YD Entertainment adds Global Stadium for real-time noises

YD Entertainment has added a Global Stadium to SportsTv in Portugal, offering more realistic crowd reactions for the country’s top-flight Primeira Liga.

Portugal’s major sports channel will feature more accurate crowd noises as broadcasters continue to find ways to generate atmosphere during games.

Global Stadium can be found via the SportTv app on IOS and Android devices. This is where fans can select and send sounds that they would make as if they’d be at the game.

A variety of noises including cheers, boos, chants, applause and protest sounds can be sent and played immediately for the live TV broadcast – for events like goals, penalties and key referee decisions or match-changing actions. There is even the ability for these sounds to be played over PA systems.

Global Stadium uses Artificial Intelligence to dissect the number and popularity of sounds accumulated, so that it is represented as best as possible. In situations where teams are chasing a goal or gaining heaps of momentum, the volume of noise will change accordingly.

If a large amount of fans are cheering for a team, this will be heard loud and clear. If some are cheering and others booing, it will be balanced out proportionally and will increase the volume of the most signals coming in.

Global Stadium collects a whole range of data that can see where fans are sending in sounds from and these reactions can be communicated back to the players.

“Our patented technology is ready to be rolled out in stadiums, studios and elsewhere,” Edmundo Nobre, Chief Operating Officer of YD Entertainment said.

“Our product roadmap will allow for even more remote fan interaction with the arrival of new network capabilities like 5G”.

While fans are unable to attend games for the time being, YD Entertainment’s addition of Global Stadium is another innovative step forward as games continue to be behind closed doors.

“We are excited about these first steps in massive multiplayer online interactions,” John Hagie, Managing Director of YD Entertainment said.

“This is the right moment to be building engagement among fans who are viewing events in their homes or on the move.”

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

The serious waves Series Futsal have made and what it means for the sport

Football within Victoria in a broad sense is difficult to unpack from multiple angles. What is clear is the passion displayed by fanatics.

Although not a traditional form of football, it’s cousin futsal has slowly emerged as a popular indoor sport that has abundance of opportunity within Australia’s major futsal organisation, Futsal Oz.

Futsal Oz has been the manifestation of the football extraordinaire Peter Parthimos, who founded the entity in 2006. When discussing with Peter in regards to why he created Futsal Oz, he discussed how he wished to unify people, provide competitive competitions to those who played the sport, all the while providing opportunity to those who want to play on a leisurely level all the way to a professional level.

Despite having a turbulent tenure throughout the global pandemic in 2020. Futsal Oz came out of Covid-19 with a newly furbished Futsal court fit for its most talented players. The court resides in their Thomastown location. Series Futsal is currently the highest level of futsal across the country and features abundance of Australia’s most coveted football players.

Melbourne-owned Sport Recreational Wear manufacturer AKU is a proud partner, with many women’s and men’s series sides opting to use AKU as a kit sponsor. The company also designed and created kits which were featured in the monthly major event in Thomastown, combining the best players across the Series Futsal competition to represent their respective ethnicities. The event was broadcasted on FireTv, a subsidiary to American-Bulgarian Company TrillerTv, who specialise in combat and European Sport streaming. Melbourne born Commentator Michael Schiavello spearheaded the broadcast acting as executive producer.

Each Wednesday and Friday the competitions are streamed live via YouTube and its independently ran application “Wefroth”, allowing its humble yet passionate fanatics to watch each round of Series Futsal unfold.

Through the running of competitions and the opportunities it sets through broadcast, futsal is in a healthy position.

Feyenoord secure record shirt sponsorship deal with MediaMarkt

German electronics retailer MediaMarkt will become the new shirt sponsor of Dutch club Feyenoord for the 2024-25 season in a record multi-year deal.

The two parties have agreed a three-year deal – through to the conclusion of 2026-27 – believed to be worth around €20 million (AU$33.1 million) in total, according to Dutch outlet De Telegraaf.

The company will replace EuroParcs which has been featured on the front of the Eredivisie club shirts since 2021.

MediaMarkt is a German multinational chain of stores selling consumer electronics with over 1000 stores in ten countries in Europe. The company is one of the largest sellers of electronics in Europe with a total of nearly 2.1 million products sold in 2023.

MediaMarkt’s head office is in Rotterdam and the company became convinced of the collaboration after gaining insight into various data about Feyenoord that suggests large growth is imminent.

It became attractive for the company because Feyenoord has gained a greater reputation not only nationally, but also internationally through long, reasonably successful participations in the Conference League, the Europa League and also the group stages of the Champions League.

As a result of this on-field success, the MediaMarkt partnership would be the Dutch clubs most lucrative shirt sponsorship deal which follows on from a record kit supply deal signed by Feyenoord last year with Castore, a UK sportswear brand.

Feyenoord have been winning off the field as well, recording record net revenue numbers in two of the last four years, including the 2022/2023 season which amounted to €99 mil (AU$164.2 mil), a thirteen percent increase on the previous year.

In domestic shirt sales, they ranked third last season behind PSV and Ajax but are projected to overtake PSV in 2023/24 after their recent league success.

Feyenoord has a tradition of long-term contracts with main sponsors, MediaMarkt will only be the eighth big name on the shirt. More than half a century ago in 1982, the Gouden Gids was the first shirt sponsor.

This deal is proof of Feyenoord’s incredible growth on and off the pitch with their marketing and trophy successes. MediaMarkt hopes to grow further by investing in Feyenoord’s upward trajectory, located right near their main headquarters.

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