TGI Sport lifts the stadium experience

Liam Watson
As a leading sports technology company, TGI Sport are capable of implementing their digital expertise to improve a fans’ experience.

As a leading sports technology company, TGI Sport are capable of implementing their digital expertise to improve a fans’ experience.

Trusted by sporting organisations and brands since 1997, TGI Sport is a versatile business that delivers sports infrastructure, technology and media rights around the world. There is over 250 people employed globally across 12 offices.

Led by TGI’s chief commercial officer Patick Vendrely and director of digital strategy Gordon Campbell, they are able to help football clubs develop their very own digital identity, especially as we rebound from Covid-19.

TGI connects brands and stadiums to sports fans through their dynamic digital solutions. These include a proprietary broadcast & digital technology, infrastructure, event presentation, game day operations, fan engagement across major sporting leagues and a host of premier sporting venues.

TGI provides advertisers, sponsors, rights holders and brands with a unique and powerful platform to engage a sports audience – that shapes the future of sport event experiences on global scale for millions of people.

TGI are the digital and commercial bridge between rights holders, fans and brands. They capture valuable data, then analyse and utilise it to increase inventory, revenues and lead the industry in understanding how sports fans can relate to their club and brands.

Technology-based innovation, globalisation and rapid changes in consumer behaviour are revolutionising the ways in which sport is created, delivered, consumed and commercialised, where TGI can identify trends in markets. They offer a unique and consolidated approach built around data, technology and experience that ensures their partners engage and retain the fans, attract brands and deliver commercial value for right holders, stadiums, sporting leagues and brands, all while making sure that return on investment (ROI) can be achieved.

With a shift in focus towards what the landscape will look like post-Covid, TGI can look at how fans have become accustomed to technology. Due to the lockdown, to watch sport required HD video, surround sound, multiple screens at formats at home. For sports clubs, it means not only means they’re up against their own competition, but now it is what fans can do.

TGI aims to bring the best of both worlds together, where fans go to a game but are still immersed in the same technology at the stadium that they would be used to at home. Doing this promotes both the likelihood of these supporters returning and the potential for revenue through brands. Sports clubs can harness the power of mobile-led campaigns, with opportunities such as messaging, videos, live interaction from brands and live interaction from their favourite teams.

TGI have developed their Parallel-Ads (PADS) technology with LED screens inserted virtually, allowing for customised messaging for unique brands to different regions and geography.  This means that a broadcast for a match won’t be the exact same for each viewing audience, while it also relates to TV rights deals.

By delivering relevant advertising that people would like to see, it increases the revenue opportunities. TGI’s virtual technology means that each domestic feed is sold separately and the in-stadia feed can be sold differently to the broadcast feed. These solutions give sport organisations more control on how they want to be seen.

PADS technology also allows for TGI to send instant messaging within the stadium on LED boards. This creates a single platform to boost the value of brands. The idea is to bring a joined-up direct connection to the fan, rather than a scattering of disjointed advertising. By engaging with the customer directly, it can lead to bigger and greater growth.

For a number of years, TGI worked with FIFA on in-stadium advertising for several World Cup tournaments. TGI guided numerous partners through the transition from static to rotational advertising in countless sporting locations. TGI’s digital LED system solutions were deployed for the very first time on a major stage at the 2009 Confederations Cup in South Africa.

TGI are renowned in the USA as a major player in stadium branding, and have also expanded successfully into Europe – now into the third consecutive 3-year-deal with UEFA. The UEFA Champions League and Europa League count on TGI for their digital advertising needs.

In 2018, TGI was acquired by leading digital media company QMS, complementing the existing sport portfolio across Australia and New Zealand. In Australia, TGI currently works with leading professional sporting codes and organisations, including Football Australia. The ambition is evident from TGI as they strive to expand its geographic footprint and diversify revenue channels.

You can find out more on the benefits of TGI Sport here.

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Bentleigh Greens and Metricon Bring Local Business Community Together Through Networking Initiative

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Image Credit: One-Nil Media

Bentleigh Greens FC has reinforced its commitment to supporting its community beyond football, partnering with Metricon Homes to host a business networking evening designed to strengthen relationships between local businesses, sponsors and club stakeholders.

