Technology in modern football

We now live in the golden age of technology. That’s a given. 

Everything you could do on a computer 20 years ago can now be done twice as fast on a device five times smaller. 

It’s the way of the future and there’s no disputing that. 

Even sports that were created thousands of years ago are now utilising technology in attempts to make their game better. 

Football is no exception. Take the recently completed 2018 World Cup in Russia. 

This World Cup was arguably one of the best in recent memory and one filled with many amazing memories.  

From the 3-3 draw between Spain and Portugal, to the explosion of Kylian Mbappe and to the shock elimination of Germany, it was a tournament that never ceased to amaze. 

But this World Cup was also the first to use the newly introduced VAR (or Video Assistant Referee) program. 

Granted, the program isn’t perfect and will take some time until it’s unanimously considered a good addition to the world game. 

Just like any technologically advanced program in sport, the VAR has its naysayers. And these people aren’t necessarily incorrect, either. 

The fact the referee is left with the final decision is a part of the program that has caused perhaps the most controversy. 

This is perhaps where those in charge can look at a sport like cricket, which utilises the third umpire system perfectly and utilises a technologically advanced program in a way that is conducive to the product and quality of the sport. 

But with the way the world is moving on and off the football pitch, it’s a great place to start, despite its controversial outcomes in some matches in Russia, none more so than the final. 

Looking past VAR, there are many other forms of technology that allow the game to be improved.  

Referees at a high enough level wear watches that don’t just tell them when to blow their whistles to start or end play, but also shots on goal that may or may not have crossed the line. 

Big screens at matches allow fans to be able to see the game from a viewpoint closer to the action as well as their general view. 

Live footballing updates from around the globe, something usually hard to come by have now been made so readily available in the last 20 years that it’s as easy as turning your phone on and opening an application. 

We even see this at National Premier League level in Australia through the use of football updates app Futbol24. 

People nowadays can see everything on these kinds of apps.

From who’s starting, who’s on the substitutes bench, who gets yellow carded, who gets red carded, who scores, you get the picture. 

This kind of access is unprecedented and has allowed the world game to develop into exactly that, a game that can be viewed and kept track of worldwide. 

It’s gotten so far that on social media platforms such as Twitter, Facebook and Snapchat, games can be recorded (even if it’s just in small doses) and broadcasted live to anyone in the world who wishes to watch the match. 

Live broadcasting isn’t something we aren’t accustomed to but the way in which broadcasting has evolved ever since the 70’s and 80’s has seen the game grow rapidly in some parts of the world. 

Let’s look at the 2018 World Cup again. The way the games were broadcasted in Russia was vastly different to that of previous tournaments. 

In previous tournaments, games would be shown on recognised channels in different countries and for Australia that was SBS. 

For the Russia tournament, Optus acquired the rights to broadcast all 64 games and this was seen as a step into the future.  

For a few years now we have become accustomed to seeing popular movies, TV shows and documentaries finding their way onto streaming services such as Netflix and Stan. 

For football, it was time to make a similar move into the future. But despite all the promises made, Optus wasn’t able to deliver and its coverage of the tournament was amateurish and left many football fans across Australia shattered at not being able to see the finals of the greatest tournament on planet Earth. 

But despite all this, perhaps the biggest technological change in football has been with how players train. 

With so much technology now at clubs’ disposal, there are countless ways for players to be trained that are now vastly different and superior to some of the methods used way back when. 

Australian company Preau Sports has come up with a genius idea to incorporate new technology into the training of aspiring footballers across the globe. 

Their project ‘SmartGoals’ is a fun and innovative way of allowing technology to become an integral part of training sessions and player development from the grassroots level all the way up to clubs that are playing in the UEFA Champions League. 

‘SmartGoals’ are training cones that light up when sensors in and around the cone have been triggered. So when a player kicks a ball between two different cones, they will light up. 

This information can then be stored onto a cloud and then documented by the respective clubs to keep a close eye on player’s development and improvement over time. 

All information can be stored and viewed on the SmartGoals app which is the cherry on top of this revolutionary idea. 

With this technology now in the hands of some of the biggest clubs in Europe such as Ajax Amsterdam, it’s extremely safe to say that technology in football has arrived and if anyone has anything to say about it, it’s going to improve the quality of football and footballers to no end.

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Borussia Dortmund & Vodafone launch ‘Fan Mode’ to keep supporter attention on the pitch

Borussia Dortmund have launched ‘Fan Mode’, a new initiative aimed to incentivise supporters to put their phones away and live in the moment while supporting their side at home matches.

Dortmund have paired with club sponsor Vodafone, with the program in use from Saturday’s 1-0 win over Eintracht Frankfurt.

Under the initiative, fans can activate ‘Fan Mode’ within the Borussia Dortmund app – in a manner similar to flight mode – before locking their phone as the action kicks off. From there, time spent inactive on their phone during play equates to points, which in turn sees fans in the running for prizes – including autographed jerseys and fan shop gift cards.

‘With Vodaphone, we have a partner who not only understands what technology is capable of, but also when it should take a back seat,’ said Dortmund CEO Carsten Cramer.

‘Here, a global technology company is specifically using its innovative strength to protect the experience that no technology can replace.

