TacticAI: Revolutionising the way coaches analyse corner kicks

TacticAI is an artificial intelligence (AI) system that can provide experts with tactical insights, particularly on corner kicks, through predictive and generative AI.

Importantly, it is a full AI system that could give coaches instant, extensive, and accurate tactical insights – that are also practical on the field.

As part of Google’s partnership with Liverpool FC, their DeepMind team have worked on this innovate project for a couple of years in an attempt to revolutionise the way elite football clubs are analysing corner kicks in the sport.

TacticAI demonstrates the potential of assistive AI techniques to revolutionize sports for players, coaches, and fans. Sports like football are also a dynamic domain for developing AI, as they feature real-world, multi-agent interactions, with multimodal data.

TacticAI is built to address three core questions:

  1. For a given corner kick tactical setup, what will happen? e.g., who is most likely to receive the ball, and will there be a shot attempt?
  2. Once a setup has been played, can we understand what happened? e.g., have similar tactics worked well in the past?
  3. How can we adjust the tactics to make a particular outcome happen? e.g., how should the defending players be repositioned to decrease the probability of shot attempts?

TacticAI’s main use is to assist current coaches by finding similar corner kicks and testing different tactics to influence a decision.

Instead of analysts reviewing the footage of previous games over and over again to discover a specific team’s corner routine, the technology computes the numerical representations of players to easily look up past routines.

The AI technology’s generative model allows human coaches to redesign corner kick tactics to optimise probabilities of certain outcomes, such as reducing the probability of a shot attempt for a defensive setup.

TacticAI provides tactical recommendations which adjust positions of all the players on a particular team. From these proposed adjustments, coaches can identify important patterns, as well as key players for a tactic’s success or failure, more quickly.

In Google’s quantitative analysis, it showed that TacticAI was accurate at predicting corner kick receivers and shot situations, and that player repositioning was similar to how real plays unfolded.

Human football experts from Liverpool FC found that the tech’s suggestions cannot be distinguished from real corners and were favoured over their original situations 90% of the time. The data is demonstrating its efficiency and usefulness at the top level.

Google are trying to find new ways to utilise AI in football because the sport is a very dynamic and challenging game to analyse. The company is using this technology to try and blend human expertise (Football coaches and analysts) with the AI’s analysis suggestions to help make coaching at the very top level more efficient.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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