The partnership allows Haier to promote their branding in stadiums, retail, and digital touchpoints used to boost fan engagement, as well as the opportunity for both parties to co-create smart-home products.
PSG Accelerator: Innovating the Sports Industry
Paris Saint-Germain has broken the cutting edge by becoming the first football club in the world to create an innovation …
Next11: A tracking system with key data for decision making
Next11 is a data analytics company who dedicates research towards improving an athlete’s capacity by analysing every aspect of either …
Visit Rwanda and Paris Saint-Germain solidify working relationship
In an exciting development, Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership, marking three years of fruitful collaboration. …
Qatar Sports Investments acquire stake in Braga
The owners of Paris Saint-Germain, Qatar Sports Investment (QSI), have secured a minority stake in Portuguese club Braga. QSI is …
PSG announce Qatar Airways shirt deal worth around $106 million
Ligue 1 title winners and historic French side Paris Saint-Germain have unveiled Qatar Airways as their new front-of-shirt sponsor in …
Report shows Manchester United and PSG lead social media rankings for 2021/22 season
The 2021/22 European football season saw Instagram dominate when it came to leagues and teams engaging on social media, accounting …