The best of Asia unite for the AFC’s #BreakTheChain campaign

The AFC

The Asian Football Confederation (AFC) has united with some of the biggest names in Asian football to launch a new campaign that encourages people from around the world to play their role in the fight to stop the spread of COVID-19.

#BreakTheChain carries the message of solidarity in these difficult times and promotes the guidelines put in place by the World Health Organisation (WHO), focusing on good personal hygiene practices, social distancing and respecting the rules of self-quarantine.

The first instalment features eight of Asian football’s finest including 2018 AFC Women’s Player of the Year, Wang Shuang from China PR, Suwon Samsung Bluewings duo Terry Antonis and Doneil Henry as well as Korea Republic and Chelsea FC star Ji So-yun. The quartet are just some of Asian football’s stars who are doing their part to support communities across Asia.

It is part of the AFC’s continued commitment to its Member Associations and the Asian football family.

“In these unprecedented and challenging times, the AFC extends its wish that all members of the Asian football community remain safe and healthy,” said AFC President Shaikh Salman bin Ebrahim Al Khalifa.

“Football will have an important role to play in the weeks and months ahead as the world returns to normality, but now our focus is firmly on protecting the well-being of all those who are involved in our great game.”

He also praised the AFC Member Associations for their cooperation and valuable feedback following the AFC’s decision to postpone several competitions, matches and events as part of efforts to ensure the safety and wellbeing of teams, players, fans and all stakeholders.

“These changes to our calendar were aimed at ensuring the safety and health of our Members, their officials, their players, their staff and, of course, the millions of fans who engage with football in Asia each year,” he added.

“Their health is, and always will be, our priority and that is why it is important that the AFC and all our Member and Regional Associations work with Governments and Health Agencies to curtail the threat of this virus and that everyone should take all precautions.

“The AFC strongly urges all its Members to follow the advice of the World Health Organisation (WHO) to exercise the highest levels of hygiene and are pleased to note that some Members have also declared a ‘work from home’ initiative.

“The AFC has built its strong foundations on unity and solidarity – particularly in the face of adversity – during the last six years and this situation is another challenge which we will take on together to protect not only our communities but also the future of our game.

“Of course, the AFC will take a strong lead and will, as always, be on hand to offer advice and assistance to any of our Member and Regional Associations in these uncertain times.”

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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