The FFA Cup should be renamed the Australia Cup in a nod to the game’s history

This past Wednesday, Football Federation Australia held its seventeenth Annual General Meeting.

One of the agenda items included a proposal which would change the governing body’s name from ‘Football Federation Australia’ to ‘Football Australia’.

FFA’s members unanimously approved the proposal and will go ahead with the plan to change its company name to ‘Football Australia’.

“Today we took another significant step on this new journey we have embarked upon when the FFA Congress unanimously resolved to change the organisation’s name from Football Federation Australia to ‘Football Australia’,” FFA CEO James Johnson said on Wednesday.

“This new name – which we will transition to over the coming months – signifies a fresh and exciting start for the game under the new strategic agenda, and a return to the roots of football in Australia.”

“I firmly believe that the opportunity for further change and positive transformation in Australian football burns brighter than ever, and with the foundations that we have set in 2020 there is much to be optimistic about,” he concluded.

What exact specifics Johnson is talking about when he refers to returning to the roots of the game in Australia is unclear, however one of the organisation’s touted changes is to re-brand the FFA Cup to the Australia Cup.

It’s a move that does make sense, as the governing body moves itself and its assets away from the “FFA” moniker.

Johnson told the SMH: “We’ll be announcing in the coming weeks a revamped FFA Cup – of course, the name change will be a part of that thinking.”

“But it will go a lot broader than just the name change … we’re looking at a different format which will be more open, a format that would allow more opportunities for clubs across the country to participate in national-level competitions.”

Putting aside possible tweaks in the format of the competition, if the change in name of the tournament does go ahead, it would be the right move.

FFA Chairman Chris Nikou inspecting the original Australia Cup. Credit: FOX SPORTS

The Australia Cup was the country’s first nationwide knockout football competition, beginning in 1962.

Yugal defeated St George Budapest 8-1 at Sydney’s Wentworth Park in the competition’s inaugural final.

Four-time NSL champions Sydney Hakoah were the only team to win the Australia Cup on two occasions.

Other winners of the tournament included George Cross, APIA Leichardt and Port Melbourne Slavia.

The cup ran until 1968, with administrators deciding the competition would be abolished due to various difficulties including interstate travel problems.

Since the cup competition was a national event, it did open up the doors for the idea of a long-term National Soccer League, which was ultimately introduced nine years later in 1977.

This is just a snippet of the game’s rich history and the return of the Australia Cup in modern day would celebrate and recognise the days of old.

It would be in unique contrast to some of the previous administrators of the game who have treated Australian football’s past with the utmost contempt.

In what could be seen as an extremely symbolic event of the way Australian football has ignored its history, the Australia Cup trophy was found in a rubbish bin in 2011 by builders who were carrying out renovations at the Hakoah Club.

Embarrassing events like this may have given James Johnson and his administration team the impetus to address these failures, with resources such as the ‘XI Principles’ document, drafted earlier this year, acting as a catalyst.

One of the principles, titled “Reset the narrative of Australian football”, has the following point as a proposed measure of change.

“Create a narrative which is contemporary, genuine, and acknowledges Australian football’s multicultural origins, its rich history and diverse football community today. It must foster unity, be football-focused and capitalise on football’s global nature for the benefit of the Australian game.”

The appropriate acknowledgment of the Australia Cup as the name of the country’s knockout cup competition, will be a small step in respecting the broader history of Australian football.

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Coles MiniRoos Program Opens Football Pathway for Children aged 4 to 11 across Australia

Football Australia’s Coles MiniRoos program is welcoming new participants across the country, offering children aged 4 to 11 a structured and inclusive introduction to football through local clubs and schools.

Now one of Australia’s largest grassroots sporting initiatives, MiniRoos operates across two streams designed to meet children at different stages of their footballing journey. Coles MiniRoos Kick-Off, available to children aged 4 to 11, provides a non-competitive, skills-based entry point for those new to the game, using short game-based sessions of 45 to 60 minutes to build confidence and basic technique. Coles MiniRoos Club Team, open to children aged 5 to 11, moves into small-sided club football- formats of 4v4, 7v7 and 9v9- designed to maximise touches, involvement and opportunity for developing players.

Both programs run for between four and twelve weeks and are delivered by local clubs and schools, keeping participation embedded in the communities where children already live and learn.

The program’s structure reflects a broader shift in how junior sport is being designed. Small-sided formats give younger players more contact with the ball and more meaningful involvement in each session, addressing one of the most common reasons children disengage from team sport early: the experience of spending more time watching than playing.

The timing carries particular significance. With the AFC Women’s Asian Cup currently underway and women’s football participation in Australia at record levels, the pipeline that will sustain that growth over the next decade is being built now, in programs like this one, in communities across the country.

Coles MiniRoos is approved by Football Australia and open to children of all abilities. Registrations are open now through local clubs and schools.

AFC Women’s Asian Cup: How do we sustain growth and success?

