Ligue 1 side AS Monaco have announced the leading global market provider in high-end technology solutions, TGI Sport, is the new official LED supplier.
This partnership will extend the relationship between AS Monaco and TGI Sport. The two organisations have been collaborating for a number of seasons on the LED panels at the home ground of AS Monaco, Stade Louis-ll.
TGI Sports capture data, examine and making use of increasing inventory, revenues and lead the industry in grasping the attention of likeminded sports fans and their connection with their favourite clubs and brands.
TGI Sports supplies ground-breaking Parallel Ads (PADS) technology to AS Monaco, unlocking notable global broadcasting opportunities for the Monaco based club.
The innovative PADS technology permits multiple different advertising messages to be on display simultaneously at pitch side on the LED systems, for which each of them is then shown.
AS Monaco is one of the only clubs based in the top flight French division to use the advanced automation, to increase the exposure of companies like TGI Sport as the front runners of revolutionising the new technologies being built and implemented.
AS Monaco CEO Jean-Emmanuel de Witt said via a statement:
“With PADS technology, when we play at Stade Louis-II, we can not only engage our 22 million fans around the world, but also offer our partners new opportunities by enabling them to better target the audience they are addressing.”
Director of Sales at TGI Sport France, Veronique Grang, added via press release:
“This marketplace has huge commercial growth potential and so being able to deploy PADS at AS Monaco, which is a benchmark in innovation in European football, is a significant step in our on-going commitment to providing the significant value and commercial benefits of targeted advertising direct from stadia worldwide.”
To see more of what TGI Sports has to offer, click here.