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TGI Sport lifts the stadium experience

As a leading sports technology company, TGI Sport are capable of implementing their digital expertise to improve a fans’ experience.

As a leading sports technology company, TGI Sport are capable of implementing their digital expertise to improve a fans’ experience.

Trusted by sporting organisations and brands since 1997, TGI Sport is a versatile business that delivers sports infrastructure, technology and media rights around the world. There is over 250 people employed globally across 12 offices.

Led by TGI’s chief commercial officer Patick Vendrely and director of digital strategy Gordon Campbell, they are able to help football clubs develop their very own digital identity, especially as we rebound from Covid-19.

TGI connects brands and stadiums to sports fans through their dynamic digital solutions. These include a proprietary broadcast & digital technology, infrastructure, event presentation, game day operations, fan engagement across major sporting leagues and a host of premier sporting venues.

TGI provides advertisers, sponsors, rights holders and brands with a unique and powerful platform to engage a sports audience – that shapes the future of sport event experiences on global scale for millions of people.

TGI are the digital and commercial bridge between rights holders, fans and brands. They capture valuable data, then analyse and utilise it to increase inventory, revenues and lead the industry in understanding how sports fans can relate to their club and brands.

Technology-based innovation, globalisation and rapid changes in consumer behaviour are revolutionising the ways in which sport is created, delivered, consumed and commercialised, where TGI can identify trends in markets. They offer a unique and consolidated approach built around data, technology and experience that ensures their partners engage and retain the fans, attract brands and deliver commercial value for right holders, stadiums, sporting leagues and brands, all while making sure that return on investment (ROI) can be achieved.

With a shift in focus towards what the landscape will look like post-Covid, TGI can look at how fans have become accustomed to technology. Due to the lockdown, to watch sport required HD video, surround sound, multiple screens at formats at home. For sports clubs, it means not only means they’re up against their own competition, but now it is what fans can do.

TGI aims to bring the best of both worlds together, where fans go to a game but are still immersed in the same technology at the stadium that they would be used to at home. Doing this promotes both the likelihood of these supporters returning and the potential for revenue through brands. Sports clubs can harness the power of mobile-led campaigns, with opportunities such as messaging, videos, live interaction from brands and live interaction from their favourite teams.

TGI have developed their Parallel-Ads (PADS) technology with LED screens inserted virtually, allowing for customised messaging for unique brands to different regions and geography.  This means that a broadcast for a match won’t be the exact same for each viewing audience, while it also relates to TV rights deals.

By delivering relevant advertising that people would like to see, it increases the revenue opportunities. TGI’s virtual technology means that each domestic feed is sold separately and the in-stadia feed can be sold differently to the broadcast feed. These solutions give sport organisations more control on how they want to be seen.

PADS technology also allows for TGI to send instant messaging within the stadium on LED boards. This creates a single platform to boost the value of brands. The idea is to bring a joined-up direct connection to the fan, rather than a scattering of disjointed advertising. By engaging with the customer directly, it can lead to bigger and greater growth.

For a number of years, TGI worked with FIFA on in-stadium advertising for several World Cup tournaments. TGI guided numerous partners through the transition from static to rotational advertising in countless sporting locations. TGI’s digital LED system solutions were deployed for the very first time on a major stage at the 2009 Confederations Cup in South Africa.

TGI are renowned in the USA as a major player in stadium branding, and have also expanded successfully into Europe – now into the third consecutive 3-year-deal with UEFA. The UEFA Champions League and Europa League count on TGI for their digital advertising needs.

In 2018, TGI was acquired by leading digital media company QMS, complementing the existing sport portfolio across Australia and New Zealand. In Australia, TGI currently works with leading professional sporting codes and organisations, including Football Australia. The ambition is evident from TGI as they strive to expand its geographic footprint and diversify revenue channels.

You can find out more on the benefits of TGI Sport here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Football Queensland’s State Coaching Conference to return

Football Queensland has confirmed details of the State Coaching Conference, which will be held at the University of Queensland in Brisbane.

Football Queensland has confirmed the return of their State Coaching Conference, which will be held at the University of Queensland in Brisbane on Sunday, February 6, 2022. 

Hosted at the UQ St Lucia campus, the conference will bring together coaches from across Queensland and will feature guest speakers to deliver a combination of theoretical and practical sessions. 

FQ General Manager – Football and State Technical Director Gabor Ganczer, views the 2022 State Coaching Conference as a per welcome coaches from all levels of the game. 

“Following the success of the International Football Coaching Conference Australia (IFCCA) held in 2019, Football Queensland is delighted to once again deliver a fantastic development and learning opportunity for coaches with the conference to be held in February,” Ganczer said. 

“The 2022 State Coaching Conference will welcome coaches from across Queensland, with attendees to receive Continuing Professional Development (CPD) points and benefit from opportunities to network with fellow coaches and guest speakers in attendance. 

“Whether you’re just starting out on your coaching journey or are on the advanced coaching pathway, the State Coaching Conference will be a great way to prepare for the 2022 season.”  

Early bird registrations for the 2022 State Coaching Conference are now open. Click here to secure your spot now. 

KEY INFORMATION 

Date: Sunday, February 6, 2022
Venue: University of Queensland St Lucia Campus, Brisbane
Time: 9am-5pm
Cost: If purchased before Tuesday, 11 January (early bird offer) – $120
*If purchased after Tuesday, 11 January – $140 

Get your delegate pass here.

Football Queensland’s 2022 State Referee Conference announced

Football Queensland has outlined details for the 2022 State Referee Conference, which will be held at the Logan Entertainment Centre.

Football Queensland (FQ) has outlined details for the 2022 State Referee Conference, which will be held at the Logan Entertainment Centre on Saturday, February 5 and Sunday, February 6 next year. 

In a two-day event, the conference will welcome a variety of referees covering all levels of the game, and will feature an Assessor Seminar as a main focus for the second day.

“Football Queensland is delighted to invite match officials from across the state to join us for the upcoming State Referee Conference, which is always a highlight of the football calendar for all Queensland referees,” FQ CEO Robert Cavallucci said. 

“Regardless of whether you’re just starting out on your refereeing journey or an established match official in the NPL Queensland, the conference is a great development opportunity and a chance to socialise with the wider refereeing community. 

“The 2021 State Referee Conference saw referees from all levels of the game come together ahead of the season to hear from guest presenters including Football Australia Head of Referees Nathan Magill. 

“Next year’s event will follow a similar structure, with guest presenters joining us for sessions on day one before the Assessor Seminar on day two will welcome assessors and any referees who wish to mentor in 2022. 

“We look forward to seeing match officials from across Queensland join us for next year’s State Referee Conference ahead of the 2022 season.” 

Further information on guest speakers and topics will be announced in the coming weeks. 

Register for the 2022 State Referee Conference here. 

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