Sydney Harbour Bridge to hold festival of football for the FIFA Women’s World Cup

FIFA Women's World Cup

FIFA Women’s World Cup 2023 and Destination NSW have teamed up to transform Sydney’s iconic landmark on Sunday, June 25.

Dubbed the festival of football, it will celebrate the 25 days remaining until the official kick-off of FIFA Women’s World Cup Australia & New Zealand 2023.

The exciting event will provide fantastic views of Sydney, where it will be a celebration of football, culture and community, all free to the public to attend.

As part of the celebration, fans will experience the unique opportunity of walking, jogging or dancing across Sydney Harbour Bridge, acknowledging all participating nations and creating fan engagement activations.

It’s expected that thousands of fans will take part, involving grassroots and multicultural communities, coupled with local and international football legends  FIFA and NSW Government representatives will also be present.

“Football unites the world, and this month on the famous Sydney Harbour Bridge the power of our game to bring people together will once again be showcased,” FIFA Secretary General Fatma Samoura said via press release:

“This FIFA Women’s World Cup will truly be a unique event and a once-in-a-lifetime experience. With its thriving culture and world-class experiences, Sydney is a fantastic location to celebrate the upcoming FIFA Women’s World Cup. The Sydney Harbour Bridge will be the perfect setting to rally and unite our communities and create an enticing and distinctive experience that truly goes Beyond Greatness.”

Sydney will be one of the prominent nations throughout the upcoming tournament, hosting 11 matches in two venues, while also having the privilege of hosting the final.

“The FIFA Women’s World Cup is another mega event for Sydney, attracting thousands of visitors from around the world and millions of dollars in visitor expenditure for the state. NSW is ready to host football fans, families and visitors in Sydney to cheer on their favourite team at one of the biggest tournaments in the world,” Minister for Jobs and Tourism, John Graham, said via press release.

“Akin to hosting the first Women’s World Cup south of the equator, being part of this activation on our iconic bridge on June 25 is a once-in-a-lifetime opportunity and I encourage football fans to get involved in the opportunity to help showcase our state and women’s football to the world.”

The Sydney Harbour Bridge will close to traffic on Sunday, June 25 from 4.00am to 10.30am (local time) for the FIFA Women’s World Cup event. The Sydney Harbour Tunnel will remain open, but delays are expected. Trains will continue to operate across the bridge and the footpath and cycleway will remain open. For more information on public transport visit transportnsw.info and for details on road closures visit livetraffic.com.

Click here register to be part of the FIFA Women’s World Cup 2023 Sydney Harbour Bridge celebrations.

The FIFA Women’s World Cup 2023 will run from July 20 – August 20, 2023. To secure your tickets visit fifa.com/tickets.

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Inter Miami CF Welcomes Más+ by Messi as Hydration Partner

Inter Miami CF names Más+ by Messi as its Official Hydration Partner in a new partnership, the alliance ensures hydration for all players, from the Academy to the First Team, while introducing Más+ by Messi to fans at Chase Stadium.

This partnership adds to Lionel Messi’s growing commercial ventures as Inter Miami’s captain and football legend. Founded by Messi, Más+ by Messi provides balanced hydration with electrolytes, vitamins, and minerals, serving both elite athletes and everyday consumers.

Lionel Messi and Inter Miami CF’s leadership underscored the partnership’s significance, emphasising its advantages for both players and fans. Messi shared his enthusiasm for the collaboration.

“It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins,” he said via press release.

Más+ by Messi’s Executive Vice President, Rishi Daing highlighted the vital role of hydration for everyone.

“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration,” he said via press release.

Más+ by Messi will be seamlessly integrated into Inter Miami’s matchday experience and training facilities:

  • On-Field Presence: Branded coolers and towels will be used during training and matches.
  • Academy Support: The brand will aid youth development, reflecting Messi’s dedication to nurturing young talent.
  • Matchday Access: Fans at Chase Stadium can enjoy all Más+ by Messi flavours, including the city-inspired “Miami Punch.”
  • Retail Expansion: Available at Publix, Inter Miami’s Official Grocery Partner.
  • Stadium Branding: Visible throughout Chase Stadium, including press conferences and fan engagement areas.

This partnership extends beyond standard sponsorship, with Más+ by Messi actively engaging Inter Miami fans through activations and promotions at Chase Stadium. The brand’s presence in the Fan Zone and Northwest Club will further enhance the fan experience.

As Inter Miami CF expands its commercial ventures, this collaboration blends sports performance, business strategy, and the growing impact of Lionel Messi’s personal brand.

Melbourne Victory’s brand-new infrastructure strategy

Melbourne Victory & SEDA

A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow’s footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women’s football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour’s journey of Victory’s club administrative centre and the A-League Men’s training facilities at Gosch’s Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.”

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club’s major infrastructure strategy, access the plan HERE.

 

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