambassador – Head of Coaching Davide Bertamini echoed Ganczer’s statements.

“The FQ Coaches Club provides a valuable opportunity for community coaches, Club Coach Coordinators and those who have recently completed a C Licence to gain extra advice and support, with a key focus on session design and delivery,” he said to Football Queensland.

“The informal workshop format of the FQ Coaches Club will allow coaches in attendance to be grouped in order to receive tailored guidance based on the age and level of the players they’re coaching.  

“Coach developers from Football Queensland and from various clubs will deliver the FQ Coaches Club sessions in a pilot program across South East Queensland before the program is expanded into regional parts of the state. 

“We look forward to welcoming coaches from across the game to our upcoming sessions which kick off next week.”

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