LaLiga confirmed that Telefonica take domestic LaLiga rights commitment back to the end of 2026-27. Telefonica will pay €1.29 billion ($2.12 billion AUD) for the next three and a half seasons and will continue to share domestic rights with streaming giant DAZN.
Telefonica will cover five of the 10 LaLiga games per week, across the latter half of 2024-25 and each of the next two campaigns in full. It will also cover three full game weeks in each of 2025-26 and 2026-27.
In 2021, the broadcaster was awarded five seasons of coverage from 2022/23 to 2026/27. However, at the end of last year La Liga put half of its package up for auction. This happened after an the CNMC, the Spanish competition regulator, urged La Liga to cut the contract by this season’s end.
This has obviously reversed with the telecommunications company successfully re-purchasing the rights after going through a lengthy process which adds the league to its existing UEFA competitions exclusive deal in Spain.
Telefónica stated in a media release:
“With this (deal), Telefónica consolidates its football offer, so that customers of Movistar Plus+ will continue to enjoy 100 per cent of the League matches as well as UEFA Competitions until 2027.”
“The re-purchasing of rights is vital for Telefonica’s vision of being a long-term broadcaster of this league.”
LaLiga have shown that a move to a full paid-TV broadcast setup can be successful in domestic football. This has allowed the league to collect more revenue through his deals for the clubs in the league and still maintain strong viewership numbers. In 202/23, La Liga reported an average of 340,000 average viewers per broadcasted match which places them 3rd amongst domestic leagues in Europe.
LaLiga have successfully chosen Movistar+ and DAZN to broadcast league matches with both streaming platforms being extremely popular and offering more to a consumer. With the A-Leagues huge Paramount+ failure, it is certainly time to start thinking of selling the rights to a more popular streaming service that will get more eyeballs on the product.