Sydney Harbour Bridge to hold festival of football for the FIFA Women’s World Cup

Staff Writer
FIFA Women's World Cup
Images credit: FIFA & Destination NSW

FIFA Women’s World Cup 2023 and Destination NSW have teamed up to transform Sydney’s iconic landmark on Sunday, June 25.

Dubbed the festival of football, it will celebrate the 25 days remaining until the official kick-off of FIFA Women’s World Cup Australia & New Zealand 2023.

The exciting event will provide fantastic views of Sydney, where it will be a celebration of football, culture and community, all free to the public to attend.

As part of the celebration, fans will experience the unique opportunity of walking, jogging or dancing across Sydney Harbour Bridge, acknowledging all participating nations and creating fan engagement activations.

It’s expected that thousands of fans will take part, involving grassroots and multicultural communities, coupled with local and international football legends  FIFA and NSW Government representatives will also be present.

“Football unites the world, and this month on the famous Sydney Harbour Bridge the power of our game to bring people together will once again be showcased,” FIFA Secretary General Fatma Samoura said via press release:

“This FIFA Women’s World Cup will truly be a unique event and a once-in-a-lifetime experience. With its thriving culture and world-class experiences, Sydney is a fantastic location to celebrate the upcoming FIFA Women’s World Cup. The Sydney Harbour Bridge will be the perfect setting to rally and unite our communities and create an enticing and distinctive experience that truly goes Beyond Greatness.”

Sydney will be one of the prominent nations throughout the upcoming tournament, hosting 11 matches in two venues, while also having the privilege of hosting the final.

“The FIFA Women’s World Cup is another mega event for Sydney, attracting thousands of visitors from around the world and millions of dollars in visitor expenditure for the state. NSW is ready to host football fans, families and visitors in Sydney to cheer on their favourite team at one of the biggest tournaments in the world,” Minister for Jobs and Tourism, John Graham, said via press release.

“Akin to hosting the first Women’s World Cup south of the equator, being part of this activation on our iconic bridge on June 25 is a once-in-a-lifetime opportunity and I encourage football fans to get involved in the opportunity to help showcase our state and women’s football to the world.”

The Sydney Harbour Bridge will close to traffic on Sunday, June 25 from 4.00am to 10.30am (local time) for the FIFA Women’s World Cup event. The Sydney Harbour Tunnel will remain open, but delays are expected. Trains will continue to operate across the bridge and the footpath and cycleway will remain open. For more information on public transport visit transportnsw.info and for details on road closures visit livetraffic.com.

Click here register to be part of the FIFA Women’s World Cup 2023 Sydney Harbour Bridge celebrations.

The FIFA Women’s World Cup 2023 will run from July 20 – August 20, 2023. To secure your tickets visit fifa.com/tickets.

Previous ArticleNext Article

GIS Sydney continues to connect students with Australia’s sports industry

Avatar
Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

Avatar
Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

Most Popular Topics

Editor Picks

Send this to a friend