 

A unique setting for meaningful connections

Held inside one of Metricon’s display homes, the Bentleigh Greens Business Networking Night welcomed around 60 local business owners, club partners and community leaders for an evening focused on connection, collaboration and knowledge sharing.

Rather than a traditional function space, Metricon opened the doors of one of its display homes, creating a unique networking environment that highlighted how the space could be transformed into a premium venue while providing guests with a relaxed setting to build professional relationships.

The event reflects a growing trend across community football, where clubs are increasingly positioning themselves as platforms for business engagement and local economic development, alongside their role in delivering participation opportunities on the pitch.

Guests also heard from strategic futurist Marcus Barber, who delivered a presentation examining the growing influence of artificial intelligence on modern business. His insights encouraged attendees to consider how emerging technologies are reshaping industries and the importance of preparing for future change.

 

Creating value beyond sponsorship

While commercial outcomes were never the primary objective, the evening was designed to create long-term value by fostering meaningful relationships between businesses connected to the Bentleigh Greens community.

Early feedback has been overwhelmingly positive, with several attendees already establishing new contacts and beginning discussions around potential collaborations.

The initiative also highlights Metricon’s broader commitment to supporting local communities beyond residential construction. By partnering with Bentleigh Greens and providing the venue, the company helped facilitate an event that encouraged learning, networking and stronger community connections.

 

Football clubs as community business hubs

For community football clubs, initiatives such as these demonstrate how partnerships can extend beyond traditional sponsorship models. By creating opportunities for local businesses to engage with one another, clubs can strengthen their commercial networks while delivering tangible value to sponsors and the wider community.

As football clubs continue to explore new ways of engaging stakeholders off the field, events like the Bentleigh Greens Business Networking Night illustrate how sport can serve as a catalyst for meaningful business relationships and long-term community growth.

Football NSW builds life‑saving network as cardiac safety push expands

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Image Credit: Football NSW

Football NSW has distributed 20 defibrillators to associations and regional clubs through its Every Beat Matters campaign, part of a broader push to improve cardiac emergency preparedness across the state’s football network.

Sixteen of the devices were presented to participating associations at the inaugural Football NSW Association Championships in Mudgee. A further four went to regional clubs: Cowra and District Soccer Club, Westside Panthers, Yerrinbool Bargo Soccer Club and Narooma Football Club.

The rollout builds on the Heartbeat of Sport AED Mapping Project, which is mapping defibrillator placement at sporting facilities across NSW with funding from the Minns Labor Government. Twelve football associations have joined the effort, including Eastern Suburbs, Manly Warringah, Granville, Southern Districts, Nepean, Northern Suburbs, Football Canterbury, Bankstown, Hills, Sutherland Shire, North West Sydney Football and Football South Coast.

Data collected through the mapping project is being fed into NSW Ambulance’s GoodSAM emergency response system and NSW Health’s public AED map, enabling first responders to locate nearby defibrillators in real time.

The initiative responds to a gap that had gone largely unexamined. More than 2,400 defibrillators have been deployed across NSW sports facilities through the Local Sport Defibrillator Grant Program, which offers grants of up to $3,000 to eligible organisations. But a device not registered in emergency response systems provides significantly less value than one that is accurately mapped and immediately locatable.

The urgency is not abstract. At Doyalson Wyee Football Club, a 70‑year‑old player survived a sudden on‑field cardiac arrest because an AED was available on site. Survival rates drop by about 10 per cent for every minute without defibrillation.

Football NSW is also establishing a long‑term defibrillator register to track equipment distribution, access and maintenance across all 636 clubs and 31 associations. The Every Beat Matters campaign, supported by Toyota and St John Ambulance, aims to raise about $240,000 through a raffle to fund an initial rollout of 65 defibrillators to clubs currently without access, prioritising regional and lower socio‑economic areas.

The #HeartHealthMatters Program is delivering CPR and AED familiarisation training to sporting organisations, with a particular focus on regional communities where ambulance response times are often longer and volunteer bases smaller.

The ambition, in the words of project organisers, is straightforward: that no preventable death occurs on a football ground because the right equipment was not there, or could not be found.

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