Teamworks: Revolutionising the digital space in football innovation


Teamworks is a provider of innovative cost and time saving software solutions for football clubs and multiple sporting codes.

Founded in 2006 by Zach Maurides and headquartered in Durham, North Carolina, Teamworks is available on a single and integrated platform and the service suite supplies specialised applications to assist recruiting, development, management, individual branding, and community building, they continue to broaden its global presence with staff across ten countries and offices in cities such as London and Brisbane.

In a day and age where business operations have become equally as significant as the on-field performance, now more than ever football has transformed into a multifaceted sport. This has made clubs fast-track the process for the use of technology being integrated to support the many functions to assist the world game.

The digital adaptation of tracking and data management methodologies has given the green light for clubs to realise a new systemised structure and evolve expertise in multiple areas of sport science and coaching.

In the long run, upcoming and modern technologies have approached with the required strategies to the shifting of culture changes that have vastly enhanced on-field performances as well as operational outcomes.

Some of the teams that have successfully adopted to find improve efficiency and drive performances are EFL Championship team Reading Football Club who are using Teamworks Hub product and Premier League team Crystal Palace that are using Smartabase.

Teamworks has eight products powering over 6,000 sports organisations around the world using their features, with their services including Hub, INFLCR, Notemeal, Whistle, Smartabase, Retain, Pulse and Communities. Each one is tailored to what type of product will boost a club’s aspirations.

Whether it is empowering student athlete success using the Retain application, being the leading nutrition platform for athlete performance by using the Notemeal application or utilising the HUB application for scheduling, communication and collaboration with athletes and staff about practice, meetings and everything in between, Teamworks is the one stop shop for everything you could need for operating a sports team.

By working amongst with the Premier League, the innovative software solutions also works with NFL, MLB, NHL, NBA, MLS, MLL, and AFL, the technologies for that of Teamworks are also used to cover a wide spectrum of professional and well-known companies.

Teamworks partner with the aforementioned organisations but the company bases themselves around their customer, which is the athletes as far as the technology is concerned, making sure they become empowered in the right way as they have the ability to change the world in a positive way.

The company prides itself in its core values which is honesty, humility, hard work, commitment, exceptionalism and innovation.

The semi-professional clubs in the NPL nationwide should utilise a solutions provider like Teamworks to make their day-to-day operations much easier, considering some clubs wanting to be in the second tier next year. A collaboration with an organisation such as this one will show their ambitions to do what is necessary to put their local club on top.

To find out more information about Teamworks, click here.

NWSL signs Amazon as a retail and cloud tech partner

The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of the NWSL and an extension of its current media deal.

This is an expansion of the previously announced multi-year rights deal that cemented Prime Video as the exclusive home for 27 NWSL matches each season at

As part of the sponsorship, it will name Amazon as an official NWSL licensee. NWSL fans can now shop Amazon Fan Shop for hundreds of officially licensed NWSL products from Merch on Demand, Amazon’s print-on-demand service. Selection includes t-shirts, hoodies, tank tops, and more, spanning every NWSL team, across men’s, women’s, and youth styles and sizes.

This Amazon collaboration will also boost the media team at the NWSL with the league migrating match content from previous seasons using Amazon Web Services (AWS). This cloud-based media archive will enable NWSL to easily transfer historical footage and surface highlights, interviews, and behind-the-scenes footage to enhance fan engagement by building a more personalized connection between fans, the league, and the players they love.

Amazon Prime is also now the presenting partner for the NWSL’s Best XI Awards which recognises the best players by position on a monthly cadence throughout the season. For Prime, this represents an opportunity to bring fans closer to the players they love and joins them in celebrating the excellence of the athletes selected for this honour.

NWSL Chief Marketing & Commercial Officer Julie Haddon discussed the importance of expanding their existing deal with Amazon.

“We could not be more excited to continue to integrate Amazon more deeply into the NWSL family as they become our exclusive retail sponsor,” Haddon mentioned in a press release.

“Amazon’s global reach and customer-centric approach pairs perfectly with the NWSL’s fan-forward ethos. This partnership will not only amplify the NWSL’s fandom and growth but will also offer our fans an easy and accessible way to support their favourite teams and athletes.”

The ultimate goal is to increase the profile of the NWSL and serving customers’ growing interest in merchandise, content, and technical innovation.

The expansion is a fantastic move by the NWSL who are bringing the expertise of several Amazon businesses together in service to the league and its fans as they enter a period of incredible attendance and participation growth.

Sydney FC to utilise AI technologies with Bigtincan

Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach development using the technology’s capabilities.

As a result of this partnership, Bigtincan will deliver a branded platform to enhance the performance of individuals and teams throughout the Sydney FC organisation.

Using AI, the company will leverage things like a player app for personalized skill development and coaching messages translated into multiple languages. Bigtincan will also help the club organise documents and information in a unified place for seamless access.

Bigtincan will utilise virtual showrooms powered by AI to showcase Sydney FC to its membership and fanbase, enabling interactive, self-guided tours and Digital Sales Rooms (DSRs).

The AI sales platform mission revolves around reshaping the future buying experience, leveraging AI and Augmented Reality to tailor experiences to the brand they partner with, and offering personalized engagements that guide customers toward confident decisions.

Bigtincan’s portfolio is wide and incredible with expertise that the biggest brand sand sporting organisations have adopted. These include Major League Baseball, Boston Red Sox, Sacramento Kings, and the Los Angeles Chargers, and other leading global leaders like Nike, Clorox, and Citibank.

The shared values of Sydney FC and Bigtincan converge on delivering engaging, empowering training experiences that enhance performance both on and off the field.

Mark Aubrey, Sydney FC CEO, discussed the club’s future vision with Bigtincan.

“Success stems from nurturing and training those entrusted with performance. Our coaches empower our players, much like Bigtincan does for major brands and global sports franchises with their AI-powered technology,” Aubrey mentioned in a press release.

“Our shared values in training and coaching create a natural alignment, and I am eager to see where this partnership takes us.”

David Keane, Co-Founder and CEO of Bigtincan, expressed enthusiasm about the digital partnership with Sydney FC.

“We are thrilled to collaborate with Sydney FC, leveraging our innovative AI-driven technology to support the team on and off the pitch while expanding the reach of our sales enablement automation platform,” he added in a statement.

This partnership is a major step forward in innovation for Sydney FC who are committed to providing specialised coaching and training, mirroring the club’s investment in the development of its staff and players both on and off the pitch.

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