The 2021/22 English Premier League season began this past weekend, with capacity crowds returning to stadia for the first time …
Hisense named as an Official Sponsor of the 2022 FIFA World Cup
World-renowned technology company, Hisense, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World …
Sekulovski hits the ground running in Preston Sponsorship Management role
Naum Sekulovski might be in the twilight of his playing career, but he won’t be finishing up with football or …
MyState Bank announced as new naming rights sponsor for Tasmania’s Women’s Super League
MyState Bank have been announced as the new naming rights sponsor for Tasmania’s premier women’s football competition for the next …
Weetabix to sponsor Scotland Women’s National Team
The Scottish FA has signed a partnership with the Weetabix Food Company, for the cereal brand to become an official …
Singapore Premier League extends title sponsorship with AIA
The Football Association of Singapore (FAS), has announced that life insurance company AIA Singapore will continue to be the title sponsor of …
Barcelona sign official skincare and makeup partner
FC Barcelona and Shiseido Men have signed a two year deal which sees the Japanese cosmetics brand become the official …
Football Queensland and Felton Industries team up to launch Facility Guide
Football Queensland (FQ) has launched its Shelter & Grandstands Facility Guide, together with their new partner Felton Industries. Felton are …
Football Australia partners with Qukes
Football Australia has announced that Qukes Baby Cucumbers have signed an agreement to become a partner of the MiniRoos grassroots …
A-League and W-League partner with Bunnings
The A-League and W-League have signed a partnership deal with Bunnings ahead of the football season beginning on December 27. …
LiveScore continues to grow its global reach through partnership with La Liga
New technological innovations continue to be an important factor in how football fans consume the world game across broadcast and …
Gallagher partner with the A-League and W-League
Gallagher has announced a partnership with the A-League and W-League and will be the official referee partner and insurance broker …
FFA signs three-year deal with Priceline
Football Federation Australia (FFA) have signed a three-year partnership agreement with Priceline Pharmacy, in a deal which will support the …
Manchester United announces partnership with Laybuy
Manchester United has signed a partnership with Laybuy to become the official buy now, pay later partner of the club. …
Matildas partner with Cadbury until 2022
FFA have announced that Cadbury will be an official partner of the Matildas until 2022. Cadbury’s partnership with the FFA …
La Liga launches new partnership with M88
La Liga has launched a new partnership with M88, holding a presentation to recognise the online betting company becoming the …
Wolverhampton Wanderers sign sleeve sponsorship deal
Wolverhampton Wanderers and Aeroset have signed a sponsorship deal, with the aerospace parts and services provider to become the official …
Liverpool welcomes official chocolate partner
Liverpool have signed a three-year deal with Cadbury which sees the world’s largest chocolate brand become the club’s first official …
Atalanta B.C. and Saucony sign partnership deal
Serie A club Atalanta B.C. have signed a deal with Saucony for the footwear manufacturer to become the Official Sneakers …
Pepsi to sponsor UEFA Women’s Champions League
PepsiCo have announced a five-year partnership with UEFA women’s football. The deal was confirmed ahead of the UEFA Women’s Champions …
Leeds United sign first-ever sleeve sponsorship deal
Leeds United and JD have signed a sponsorship deal, with the sports fashion company to become the official sleeve sponsor …
Serie A club U.S. Sassuolo sign Puma deal
U.S. Sassuolo Calcio have signed a deal with Puma which will see the sports brand become the official technical sponsor …
Leeds United sign biggest commercial deal in club history
Leeds United and SBOTOP have signed a sponsorship deal, with the sports betting company to become the principal sponsor of …
Everton’s Angry Birds Partnership – will we see more of this in an independent A-League?
After Barclays’ title sponsorship ended with the Premier League in 2016, a new opportunity presented itself for teams to sell …
Manchester United lock in new global partnership deal
English Premier League club Manchester United have sweetened their portfolio by securing a multi-year global partnership with Mondelēz International.
Hyundai Gone as Major A-League Sponsor?
In a report from the Sydney Morning Herald, the FFA is set to lose one of its longest-serving sponsors in …