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Tappit offers the cashless solution 

Tappit is a global provider of cashless solutions that can help events, attractions, stadiums and venues to increase profit, gain insights and improve fan experiences. 

Tappit is a global provider of cashless solutions that can help events, attractions, stadiums and venues to increase profit, gain insights and improve fan experiences. 

Founded in 2018, Tappit has quickly become the cashless experts, having already complied an impressive client list including Kansas City Chiefs, San Diego Padres, Formula One and Jacksonville Jaguars. 

Tappit strives to enhance live event experiences for fans, providing technology and data to the organisers to get the best out of what they intend to do. All this links towards improving customer experiences, giving a greater return on profitability.

As more and more people make the switch towards cashless, they will find it easy, fast and convenient to use. It boosts profits for organisations and gives a safer environment for fans. 

The solutions provided by Tappit are suitable for sports clubs or any other similar organisers. 

Tappit Mobile Pay: Puts the app at the centre of all customer activities to set a new standard in fan experience. Through a seamless, single mobile ecosystem, there can be contactless payments, access control, loyalty and ticketing all in the one place, with benefits to match. 

  • Safe – Keeping guests and staff as safe as possible in relation to COVID-19 protocols. By eliminating the need for physical cash, this minimises human contact. Not only this, but secure QR technology will significantly reduce the risk of fraud and theft. 
  • Frictionless – Creating a seamless spending experience for events will maximise fan engagement. This means communication is integrated directly inside the app so customers have everything they require in one destination. Understanding fan’s end-to-end spending habits is highly rewarding. 
  • Simple – The easy-to-use Mobile Pay software is a straightforward upgrade to an existing POS system. There is minimal hardware investment or staff training involved, while the QR code technology creates a familiar customer experience for all fan demographics. 
  • Fully agnostic – Tappit do not compete with banking partners, so Mobile Pay can be integrated with loyalty schemes, reward initiatives and existing venue & financial partners. Tappit provides complementary solutions to enhance the work of an organisation’s partners.
  • Increase value for sponsors – A complete customer view ensures that sponsors can understand who their VIPs are and the best ways to target them. Selecting Tappit’s white label solution enables the creation of a new sponsorship category and provides the organisation with new assets to monetise. 
  • Completely understanding fans – Overseeing the customers’ spending journey and retaining the relevant data will introduce access to the most valuable business insights. This gives a better glimpse into how to attract and engage attendees and increase the event’s profitability simultaneously. 

Cashless RFID system: Improving fan experience, boost takings and gather 360 customer insights without the need of WiFi at the venue. Tappit’s cashless RFID technology delves deeper than just contactless payments. 

  • Boost profitability – The positives of eliminating cash are almost endless in their possibilities, with the trend growing towards making more transactions via credit card. Tappit has elaborated that going cashless will increase gate takings by 22% on average, while transactions are made 80% faster. 
  • Enhanced fan experience – The RFID system reduces queues, increase sales and gives fans more time to enjoy the event they paid for. Understanding every fan unlocks marketing opportunities through personalised offers based on previous behaviours and incentivises them by having rewards and digital vouchers. 
  • A completed view of every fan – Fans are served better when the organisation gets to know them better. The RFID system has the data to assess a fans’ spending – where and when. 
  • Keeping fans and staff safe – RFID’s one-tap payments keep attendees and the workforce safe, similar to how Mobile Pay operates. Importantly, the risk of fraud and theft is minimised and with Tappit’s innovative functionality there are plenty more features such as Yellow Card through to Safety Wristbands.
  • Tech-light integration – Tappit’s technology complements existing infrastructure. They work closely to get the ideal design happening quickly and efficiently. The system does not require an overhaul to existing infrastructure or need a complicated set up requiring a multitude of integrations.  

Tappit extends further to what just happens at an event, they also deliver Tappit Insights as part of their solution package. For each fan, the organisation gets a complete 360-degree view.  

Tappit is able to integrate data across an ecosystem, including ticket data through purchases, parking and loyalty schemes. They can then turn this into valuable insights with instant access to a holistic view about a visitor’s spending and behaviour trends to guide organisations in the right direction for profitable planning and decision making.  

Tappit changes the game from a typical POS report to a unique platform that connects purchases directly to a fan – unprecedented data and insights are achieved. 

To learn more about Tappit, including case studies and resources, you can find it here.  

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Los Angeles FC teams up with Foundation Fighting Blindness to host vision impaired fans

Major League Soccer club Los Angeles FC is teaming up with the Foundation Fighting Blindness to host blind and low vision fans at LAFC matches at Banc of California Stadium this season.

Leveraging the team’s partnership with audio technology Mixhalo, fans will have access to crystal-clear, real-time play-by-play in English, featuring the call of ESPN LA’s Dave Denholm and the Spanish audio featuring Armando Aguayo on 980 AM La Mera Mera.

All fans at Banc of California can now use their phone, headphones and the free mobile Mixhalo app to listen to Mixhalo’s high-quality live audio for an immersive experience while watching at the stadium.

As the first-ever MLS team to adopt the technology, LAFC announced its collaboration with Mixhalo in December 2020. With fans now returning to Banc of California Stadium at full capacity, Mixhalo audio will be available to all fans at every LAFC home game throughout the remainder of the 2022 season.

“LAFC matches are for everyone,” LAFC Co-President and CBO Larry Freedman told lafc.com.

“We are constantly focusing on improving our fan experience and making our games more accessible to all. We are proud to welcome fans from the Foundation Fighting Blindness community this season to experience LAFC matches in person through Mixhalo’s incredible technology.”

Guests from the Foundation Fighting Blindness community will attend select LAFC home games and have the opportunity to meet with Denholm and Aguayo before the game.

“We are honoured to be partnering with LAFC in making the games more accessible for our blind and low vision community,” Jason Menzo said to lafc.com, President and Chief Operating Officer of the Foundation Fighting Blindness.

“We look forward to the technology rolling out into other stadiums, not only in the United States, but globally.

Mixhalo Head of Sports Doug Holtzman added:

“Mixhalo elevates the live sports experience for everyone, and we’re thrilled that vision impaired LAFC fans can enjoy a better experience at matches this season.”

“With live calls from Dave Denholm directly in your ear – it really doesn’t get much better than that.”

FIFA and EA Sports end 30-year deal

As reported by the New York Times on Wednesday, gaming giant EA Sports and world football governing body FIFA have parted ways.

The partnership dated back to 1993, when FIFA International Soccer was launched for the SEGA Genesis.

Their current partnership was set to expire at the conclusion of the Qatar World Cup, with a new deal aiming to branch out into new areas – including NFTs.

It was reported that EA made a ‘significant offer’ for an eight-year exclusivity deal with FIFA for all of its Esports and gaming rights. However, the deal was knocked back, according to Reuters, as FIFA did not want the rights all with one company.

FIFA 23 will be the last game made in collaboration between the two organisations, set to release in late September this year, worldwide.

The FIFA series was estimated at the start of 2021 to have sold over 325 million units, according to ForbesFIFA 18 is the equal 40th highest selling video game of all time, estimated at 24 million units across all platforms.

FIFA confirmed it would still produce video games with third party developers, while EA will rebrand the FIFA series under the title EA Sports FC. The new series would include licensees such as the Premier League and LaLiga, which at this stage has authentic coverage, as all players are face scanned and the full broadcast packages akin to real life are featured in the game.

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