Teamworks: Revolutionising the digital space in football innovation

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Teamworks

Teamworks is a provider of innovative cost and time saving software solutions for football clubs and multiple sporting codes.

Founded in 2006 by Zach Maurides and headquartered in Durham, North Carolina, Teamworks is available on a single and integrated platform and the service suite supplies specialised applications to assist recruiting, development, management, individual branding, and community building, they continue to broaden its global presence with staff across ten countries and offices in cities such as London and Brisbane.

In a day and age where business operations have become equally as significant as the on-field performance, now more than ever football has transformed into a multifaceted sport. This has made clubs fast-track the process for the use of technology being integrated to support the many functions to assist the world game.

The digital adaptation of tracking and data management methodologies has given the green light for clubs to realise a new systemised structure and evolve expertise in multiple areas of sport science and coaching.

In the long run, upcoming and modern technologies have approached with the required strategies to the shifting of culture changes that have vastly enhanced on-field performances as well as operational outcomes.

Some of the teams that have successfully adopted to find improve efficiency and drive performances are EFL Championship team Reading Football Club who are using Teamworks Hub product and Premier League team Crystal Palace that are using Smartabase.

Teamworks has eight products powering over 6,000 sports organisations around the world using their features, with their services including Hub, INFLCR, Notemeal, Whistle, Smartabase, Retain, Pulse and Communities. Each one is tailored to what type of product will boost a club’s aspirations.

Whether it is empowering student athlete success using the Retain application, being the leading nutrition platform for athlete performance by using the Notemeal application or utilising the HUB application for scheduling, communication and collaboration with athletes and staff about practice, meetings and everything in between, Teamworks is the one stop shop for everything you could need for operating a sports team.

By working amongst with the Premier League, the innovative software solutions also works with NFL, MLB, NHL, NBA, MLS, MLL, and AFL, the technologies for that of Teamworks are also used to cover a wide spectrum of professional and well-known companies.

Teamworks partner with the aforementioned organisations but the company bases themselves around their customer, which is the athletes as far as the technology is concerned, making sure they become empowered in the right way as they have the ability to change the world in a positive way.

The company prides itself in its core values which is honesty, humility, hard work, commitment, exceptionalism and innovation.

The semi-professional clubs in the NPL nationwide should utilise a solutions provider like Teamworks to make their day-to-day operations much easier, considering some clubs wanting to be in the second tier next year. A collaboration with an organisation such as this one will show their ambitions to do what is necessary to put their local club on top.

To find out more information about Teamworks, click here.

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Google expands football footprint with AI partnerships at five European giants

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Image Credit: Paris Sain- Germain

Google has announced long-term partnerships with five of Europe’s biggest football clubs.

Expanding the role of artificial intelligence in fan engagement through collaborations with Arsenal, Barcelona, Bayern Munich, Liverpool and PSG.

Google Gemini will become each club’s official consumer AI Partner, while Google Pixel will serve as the official smartphone partner.

The partnerships are designed to deliver AI-powered match insights, personalised fan experiences and exclusive behind-the-scenes content across the clubs’ digital platforms.

Supporters will be able to use Gemini to access tactical insights, historical statistics and match analysis while Pixel devices will be used by club media teams to capture content through the company’s “Shot on Pixel” initiative.

A key component of the partnership is the commitment to increasing the visibility of women’s football.

Google confirmed the agreements cover both men’s and women’s teams, with AI tools and Pixel technology set to help produce content and expand the reach of the women’s game through club media channels.

The announcement continues Google’s growing investment in football technology.

Google initially had individual agreements with several of the clubs, including PSG and Liverpool.

By bringing the partnerships together under the Gemini and Pixel brands, Google is positioning artificial intelligence as a core part of the modern football fan experience rather than simply a commercial sponsorship.

For football clubs, the collaboration highlights a broader industry trend towards technology partnerships that extend beyond branding.

AI is increasingly being used to produce personalised content, deliver deeper match analysis and strengthen engagement with large global audiences.

Clubs continue to invest in these growing digital platforms alongside their traditional commercial portfolios.

The partnerships also reinforce the growing intersection between football and technology, with leading clubs increasingly working alongside global technology companies to enhance supporter experiences and explore new ways of connecting with fans on matchday and beyond.

 

Soccerex Selects Miami’s Nu Stadium for Landmark Global Gathering in 2026

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Image Credit: Soccerex

Soccerex will bring the global football industry to Miami in September 2026, with the organisation announcing Nu Stadium as the host venue for its flagship international gathering.

The leading global football business platform will stage Soccerex Miami from September 23–25, 2026, bringing together senior executives, investors, clubs, leagues, federations, brands, media organisations, technology companies and other commercial stakeholders from across the international game.

The event will take place at Nu Stadium within the Miami Freedom Park site, positioning Soccerex at the centre of one of football’s fastest-growing markets as the sport continues to expand its influence across North America.

For nearly three decades, Soccerex has served as a meeting point for the global football industry. The 2026 event represents a further step in the organisation’s evolution towards a year-round platform focused on creating strategic connections, commercial opportunities and long-term value across the game.

Soccerex Miami 2026 will feature conferences, curated networking opportunities, strategic business meetings and industry programming designed to connect decision-makers and facilitate new partnerships.

A key component of the event will be Soccerex’s expanding Deal Network platform, which is designed to create more targeted connections between investors, rights holders, decision-makers and strategic partners throughout the year.

The gathering will also continue the expansion of HerSoccerex, Soccerex’s dedicated initiative focused on increasing investment, visibility, leadership opportunities and commercial growth across women’s football.

Soccerex CEO Garrett Navia said Miami represented an increasingly important location for the global football industry.

“Miami has become one of the most important crossroads in global football,” Navia said.

“The city sits at the intersection of the Americas, international business, culture, investment and the future growth of the sport itself.

“Bringing Soccerex to Nu Stadium is not just about hosting another event, it is about establishing a long-term home for the global football industry in one of the most dynamic football markets anywhere in the world.”

Navia said Soccerex was focused on expanding its role beyond traditional events and developing a platform capable of creating measurable outcomes across the football ecosystem.

“For nearly 30 years, Soccerex has connected the global game,” he said.

“What we are building now is much bigger, a year-round platform designed to create business opportunities, strategic relationships and measurable outcomes across football while also using the reach and influence of the sport to create meaningful impact and lasting legacy within the communities it touches.”

Soccerex Miami 2026 will also place an emphasis on community engagement and impact initiatives, with the organisation aiming to use football as a vehicle to create opportunities and leave a positive legacy in the communities connected to the event.

Nu Stadium, which opened in April 2026 as the home of Inter Miami CF, will provide the backdrop for discussions around some of the most significant issues shaping football’s future.

Investment, infrastructure, sponsorship, media, technology, innovation, fan engagement, women’s football and the continued globalisation of the game are all expected to feature prominently across the three-day gathering.

Located within the wider Miami Freedom Park development, the 26,700-seat venue represents one of South Florida’s newest major football and entertainment destinations.

Additional announcements regarding speakers, strategic partners, community initiatives and industry activations are expected in the lead-up to the event.

Soccerex was founded in 1996 and has since developed into one of football’s leading business platforms, connecting clubs, leagues, federations, brands, investors, media companies, technology providers and rights holders from across the global game.

Through its international events, executive experiences, Deal Network and HerSoccerex initiatives, the organisation is seeking to expand its role as a year-round platform connecting capital, commerce, innovation and leadership across the football industry.

Soccerex Miami 2026 will take place from September 23–25, 2026, at Nu Stadium in Miami, Florida.

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