‘Fan Mode sends a powerful message. Over 81,000 people in the stadium, singing, cheering, and holding their breath together: this here and now is irreplaceable.’

The move comes following a 2023 survey conducted by Vodafone themselves, which showed 63 percent of general football fans regularly use their smartphones during matches but simultaneously, listed an increase in social media, selfies and streaming at the football as an annoyance.

‘Anyone at a soccer game should experience the moment and the emotions – not just a cell phone screen,’ said Marcel de Groot, CEO of Vodafone Germany.

‘Let’s leave our smartphones in our pockets more often at the stadium and instead focus on what’s happening on the field and in the stands.’

Partaking in the initiative is completely voluntary, as is the claiming of any points or prizes.

Dortmund, managed by Niko Kovac and currently second on the Bundesliga table, led the Bundesliga’s average attendance for season 2025/26 with just under 80,000.

Their ‘Yellow Wall’ – the supporters in the Südtribüne, or South End of Westfalenstadion (known commercially as Signal Iduna Park) – are widely considered among one of the iconic sights of global football fandom.

What is an A-League licence actually worth?

South Melbourne’s push to enter the A-League has reopened an old debate about who gets to play at the top level of Australian football. Beneath the arguments about history, identity and sporting merit sits a more consequential business question: what should a place in the competition actually cost?

Following its Australia Cup triumph, the debate and discussion around South Melbourne’s bid to enter the A-League has reignited. Co-president Bill Papastergiadis has indicated the club is open to discussing a licence fee, while arguing it does not need an equity stake in the Australian Professional Leagues (APL).

The question is whether entry to the A-League should be treated purely as a commercial asset to be purchased, or whether it should also provide a pathway for clubs capable of bringing genuine value to the competition.

The Price of Admission

A licence offers access to a national platform, broadcast exposure, sponsorship opportunities and the country’s highest domestic competition. The APL is entitled to protect that value and ensure any new entrant has the financial resources, infrastructure and governance to sustain a professional operation.

South Melbourne should not receive a free pass because of its history, supporter base or Australia Cup success. Winning a knockout competition is not the same as demonstrating the capacity to operate a professional club across an entire season.

But a licence fee should not become a barrier that protects the competition’s existing membership at the expense of its future.

There is also a risk that licence fees become little more than short-term sugar hits for the competition, delivering an immediate injection of cash without addressing the longer-term challenge of building sustainable clubs, growing audiences and increasing recurring commercial revenue.

Assessing the Value of Established Clubs

South Melbourne is not starting from scratch. It has an established supporter base, a home at Lakeside Stadium and a storied history in Australian football. Its profile and recent success give the APL a tangible proposition to assess, rather than a business plan built entirely around projected growth.

Nor is South Melbourne necessarily alone. Other established Australian clubs may have the supporters, facilities, community connections and ambition to make a credible case for joining the professional ranks. Not all would be ready, and maybe not all would strengthen the A-League. But that is precisely why the league needs clear, consistent criteria to assess potential entrants on their financial capacity, infrastructure and commercial potential as well as what they could contribute to the competition.

That contribution should count. New audiences, local rivalries, sponsor appeal and stronger connections between community and professional football all have value. An established club may offer a different proposition from launching a new team and trying to build a supporter base from the ground up.

There are, of course, significant costs involved. South Melbourne would need to demonstrate how it could fund professional men’s and women’s programs, generate sustainable revenue and protect its existing operations. A licence fee must be considered alongside the rights, obligations, access to central revenue and commercial opportunities that come with entry. The price cannot sensibly be separated from what a club receives in return.

The Promotion and Relegation Question

This is also where the debate connects to the lack of promotion and relegation. If the system is considered financially unviable under the A-League’s current structure, clubs and supporters deserve a clear explanation. What are the specific financial, stadium, broadcast or governance barriers? What would need to change to make it possible? It is simply down to the licence fees that have already been paid by the existing A-League clubs?

Promotion and relegation is clearly not an immediate or realistic solution, and introducing it would not automatically create a healthier competition and ecosystem. But if it remains off the table, Australian football needs to offer ambitious clubs something more tangible than an uncertain promise of expansion.

Providing a Clear Pathway

A transparent licensing process, published entry criteria and a clear explanation of what clubs must demonstrate would at least provide a pathway to work towards. Clubs investing in players, facilities and academies need to understand what it takes to reach the top. Supporters deserve to know how their clubs can progress, too.

The A-League needs entrants capable of surviving and investing for the long term. It also needs to recognise the value that established clubs can bring. If the price of entry is focused primarily on extracting the largest possible payment, the league risks overlooking opportunities to grow its audiences, strengthen rivalries and deepen its connection with Australian football.

South Melbourne’s bid is an opportunity to test that balance. The question is not whether the club should simply be handed a place in the A-League, but whether Australian football can develop a licensing model that rewards financial responsibility while recognising the value of clubs that have already built something worth bringing to the national stage.

It seems a licence must have a price. But if the A-League wants to grow sustainably, it must also explain what that price is designed to achieve and provide a clearer answer to clubs and supporters asking how the pathway to the top is meant to work.

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