Discover the renewed partnership between Celtic FC and adidas!


Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.

Discover the renewed partnership between Celtic FC and adidas!

Liverpool and Adidas Reunite! Iconic Kit Deal Returns in August!

German sportswear giant Adidas has once again returned to the Bundesliga, becoming the league’s official football supplier from the 2026/27 …

Learn about Prematch; the German football platform offering unique insights to grassroots clubs.

Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their …

The German Football Association (DFB) has inked a mega eight-year deal with American sportswear giant Nike and move on from …

Al-Nassr have confirmed iconic sports brand Adidas as their new kit sponsor as they sign a three-year deal with the …

Aston Villa have signed a lucrative new kit agreement with Adidas, taking over from Castore next season. Villa are now …

English Premier League side Nottingham Forest has announced a new multi-year kit deal with historic partner Adidas for the 2023/24 …

Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas. This …

Arsenal FC have extended their partnership with Adidas, one of the biggest sport manufactures in the world, until 2030. Ever …

With the entire world going into a COVID-19 pandemic lockdown in 2020, many football tournaments – including FIFA’s – went …

Adidas has launched a new Humanrace jersey collection for some of the world’s biggest football clubs in Arsenal, FC Bayern …

Adidas have taken another step forward in sustainability with the completion of a football field made entirely out of plastic …