Spanish powerhouse Real Madrid have signed their first sleeve sponsorship contract with computer hardware company HP. HP is a top-tier …
Real Madrid and Saudi Arabia Investment Bank putting customers first
Real Madrid is connecting with Saudi Arabia Investment Bank (SAIB) with a sponsorship to drive value to both organisations. The …
Real Madrid to commence Santiago Bernabéu upgrade
Real Madrid’s president, Florentino Pérez, has authorised a financing plan to support the continuing refurbishment of the Estadio Santiago Bernabéu, …
Dubai Parks and Resorts to open first Real Madrid theme park
An exclusive multi-year agreement with Dubai Parks and Resorts will see the launch of the first Real Madrid-inspired theme park …
Emirates sponsorship with Real Madrid extended
Real Madrid and Emirates have signed an agreement for an extension to the deal which will see the Dubai based …
Real Madrid reports $19.3 million income rise following end of 2021/22 financial year
Real Madrid closed the 2021/22 financial year with a $19.3 million profit in the Spanish club’s report, with the COVID-19 …
Saran secure five-year LaLiga rights deal in Turkey
Saran Media Group will be the new home of LaLiga in Turkey after acquiring the broadcast rights of LaLiga matches …
Amazon secure Champions League rights for the UK in $2.6bn deal
Amazon has secured the UK broadcast rights for the UEFA Champions League in a deal worth UK£1.5 billion ($2.6 billion …
LaLiga and SportBoost launch open call for fan engagement startups
LaLiga Tech and SportBoost have launched a call for technology startups, with the intention of capturing the most disruptive solutions …
FC Barcelona ranked as most innovative sporting team
Iconic LaLiga side FC Barcelona have been named by research and market intelligence firm Sports Innovation Lab as the most …
Real Madrid agrees mammoth contract with Legends
Real Madrid has strengthened its connection with Legends – a food, beverage, merchandise, retail and stadium operations. The two parties …
LaLiga General Assembly approves ‘Boost LaLiga’ initiative
The ‘Boost LaLiga’ project has officially been given the green light, following the unanimous approval of The LaLiga General Assembly’s …
Mediacoach: LaLiga’s secret weapon
Developed by LaLiga, Mediacoach is a video analysis platform which ensures that all 42 LaLiga clubs are able to analyse …
FIFA Considering Ban on Domestic Fixtures Being Played Overseas
On February 27th, soccer’s worldwide governing body FIFA held a meeting to discuss the potential of banning domestic league fixtures …