This year’s AFC Women’s Asian Cup 2026 was not just another tournament. It was a momentum shift for women’s football in Australia. Match quality, crowd numbers and national pride have never been higher – but how do we ensure this success continues after the final whistle?

Financial input and output

Ahead of the tournament, the Australian Government demonstrated their support and commitment through a $15 million investment.

With such significant financial backing behind the Matildas’ pursuit of victory on home soil, the tournament seemed poised to be hugely successful – and it didn’t disappoint.

Projections point towards an overall revenue of over $250 million, with over 24,000 international visitors and 1000 jobs created. It proves that when money is invested into the women’s game, the rewards on and off the pitch are undeniable.

Federal Minister for Sport, Anika Wells, was present at the official announcement of the Australian Government’s funding boost.

“The Tillies and the 2023 Women’s World Cup redefined Australian sport and now the Albanese Government is backing the Matildas again with a $15 million investment for the Women’s Asian Cup,” said Wells.

“Women’s sport is not nice to have or a phase, it is brilliant, nation-stopping, and here to stay.”

With huge revenue numbers and contributions to local economies, this year’s AFC Women’s Asian Cup has demonstrated the financial power and potential of the Matildas, and ultimately of women’s football across Australia.

Attendance numbers skyrocket

Beyond finances, however, the standout factor throughout the tournament was the record-breaking crowd sizes.

60,279 fans packed into Stadium Australia in Sydney to witness an entertaining 3-3 draw between the Matildas and South Korea, a huge number which was later smashed by Saturday’s final attendance of 74,397.

However, support wasn’t exclusive to the Matildas. At Japan’s semi-final demolition of South Korea, a 17,367 crowd set a record for the highest attendance at a Women’s Asian Cup match between two visiting teams.

Although skeptics will highlight that many games failed to sell out, the crowds attracted during this year’s tournament highlight two decades of immense growth. In 2006, the final brought in little more than 5000 people.

In fact, with 250,000 attendees over three weeks, and ticket sales increasing five-fold from the previous record, the proof of a nationwide buzz is there for all to see.

But creating a buzz is not enough. We must act on it, and sustain it, if we want to see true, long-term development.

 

Avoiding past mistakes

Following the excitement of the 2023 FIFA Women’s World Cup, women’s football in Australia looked set to launch into a new era of development and expansion.

Although female participation increased in New South Wales by 31% between 2022 and 2025, attendance numbers at ALW matches fell by 26% between the 2023-24 and 2024-25 seasons. The ‘buzz’ – without genuine commitment or backing to sustain it – wore off far too quickly.

This year’s AFC Women’s Asian Cup was a second chance for Australia’s football industry to correct its past mistakes, and ensure that state federations, governments and teams align in their commitment to growing the ALW and women’s football as a whole.

Furthermore, given the on-pitch prowess and off-pitch success over the past few weeks, the Asian Cup could play a major role going forward. It may yet be the catalyst, the long-awaited springboard that can propel women’s football to new heights in years to come, both on the international stage and within Australia.

 

How do we prolong the buzz?

So, while the success of the Asian Cup can encourage important discussions, the key is to inspire stakeholders and decision makers into taking real action.

On Saturday, Football Australia expressed their commitment to progressing the women’s game in NSW after the tournament ends. Joined by Football NSW and Northern NSW Football, they called upon the NSW government to address facility imbalances over the next decade.

“The growth of women’s football in New South Wales is not a short-term trend – it represents a fundamental shift in participation and expectation across our communities. To sustain this momentum, we must invest in infrastructure that is inclusive, accessible and fit for purpose, ensuring everyone has the opportunity to play, develop and thrive in the game,” said Football NSW CEO, John Tsatsimas.

“We call on the government to invest in the largest participation sport in NSW to bridge the growing facilities gap in NSW which will deliver economic and social long-term benefits through connected communities.”

To this end, a proposed NSW AFC Women’s Asian Cup Australia 2026 Legacy Fund – worth $343 million over a ten-year period – would address several issues at grassroots level. These include:

  • Delivering upgraded community facilities to accommodate growing participation numbers among women and girls
  • Improving accessibility, safety and playing capacity across metro, regional and remote communities
  • Supporting multi-use and multi-sport facilities
  • Strengthening pathways for women and girls across all age groups
  • Continuing the legacy of the AFC Women’s Asian Cup 2026

Should this fund be implemented in NSW over the next ten years, fans and players within the women’s game will be at the heart of a major, long-overdue realignment.

Final thoughts

Despite the bitter disappointment of losing in the final on home soil, there is nevertheless an important reminder to take away: we can’t control results on the field, but we can control intent, attitude and commitment off it.

The AFC Women’s Asian Cup 2026 was a huge success for women’s football in Australia. Matches were of extremely high quality, crowd numbers smashed tournament records, and the nation was united in their support for one of Australia’s most popular sporting outfits.

There may not be silverware to show for it, but the past few weeks have provided something far greater: recognition, respect and a platform to continue growing long after the final whistle. The demand is undeniable, participation and interest is soaring, and the voice of the women’s game can no longer be ignored.

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